32 Questions
What is the aim of marketing?
To satisfy needs and wants through an exchange process
What is the definition of 'demand' in the context of marketing?
A want for which the consumer is prepared to pay a price
What is the difference between 'identity' and 'image' in marketing?
Identity represents internal values while image represents external perception
What does a 'transaction' consist of in marketing?
A value exchange between two parties
What is the aim of 'start-up thinking' in marketing?
To encourage innovative ideas and approaches
What does 'strategy' address in marketing?
Why, what, who, when, and how to approach marketing activities
What is brand image perception based on?
Experience and emotions related to the brand
Which aspect is often an overlooked part of an architect's image?
Reinforcing the reputation
What does a brand name refer to?
The part of a brand that can be spoken
What is the purpose of branding in marketing?
To ensure standard quality and satisfaction to buyers
What does packaging refer to in marketing?
Packing a good or product before delivery to a consumer
Which activity is part of business development for architects?
Attending and speaking at clients-oriented conferences
What is the key question related to marketing strategy?
How do we communicate our strategy?
What is a brand?
A name, term, sign, symbol, or design by which buyers can identify the goods or services of one seller
What does positioning refer to in marketing?
The application of a firm's brand to a specific market.
Which factor contributes to building a brand?
Cultivation of press and social media
In the context of marketing, what is the main aim of start-up thinking?
To establish a strong brand identity
What is the primary focus of identity and image in marketing for architectural firms?
Creating tangible elements for public portrayal
How does demand differ from want in the context of marketing?
Demand reflects essential consumer needs, while want signifies optional desires.
What does the term 'transaction' represent in marketing?
A value exchange between producer and consumer
How does branding contribute to achieving the aim of marketing as stated in the text?
By creating a distinct identity for the firm
What is the purpose of strategy in the context of marketing for architectural firms?
To determine how, when, and where to compete
What is the primary purpose of packaging in marketing?
To ensure standard quality and satisfaction to buyers
Which activity is part of business development for architects according to the text?
Entering and winning design awards
What is the aim of 'start-up thinking' in marketing?
To spread the word to prospecting and existing clients
What does 'strategy' address in marketing?
How to transmit the firm's message
What is the key question related to marketing strategy according to the text?
What markets do we serve?
What is the difference between 'identity' and 'image' in marketing?
Identity refers to brand recognition, while image refers to brand perception
What does 'transaction' consist of in marketing?
The exchange of goods or services for money
What is the aim of branding in marketing?
To differentiate goods or services from competitors
'Positioning' refers to what in marketing?
Application of a firm's brand to a specific market
What is the definition of 'demand' in the context of marketing according to the text?
The amount of a product that buyers are willing and able to purchase at various prices
This quiz contains a prayer and agenda for the ARC 086 Marketing class, specifically focusing on firm identity, image and other topics. The prayer seeks guidance, wisdom, understanding, knowledge retention, protection, strength, and patience for the class. The agenda includes items such as firm identity and image.
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