Analyzing Your Audience

• Chapter 5 of Effective Public Speaking focuses on analyzing the audience and occasion.
• A demographic analysis studies social and physical traits people hold in common.
• Demographic categories include age, gender, education and experience, group membership, and cultural and ethnic background.
• Demographic information affects the listener's ability and willingness to understand and accept the speaker's message.
• Strategies for making a speech effective include avoiding technical jargon, giving examples, and creating a friendly environment.
• Psychologically analyzing the audience involves dividing them into profiles based on beliefs, attitudes, and values.
• Beliefs can be demonstrated and confidently held, while opinions may not have strong external evidence.
• Attitudes are tendencies to respond positively or negatively to people, objects, and ideas.
• Values are relatively enduring conceptions of ultimate goods and evils.
• Analyzing the speech occasion involves considering the time, place, and goals of the event, and targeting the audience based on specific purpose, area of interest, capacity and willingness to act, and degree of change.

Test your knowledge of audience and occasion analysis with this informative quiz! Brush up on demographic categories and their impact on the listener, as well as effective strategies for creating a friendly environment. Explore the psychological profiles of an audience, including beliefs, attitudes, and values. Learn how to analyze speech occasions and target your audience based on specific goals and interests. Take this quiz and become an expert on analyzing your audience and occasion for effective public speaking.