Are You a Magazine Marketing Maven?

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Questions and Answers

What are the three qualities that magazine titles should have?

Descriptive, uninviting, and accurate

Descriptive, inviting, and accurate (correct)

Descriptive, inviting, and inaccurate

Boring, uninviting, and inaccurate

What are the three characteristics that magazine titles should have?

Descriptive, inviting, and accurate (correct)

Short, vague, and inaccurate

Generic, unappealing, and misleading

Long, boring, and irrelevant

What purpose do subtitles serve in a magazine article?

To summarize the article's content

To provide additional clues about the author's identity

To provide additional clues about the article's nature and be evocative and distinctive (correct)

To add unnecessary information

What should subtitles provide for an article?

Additional clues about the article's nature and should be evocative and distinctive Signup and view all the answers

What is the significance of magazine covers?

They are a social indicator of importance and value Signup and view all the answers

What do covers of a magazine define?

The identity of the magazine Signup and view all the answers

How do people remember magazine covers?

By the images on them Signup and view all the answers

What do people remember magazine covers by?

The images on the cover Signup and view all the answers

What are pull-quotes and subheads used for?

To break up large blocks of text and attract attention Signup and view all the answers

What bond are magazines increasingly stressing between readers and celebrities?

A personal bond Signup and view all the answers

What are big sellers for entertainment magazines?

Baby news and baby photos Signup and view all the answers

What is the purpose of pull-quotes and subheads in a magazine article?

To break up large blocks of text and attract attention Signup and view all the answers

What type of magazine cover is a safe choice for editors?

A celebrity cover with smiling stars in predictable poses Signup and view all the answers

What does the culture demand today?

Quicker, faster, poppier, sexier, and better disposable stuff Signup and view all the answers

What is becoming more understated in luxury?

Quality Signup and view all the answers

What type of content is a big seller for entertainment magazines?

Baby news and baby photos Signup and view all the answers

What does Giulio Capua, VP and publisher of Architectural Digest, believe contributes to success at newsstands?

Celebrity covers Signup and view all the answers

What does the culture demand in terms of content today?

Quicker, faster, poppier, sexier, and better disposable stuff Signup and view all the answers

How much did People magazine reportedly pay for the cover story of Angelina Jolie, Brad Pitt, and their first daughter Shiloh?

Over $10 million Signup and view all the answers

What can even magazines that stress understated elegance get caught up in?

The celebrity culture Signup and view all the answers

What magazine cover sold over 2.2 million copies?

A cover featuring Angelina Jolie, Brad Pitt, and their first daughter Shiloh Signup and view all the answers

What did People magazine reportedly pay for the cover story mentioned in the previous question?

Over $10 million Signup and view all the answers

Study Notes

Magazine titles should be descriptive, inviting, and accurate.
Subtitles provide additional clues about the article's nature and should be evocative and distinctive.
Covers are important for defining a magazine's identity and can be viewed as a social indicator of importance and value.
People remember magazine covers by the images on them.
Magazines are increasingly stressing the bond between readers and movie stars.
Pull-quotes and subheads help break up large blocks of text and attract attention.
Celebrity covers with smiling stars in predictable poses are safe choices for magazine editors.
Baby news and baby photos are big sellers for entertainment magazines.
The culture today demands quicker, faster, poppier, sexier, and better disposable stuff.
Even magazines that stress understated elegance can get caught up in the celebrity culture.
A magazine cover featuring Angelina Jolie, Brad Pitt, and their first daughter Shiloh sold over 2.2 million copies.
The cover story was a 19-page family album.
People magazine reportedly paid over $10 million for the cover story.
The money earned from the cover story was donated to charity.
The issue was a success due to the celebrity factor.
Luxury is becoming more understated, and consumers are looking for quality in everything they have.
In the past, luxury was more emphasized.
The difference between a top-selling cover and a bottom-selling cover can be attributed to the celebrity featured.
Giulio Capua, VP and publisher of Architectural Digest, believes that celebrity covers contribute to success at newsstands.
The article does not provide information on Madonna's cover mentioned in the last sentence.

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Description

"Mastering Magazine Marketing: Test Your Knowledge on Cover Stories, Celebrity Culture, and More!" - This quiz will challenge your understanding of the magazine industry's marketing strategies. From catchy cover titles to the impact of celebrity culture on sales, test your knowledge on the latest trends and proven tactics. Whether you're an avid reader or work in the industry, see how well you know the tools used to attract readers and increase sales. Keywords: magazine marketing, cover stories, celebrity culture, trends, tactics.