Are You a Magazine Marketing Maven?

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Questions and Answers

What are the three qualities that magazine titles should have?

  • Descriptive, uninviting, and accurate
  • Descriptive, inviting, and accurate (correct)
  • Descriptive, inviting, and inaccurate
  • Boring, uninviting, and inaccurate

What are the three characteristics that magazine titles should have?

  • Descriptive, inviting, and accurate (correct)
  • Short, vague, and inaccurate
  • Generic, unappealing, and misleading
  • Long, boring, and irrelevant

What purpose do subtitles serve in a magazine article?

  • To summarize the article's content
  • To provide additional clues about the author's identity
  • To provide additional clues about the article's nature and be evocative and distinctive (correct)
  • To add unnecessary information

What should subtitles provide for an article?

<p>Additional clues about the article's nature and should be evocative and distinctive (B)</p> Signup and view all the answers

What is the significance of magazine covers?

<p>They are a social indicator of importance and value (D)</p> Signup and view all the answers

What do covers of a magazine define?

<p>The identity of the magazine (A)</p> Signup and view all the answers

How do people remember magazine covers?

<p>By the images on them (D)</p> Signup and view all the answers

What do people remember magazine covers by?

<p>The images on the cover (C)</p> Signup and view all the answers

What are pull-quotes and subheads used for?

<p>To break up large blocks of text and attract attention (B)</p> Signup and view all the answers

What bond are magazines increasingly stressing between readers and celebrities?

<p>A personal bond (C)</p> Signup and view all the answers

What are big sellers for entertainment magazines?

<p>Baby news and baby photos (C)</p> Signup and view all the answers

What is the purpose of pull-quotes and subheads in a magazine article?

<p>To break up large blocks of text and attract attention (C)</p> Signup and view all the answers

What type of magazine cover is a safe choice for editors?

<p>A celebrity cover with smiling stars in predictable poses (B)</p> Signup and view all the answers

What does the culture demand today?

<p>Quicker, faster, poppier, sexier, and better disposable stuff (A)</p> Signup and view all the answers

What is becoming more understated in luxury?

<p>Quality (A)</p> Signup and view all the answers

What type of content is a big seller for entertainment magazines?

<p>Baby news and baby photos (C)</p> Signup and view all the answers

What does Giulio Capua, VP and publisher of Architectural Digest, believe contributes to success at newsstands?

<p>Celebrity covers (D)</p> Signup and view all the answers

What does the culture demand in terms of content today?

<p>Quicker, faster, poppier, sexier, and better disposable stuff (A)</p> Signup and view all the answers

How much did People magazine reportedly pay for the cover story of Angelina Jolie, Brad Pitt, and their first daughter Shiloh?

<p>Over $10 million (D)</p> Signup and view all the answers

What can even magazines that stress understated elegance get caught up in?

<p>The celebrity culture (C)</p> Signup and view all the answers

What magazine cover sold over 2.2 million copies?

<p>A cover featuring Angelina Jolie, Brad Pitt, and their first daughter Shiloh (B)</p> Signup and view all the answers

What did People magazine reportedly pay for the cover story mentioned in the previous question?

<p>Over $10 million (B)</p> Signup and view all the answers

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Study Notes

  • Magazine titles should be descriptive, inviting, and accurate.
  • Subtitles provide additional clues about the article's nature and should be evocative and distinctive.
  • Covers are important for defining a magazine's identity and can be viewed as a social indicator of importance and value.
  • People remember magazine covers by the images on them.
  • Magazines are increasingly stressing the bond between readers and movie stars.
  • Pull-quotes and subheads help break up large blocks of text and attract attention.
  • Celebrity covers with smiling stars in predictable poses are safe choices for magazine editors.
  • Baby news and baby photos are big sellers for entertainment magazines.
  • The culture today demands quicker, faster, poppier, sexier, and better disposable stuff.
  • Even magazines that stress understated elegance can get caught up in the celebrity culture.
  • A magazine cover featuring Angelina Jolie, Brad Pitt, and their first daughter Shiloh sold over 2.2 million copies.
  • The cover story was a 19-page family album.
  • People magazine reportedly paid over $10 million for the cover story.
  • The money earned from the cover story was donated to charity.
  • The issue was a success due to the celebrity factor.
  • Luxury is becoming more understated, and consumers are looking for quality in everything they have.
  • In the past, luxury was more emphasized.
  • The difference between a top-selling cover and a bottom-selling cover can be attributed to the celebrity featured.
  • Giulio Capua, VP and publisher of Architectural Digest, believes that celebrity covers contribute to success at newsstands.
  • The article does not provide information on Madonna's cover mentioned in the last sentence.

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