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Questions and Answers
What is the primary purpose of advertising?
What is the primary purpose of advertising?
- To inform, persuade, and facilitate consumer choice (correct)
- To decrease consumer choice
- To increase product costs
- To eliminate competition
What is the nature of advertising?
What is the nature of advertising?
- Emotional and subjective
- Interactive and engaging
- Non-personal and lacking personal appeal (correct)
- Personal and appealing
What is the role of advertising in the marketing mix?
What is the role of advertising in the marketing mix?
- It is one of the important elements (correct)
- It is an insignificant element
- It is the least important element
- It is the only element that matters
What should be the quality of information provided in advertising?
What should be the quality of information provided in advertising?
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What is the potential outcome of a good advertising campaign?
What is the potential outcome of a good advertising campaign?
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Study Notes
- Advertising is a paid form of non-personal communication by an identified sponsor.
- Its purpose is to inform, persuade, and facilitate consumer choice.
- It is an important element of the marketing mix and a profession with a code of conduct.
- Advertising is non-personal and lacks personal appeal.
- It aims to increase sales without increasing product costs.
- Advertising involves creativity and imagination.
- It is a means of mass communication.
- The information provided should be complete and true.
- A good advertising campaign can lead to a successful outcome.
- Reputed companies can benefit from advertising.
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