Are You a Social Media Marketing Expert?

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Questions and Answers

¿Qué es el marketing en redes sociales?

Una plataforma donde los usuarios comparten contenido, intereses y gustos.
Un medio de comunicación offline
Una parte de la estrategia de marketing general de una empresa (correct)
Una herramienta de publicidad impresa

¿Qué es la definición de redes sociales?

Una plataforma de ventas online
Un grupo de medios de comunicación online (correct)
Un medio de comunicación offline
Una herramienta de publicidad impresa

¿Qué es el objetivo de las redes sociales?

Comprar productos en línea
Ver videos divertidos.
Compartir contenido con amigos y familiares.
Generar tráfico, convertir leads, calificar leads, nutrir prospectos y generar ventas. (correct)

¿Qué son los medios de comunicación en redes sociales?

Propiedad, pagados o ganados por la marca (B) Signup and view all the answers

¿Cuál es la ventaja de los medios sociales pagados?

Alcanzar una audiencia más grande, dirigirse a clientes ideales y generar conversaciones y leads. (D) Signup and view all the answers

¿Cuál es la ventaja de los medios sociales orgánicos?

Construir conciencia de marca, proporcionar servicio al cliente y construir relaciones. (D) Signup and view all the answers

¿Quién es responsable de la estrategia general de redes sociales?

El gerente de marketing. (B) Signup and view all the answers

Study Notes

Social media marketing is a part of a company's overall marketing strategy.
Social media is a group of online communication media.
Social networks are platforms where users share content, interests, and likes.
Social media aims to generate traffic, convert leads, qualify leads, nurture prospects, and generate sales.
Media can be owned, paid, or earned by the brand.
Paid social media can reach a larger audience, target ideal customers, and generate leads and conversations.
Organic social media can build brand awareness, provide customer service, and build relationships.
A Social Media Manager is responsible for the overall social media strategy, while a Community Manager executes it.
Brands can communicate with their audience in a one-to-many or many-to-many format.
Facebook is the most widely used social media platform in the world, with 2.96 billion monthly active users.

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Description

Are you a social media marketing expert or just starting out? Test your knowledge with this quiz! Learn about the different types of social media, their goals and benefits, and the roles of a Social Media Manager and Community Manager. Discover how brands can communicate with their audience, and which platform has the most monthly active users in the world. Get ready to boost your social media skills and improve your marketing strategy!