Are You Trapped in the Social Media Rabbit Hole?

• People spend several hours a day on social media, even when they have work to do
• Three factors influence whether people continue viewing media: the amount, similarity, and manner of viewing
• Watching more media makes people more likely to choose to watch more
• Framing videos as similar makes people more likely to watch more related videos
• Watching videos uninterrupted makes people more likely to choose to watch another video
• These factors increase the accessibility of similar media, making it easier to process and more enjoyable
• Social media platforms are designed to trap viewers in a rabbit hole with bite-sized content and automatic suggestions of similar content
• Accessibility of media makes it hard for users to break free and get back to work
• Small details around the order and types of content consumed can have a major impact on decision-making
• People choose to continue down the rabbit hole because viewing related media "feels right" even if it differs from what they actually want to be doing.

Do you find yourself endlessly scrolling through social media, even when you have important work to do? This quiz explores why we can't seem to break free from the rabbit hole of media consumption. Learn about the three factors that influence our decision to keep watching, and how social media platforms are designed to keep us trapped. Test your knowledge on how small details in the content we consume can have a major impact on our decision-making. Discover why we choose to continue down the rabbit hole, even when it goes