Conjoint Analysis

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Questions and Answers

What type of regression model is selected for analyzing the results in the text?

  • Logistic Regression
  • Polynomial Regression
  • Simple Regression (correct)
  • Multiple Regression

In the context of the text, what does the response variable represent?

  • Residuals
  • Rating (correct)
  • Predictors
  • Coefficients

What do the dummy variables C4 to C11 represent in the text?

  • Textures
  • Flavors
  • Predictors (correct)
  • Price

What is the purpose of having dummy variables X1 and X2 representing Flavour in the text?

<p>To account for Flavour differences (D)</p> Signup and view all the answers

What is the estimated value of parameter b0 in the Basic Regression Model in the text?

<p>4.222 (D)</p> Signup and view all the answers

Based on the given parameters, what is the purpose of having dummy variables X3 and X4 representing Texture?

<p>To account for Texture differences (D)</p> Signup and view all the answers

What does the basic model in conjoint analysis calculate?

<p>Overall utility of an alternative (A)</p> Signup and view all the answers

In the basic model of conjoint analysis, what does αij represent?

<p>Partworth utilities contribution associated with the jth level of the ith attribute (C)</p> Signup and view all the answers

How are partworth utilities referred to in conjoint analysis?

<p>Attribute importance scores (A)</p> Signup and view all the answers

In the basic regression model of conjoint analysis, what does the dummy variable represent?

<p>Difference in part-worth for a level compared to the baseline level (D)</p> Signup and view all the answers

What does Σ partworth utilities (α) = 0 indicate in conjoint analysis?

<p>Balance of part-worth utilities across attributes and levels (A)</p> Signup and view all the answers

In the context of the basic model for Conjoint Analysis, what do X1 and X2 dummy variables represent?

<p>Flavour (D)</p> Signup and view all the answers

What is the purpose of creating dummy variables in regression analysis?

<p>To handle categorical data (C)</p> Signup and view all the answers

How many product profiles were evaluated in the jam example provided?

<p>9 (B)</p> Signup and view all the answers

Which attribute levels were coded as 0 and 1 for Texture in the Conjoint Analysis basic model?

<p>2 and 3 (B)</p> Signup and view all the answers

What is the purpose of creating a design matrix in analysis?

<p>To transform categorical data into numerical form (C)</p> Signup and view all the answers

What do the dummy variables X5 and X6 represent in the full factorial design discussed?

<p>Price (A)</p> Signup and view all the answers

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