Amul's Supply Chain and Global Impact

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Questions and Answers

Amul's success in the dairy industry significantly contributed to which global impact?

  • Decline in milk production in Western countries.
  • Increased reliance on imported dairy products in India.
  • Decreased global consumption of vegetarian cheese.
  • India becoming the world's largest milk producer. (correct)

What is the primary significance of effective inventory management and visibility within Amul's supply chain?

  • Enhancing advertising strategies.
  • Simplifying the milk procurement process.
  • Improving overall supply chain efficiency and financial performance. (correct)
  • Minimizing transportation costs.

How does Amul ensure a significant portion of the consumer price reaches the milk farmers?

  • By heavily subsidizing veterinary services for the farmers.
  • By implementing a complex system of government subsidies and price controls.
  • By minimizing transportation costs and using only local suppliers.
  • By returning 80% of the consumer price directly to the farmers. (correct)

Which of the following best describes Amul's approach to product distribution?

<p>A widespread network reaching over 500,000 retail outlets nationwide. (C)</p> Signup and view all the answers

What is the most critical aspect of Amul's supply chain that allows it to efficiently manage the flow of milk from collection to processing?

<p>A network of milk cooperative societies for collection. (A)</p> Signup and view all the answers

How can Amul leverage technology to improve its services for farmers and consumers?

<p>By introducing internet banking and smart cards to its distribution network. (A)</p> Signup and view all the answers

Which area of Amul's operations directly contributes to its ability to maintain ISO 9000 and ISO 14001 certifications?

<p>Its commitment to quality and environmental management systems. (D)</p> Signup and view all the answers

What role does transportation network design play in Amul's overall supply chain strategy?

<p>It is strategically important for efficient delivery of products. (B)</p> Signup and view all the answers

What initiative can Amul undertake to improve relationships with consumers?

<p>Creative marketing and consumer education. (D)</p> Signup and view all the answers

Which of the following is a key element in Amul's supply chain?

<p>Supply of inputs such as feed for animals and veterinary services. (A)</p> Signup and view all the answers

Flashcards

Supply Chain Management

Planning, controlling, and executing product flow from raw materials to distribution economically.

What is Amul?

A brand managed by the Gujarat Co-operative Milk Marketing Federation (GCMMF).

Supply of Inputs (Amul)

Feed and veterinary services needed in milk production.

Milk Collection (Amul)

Milk collected from farmers, large, medium, and small, via cooperative societies.

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Dairy Plant Role (Amul)

Chilling, processing, and manufacturing milk products.

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Milk Transportation (Amul)

Transporting milk and milk products via insulated milk tankers.

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Product Distribution (Amul)

Final products transported to retailers, outlets, and supermarkets.

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Retail (Amul)

Products reach consumers through retail markets.

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Supply chain importance

Strategies are critical for business organizations.

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Inventory management

Effective visibility is a key factor in supply chain management.

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Study Notes

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