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Analytics Strategy Roadmap

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Questions and Answers

What is the primary purpose of a roadmap in an analytics strategy?

To outline the necessary steps for achieving desired outcomes (correct)
To establish a fixed budget for analytics initiatives
To develop a one-time plan
To create a permanent analytics framework

What is the characteristic of an analytics strategy?

It is a static plan
It is a one-time event
It is a continuous process (correct)
It is a reactive approach

Why is it necessary to revisit an analytics strategy regularly?

To ensure the strategy remains relevant and effective (correct)
To make changes to the strategy without a clear reason
To ensure the analytics team remains busy
To evaluate the effectiveness of the strategy

What is the outcome of an effective analytics strategy?

Achieving desired outcomes (A) Signup and view all the answers

What is the primary benefit of having an analytics strategy?

It outlines the necessary steps for achieving desired outcomes (D) Signup and view all the answers

What is the primary function of KPIs in web and social media analytics?

To provide insight into a website's performance (C) Signup and view all the answers

Which of the following metrics is NOT typically used to measure user engagement?

Search engine ranking (D) Signup and view all the answers

What do KPIs primarily measure in web and social media analytics?

Various aspects of a website's performance (A) Signup and view all the answers

What is the primary benefit of using KPIs in web and social media analytics?

To gain valuable insights into a website's performance (C) Signup and view all the answers

What is the relationship between KPIs and user engagement metrics?

User engagement metrics are a type of KPI (A) Signup and view all the answers