Questions and Answers
What is the core role of alliance managers in promoting an alliance strategy map?
How should strategic planning be approached to prevent alliance failures?
What is the primary purpose of using the Balanced Scorecard (BSC) in alliance management?
In managing alliances, which aspect of the balanced scorecard is particularly important for performance assessment?
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What is the most significant aspect of strategic planning in alliance management?
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What is a major reason for why companies might be hesitant to adjust original terms within an alliance?
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What can become outdated as the business environment changes?
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What is the predominant issue with focusing too heavily on operational performance metrics?
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In the context of managing alliances, what does the balanced scorecard (BSC) help organizations to focus on?
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Study Notes
Managing Alliances with the Balanced Scorecard
- Alliance managers often face uncertainty about adhering to original contract conditions versus adapting them.
- The Balanced Scorecard (BSC) framework can enhance alignment in partnerships by incorporating strategic business management techniques.
- Collaboration between Solvay Pharmaceuticals and Quintiles exemplified effective oversight, milestone setting, and progress monitoring through BSC applications.
- Originally, alliances were primarily used for outsourcing noncore functions; today, they are integral for gaining competitive advantages.
- The high failure rate of alliances is often due to traditional management practices and organizational structures.
- HR policies and career development paths linked to parent organizations may discourage alliance managers from investing fully in partnerships.
Transparency and Trust Building
- Candid discussions among alliance employees are crucial for transparency and building trust.
- Functional teams used joint sessions to create scorecards focused on aligning benefits for both organizations.
- These scorecards helped identify best practices and redesign critical business processes for improved outcomes in clinical trials.
Performance Metrics and Strategic Alignment
- Many alliances define success through service level agreements (SLAs), which specify deliverables instead of shared goals.
- SLAs often prioritize operational metrics, which can become outdated and irrelevant as business conditions evolve.
- Shifting focus from purely operational metrics to strategic objectives and commitments can remedy common performance issues in alliances.
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Description
This quiz explores the complexities faced by alliance managers in determining whether to adhere to original conditions in partnerships. It examines how an effective management system can enhance alignment with partners and improve overall company performance.
