Podcast
Questions and Answers
How can you tell if something is data or information?
How can you tell if something is data or information?
Look for stories you can tell
What is the importance of data analysis?
What is the importance of data analysis?
What is the first stage of the Data Analysis Process?
What is the first stage of the Data Analysis Process?
Identify
What does Diagnostic Analytics focus on?
What does Diagnostic Analytics focus on?
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Correlation always implies causation in diagnostic analytics.
Correlation always implies causation in diagnostic analytics.
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______ is the most advanced type of analytics that recommends the best course of action to achieve a desired outcome.
______ is the most advanced type of analytics that recommends the best course of action to achieve a desired outcome.
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What is the purpose of inferential statistics?
What is the purpose of inferential statistics?
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What statistical technique is used to explore the relationship between variables like correlation coefficients?
What statistical technique is used to explore the relationship between variables like correlation coefficients?
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Descriptive statistics involves making inferences and drawing conclusions about a population based on sample data.
Descriptive statistics involves making inferences and drawing conclusions about a population based on sample data.
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To test whether basketball players are larger than the average male population, a __ is calculated.
To test whether basketball players are larger than the average male population, a __ is calculated.
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Match the following:
Descriptive Statistics vs. Inferential Statistics
Match the following: Descriptive Statistics vs. Inferential Statistics
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What type of statistics would you use to describe study strategies and assess the number of students who experience stress?
What type of statistics would you use to describe study strategies and assess the number of students who experience stress?
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What type of statistics would you use to assess whether one group experiences more stress than another and to determine the relationship between two variables?
What type of statistics would you use to assess whether one group experiences more stress than another and to determine the relationship between two variables?
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What is quantitative data analysis?
What is quantitative data analysis?
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What is qualitative data analysis?
What is qualitative data analysis?
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What type of data is associated with measuring parameters like weight, cost, etc.?
What type of data is associated with measuring parameters like weight, cost, etc.?
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Match the following with their descriptions:
Match the following with their descriptions:
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What is the purpose of descriptive analysis?
What is the purpose of descriptive analysis?
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What does inferential statistics aim to do?
What does inferential statistics aim to do?
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Study Notes
Data Analysis Process
- Identify: Establish the questions that need to be answered, and determine why data is needed.
- Collect: Gather data from various sources (internal, external, surveys, interviews, etc.).
- Clean: Ensure data is accurate and free from errors, duplicate records, and formatting issues.
- Analyse: Use statistical techniques to extract insights and identify patterns, trends, and correlations.
- Interpret: Draw conclusions based on the analysis, and make recommendations for action.
Types of Data Analytics
- Descriptive Analytics: Examines historical data to identify patterns, trends, and correlations.
- Describes what happened.
- Uses statistical methods to summarize data.
- Diagnostic Analytics: Analyzes data to identify the causes of trends and correlations.
- Examines why something happened.
- Uses techniques like hypothesis testing, regression analysis, and correlation analysis.
- Predictive Analytics: Uses statistical models and machine learning to forecast future events.
- Predicts what might happen.
- Identifies potential opportunities and risks.
- Prescriptive Analytics: Recommends actions based on the results of predictive analytics.
- Provides a plan of action.
- Identifies the best course of action to achieve a desired outcome.
Data Analysis Techniques
- Quantitative Data Analysis: Analyzes numerical data using statistical methods.
- Focuses on quantifiable data.
- Uses mathematical calculations to make decisions.
- Qualitative Data Analysis: Analyzes non-numerical data using contextual insights.
- Focuses on understanding the why behind user behavior.
- Uses techniques like open-ended survey responses, interview clips, and behavioral observations.
Descriptive Statistics
- Summarize and describe data.
- Use statistical characteristics, charts, graphics, or tables.
- Focus on central tendency and dispersion.
- Includes measures like mean, median, mode, standard deviation, and variance.
- Used to describe the properties of a sample, but does not involve generalizing beyond the data.
Cross-Tabulation Analysis
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Analyzes categorical data.
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Compares results for one or more variables with the results of another.
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Presents data in a table format.
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Used to examine relationships within the data.
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Helps identify patterns and trends that may not be readily apparent.### Cross-Tabulation Analysis
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Useful when you have information that can be divided into categories or subgroups, such as age, gender, product type, or region.
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Examples of cross-tabulation analysis:
- Newsletter signups by age
- Preference by gender
- Sales by region
- Job seniority by education level
- Product categories by payment method
Rule 1: Cross-Tabulation
- Cross-tabulation doesn't work as a statistical tool for numerical data, like if you wanted to sort through a list of heights or weights.
- You'd need to group this numerical data into categories for cross-tabulation to be effective.
Rule 2: Sample Size
- You must have enough data in your sample size for accurate cross-tab reports.
- The rule of thumb is that each entry in your data table should have a value of at least 5.
Mode, Median, and Average
- Mode: the most common answer in a data set, which means you use it to discover the most popular response for questions with numeric answer options.
- Median: reveals the middle of the road of your quantitative data by lining up all numeric values in ascending order and then looking at the data point in the middle.
- Average (mean): finding the average of a dataset is an essential quantitative data analysis method.
- First, add all your quantitative data points, like numeric survey responses or daily sales revenue.
- Then, divide the sum of your data points by the number of responses to get a single number representing the entire dataset.
Inferential Statistics
- A branch of statistics that uses various analytical tools to draw conclusions about the population from sample data.
- Inferential statistics is used to make inferences and draw conclusions; that is, to make valid generalizations from samples.
- Examples of inferential statistics:
- Testing hypotheses and exploring relationships between variables
- Correlation coefficients to explore the relationship between variables (e.g., whether there is a relationship between stress levels and academic results)
Key Differences: Descriptive vs. Inferential Statistics
- Descriptive statistics:
- Purpose: describe and summarize data
- Focuses on a dataset or subset of a population
- Examples: mean, median, mode, standard deviation, range, frequency tables
- Goal: summarize, organize, and present data
- Inferential statistics:
- Purpose: make inferences and draw conclusions about a population
- Focuses on a subset of the population (sample) to draw conclusions about the entire population
- Examples: hypothesis testing, confidence intervals, regression analysis, ANOVA (analysis of variance), chi-square tests, t-tests, etc.
- Goal: generalize findings to a larger population, make predictions, test hypotheses, evaluate relationships, and support decision-making
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Description
Classify traffic light scenarios and understand the relationship between knowledge, information, and wisdom in a economics context.