ATTH 4130 - FInal Exam Last Minute Studying

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Questions and Answers

Which of the following provides secondary research data on target customers

  • focus groups
  • interview
  • documentaries
  • census taking (correct)

According to the author, which of the following best represents Action Step 31?

  • create a competitive touchpoint analysis
  • create a competitive test matrix
  • identify who your direct and indirect customers are
  • develop a competitive positioning strategy (correct)

a statement about what your product or service will do for the target customer is called core benefit proposition

True (A)

As a rule of thumb, debt-to-equity ratio should be less than?

<p>1 (A)</p> Signup and view all the answers

on a balance sheet, current asssets are recorded in order of liquidty

<p>True (A)</p> Signup and view all the answers

by using data from secondary sources, you lend credibility to your description of the market and target customer

<p>True (A)</p> Signup and view all the answers

How many sections does a business plan contain?

<p>8 (D)</p> Signup and view all the answers

Which of the following is included in a projected cash flow?

<p>disbursements (D)</p> Signup and view all the answers

which is the following involves creating a work climate that motivates people who believe in you and your vision?

<p>leading (C)</p> Signup and view all the answers

A company has fixed costs of $40, variable of $20, and currently liability of $15. what is the total cost for this company?

<p>$60 (C)</p> Signup and view all the answers

according to the text, which of the following best illustrated how a location filter is used?

<p>a checklist of criteria that are important to your target customer (B)</p> Signup and view all the answers

According to the text, two major advantages to the federal census are that it is comprehensive and timely

<p>False (B)</p> Signup and view all the answers

Flashcards

Capital of France (example flashcard)

Paris

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