12_Elaine Lustig Cohen: Modernism Reimagined

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What was the technique used by Elaine to create the 'blur' effect in the image before design software became available?

Photocopying the image multiple times

Pasting individual letterforms in a semicircle on white paper (correct)

Using a special blur brush in design software

Adding overlays of blue and red to the image

How did Elaine create the cover for the book 'The Noble Savage'?

Using overlays of blue and red with whimsical type

Photographing a picture frame and adding a calling card

Using an image of a famous villa in Ravello, Italy (correct)

Photocopying images from books and objects from around the house

What was the visual stand-in for the idea of a person taking notes in 'Memoirs of a Revolutionist'?

A calling card

An antique spike file (correct)

A picture frame

A famous villa image

Which type of images did Elaine photograph for her book covers?

Objects from around the house Signup and view all the answers

How did Elaine create depth in the two-dimensional composition for Yvor Winters’s 'On Modern Poets'?

By slightly blurring the type Signup and view all the answers

What role did color play in Elaine's design for 'God and the Ways of Knowing'?

It was bisected with color Signup and view all the answers

Who instilled the idea that being a woman wasn't a limitation for Elaine?

Elaine's mother Signup and view all the answers

What did Elaine Lustig eventually learn to do at Alvin's office?

Run a design studio Signup and view all the answers

'None of the people in the office did anything original' refers to:

"The lack of creativity in the office" Signup and view all the answers

Where did Elaine's mother initially move to after marrying Elaine’s father?

Miami Signup and view all the answers

What was Alvin Lustig hired to create for Look magazine?

A think tank on design Signup and view all the answers

What did Elaine Lustig Cohen primarily focus on in her career?

Graphic design and painting Signup and view all the answers

How did Elaine Lustig Cohen stand out in the field of design during the 1950s and 1960s?

By relying on personal connections and word of mouth Signup and view all the answers

What influenced Elaine Lustig Cohen's body of design work?

European avant-garde and modernist influences Signup and view all the answers

What is the main reason Elaine's career in design was cut short?

A desire to realize her own vision rather than convey a client's message Signup and view all the answers

What was Elaine's approach to creating her designs?

Choosing ordinary objects and original photos as raw material for book covers Signup and view all the answers

What did Elaine Lustig Cohen consider the most rewarding aspect of creating art?

The act of making something Signup and view all the answers

What was one of the main reasons Elaine Lustig Cohen was honored with an AIGA Medal in 2011?

For her body of design work integrating European avant-garde and modernist influences into American typography Signup and view all the answers

What role did Ex Libris play in Elaine Lustig Cohen's career?

It was a rare-book dealership run by Elaine and her husband Signup and view all the answers

How does Steven Heller describe Elaine Lustig Cohen's influence on design?

"Integrating European avant-garde and modernist influences into American typography" Signup and view all the answers

What does the author mainly appreciate about Elaine Lustig Cohen?

Her willingness to pass information on to future generations Signup and view all the answers

What did Elaine mainly achieve through her collaboration with Philip Johnson and Eero Saarinen?

She designed new typefaces and signs for buildings Signup and view all the answers

What was the impetus for Elaine to become a practicing designer?

The fact that Alvin had left $400 in the bank Signup and view all the answers

In addition to offering her work, what else did Meridian Publisher Arthur Cohen do for Elaine?

He fell in love with Elaine and called her Signup and view all the answers

What type of books did Arthur Cohen's publishing company, Meridian Books, specialize in?

Paperback books aimed at the college market Signup and view all the answers

What was one of Elaine's two best clients as a designer?

Arthur Cohen's publishing company, Meridian Books Signup and view all the answers

How did Elaine feel about the suggestion that she was hampered by her gender when working as a designer?

She refuted the suggestion Signup and view all the answers

How did Elaine usually approach her design work?

She adopted different approaches for different types of projects Signup and view all the answers

'A great book jacket never sold a dreadful book.' Who made this statement?

Elaine Lustig Cohen Signup and view all the answers

What did Elaine use to photograph burning pieces of wood for the 1958 Meridian title Witchcraft?

Fireplace in her Manhattan townhouse Signup and view all the answers

What characterized Elaine's approach to form making?

Use of visual form to distill the essence of content Signup and view all the answers

What did Elaine use to generate compositions when working as a designer?

Abstract forms and type Signup and view all the answers