Podcast
Questions and Answers
What is Trevor Ott's advice on advertising?
What is Trevor Ott's advice on advertising?
- Advertise based on what customers want and give them what they need. (correct)
- Advertise based on what you think customers want and give them what they need.
- Advertise based on what the competition is doing and give customers what they want.
- Advertise based on what customers need and give them what they want.
What is Trevor Ott's advice on exclusive offerings?
What is Trevor Ott's advice on exclusive offerings?
- Offerings should be either all-inclusive or exclusive.
- All-inclusive offerings are better for business than exclusive ones.
- Exclusive offerings are better for business than all-inclusive ones. (correct)
- Offerings should be neither all-inclusive nor exclusive.
What is Trevor Ott's advice on the truth and its opposite?
What is Trevor Ott's advice on the truth and its opposite?
- Only the opposite of the truth is important in business.
- Only the truth is important in business.
- The truth and its opposite must both be false.
- The truth and its opposite must both be true. (correct)
What is Trevor Ott's advice on doing what you love?
What is Trevor Ott's advice on doing what you love?
What is Trevor Ott's advice on having more customers?
What is Trevor Ott's advice on having more customers?
What is Trevor Ott's advice on marketing?
What is Trevor Ott's advice on marketing?
What should a brand communicate according to Trevor Ott?
What should a brand communicate according to Trevor Ott?
Study Notes
Trevor Ott's Principles for Business Success
- Advertise based on what customers want, but give them what they need.
- Being too close to the competition makes it harder to catch clients.
- Exclusive offerings are better for business than all-inclusive ones.
- Renaming a product or service can make it seem new.
- The truth and its opposite must both be true.
- Doing what you love means you'll never work a day in your life, but doing what you hate will kill you.
- Having more customers doesn't always mean more success; sometimes, you need your existing customers to buy more.
- Use different closing techniques, such as the movie theater close, to keep clients in motion.
- Marketing includes both attracting customers and keeping out those who don't fit your target demographic.
- Your unique selling proposition and networking for net-worth are essential aspects of business success.
- Marketing is in everything we do, from the products we buy to the places we live.
- Your brand should communicate what you do and the results you deliver, not just be cute.
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Description
Test your knowledge of Trevor Ott's principles for business success with this quiz! Learn the importance of advertising based on customer wants versus needs and the power of exclusive offerings. Discover how to use different closing techniques and why your brand should communicate results, not just be cute. Take this quiz to see how much you know about achieving success in business.
