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- Keyword research is the process of finding search queries that customers use to look for products, services, and information.
- It is important because it helps ensure that there is a search demand for the topic you want to write about.
- Keyword research tools like Ahrefs' Keywords Explorer can help find relevant keyword ideas.
- Good knowledge of the industry and an understanding of how keyword research tools work are needed to do it well.
- Seed keywords are the starting point of the keyword research process.
- Seed keywords define the niche and help identify competitors.
- Every keyword research tool asks for a seed keyword.
- Seed keywords won't necessarily be worth targeting with pages on the website.
- Seed keywords are used as "seeds" for the next steps in the process.
- It should only take a few minutes to pinpoint seed keywords.
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