Questions and Answers
What led to "banner blindness" and "email fatigue" in the early days of the internet?
The overuse of banner ads and email marketing
When did search engine optimization (SEO) become a key digital marketing tactic?
Early 2000s
Which social media platforms changed the game for digital marketing?
Facebook, Twitter, and Instagram
When did mobile marketing emerge as a key digital marketing tactic?
Signup and view all the answers
What became a focus in digital marketing as consumers' expectations evolved?
Signup and view all the answers
What is a powerful tactic for brands to promote their products to engaged users who trust influencers' recommendations?
Signup and view all the answers
What are the three main factors that have contributed to the evolution of digital marketing?
Signup and view all the answers
Study Notes
- Digital marketing has evolved due to advancements in technology, shifts in consumer behavior, and new channels/platforms.
- Banner ads and email marketing were popular in the early days of the internet but led to "banner blindness" and "email fatigue."
- Search engine optimization (SEO) emerged as a key digital marketing tactic in the early 2000s.
- Social media platforms like Facebook, Twitter, and Instagram changed the game for digital marketing.
- Mobile marketing emerged with the widespread adoption of smartphones in the early 2010s.
- Personalization and customer experience became a focus in digital marketing as consumers' expectations evolved.
- Influencer marketing has become a powerful tactic for brands to promote their products to engaged users who trust influencers' recommendations.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
