Alcohol Industry: Gin and Rum Overview

<p>Coke introducing Diet Coke (A)</p> Signup and view all the answers

<p>Virgin (D)</p> Signup and view all the answers

<p>To transfer existing brand associations to new products (C)</p> Signup and view all the answers

<p>Category extension (D)</p> Signup and view all the answers

<p>They always lead to increased sales (D)</p> Signup and view all the answers

<p>Wine displays were introduced for self-selection. (C)</p> Signup and view all the answers

<p>AB InBev (B)</p> Signup and view all the answers

<p>Cirrhosis of the liver (D)</p> Signup and view all the answers

<p>Voluntary codes of conduct from producers (B)</p> Signup and view all the answers

<p>It established a dominant market position for AB InBev. (B)</p> Signup and view all the answers

<p>Regular drinkers contribute significantly to profits. (A)</p> Signup and view all the answers

<p>Bans on alcohol advertising in television and sports events. (A)</p> Signup and view all the answers

<p>Name recognition and heritage brands (B)</p> Signup and view all the answers

<p>An increase in the importance of quality ratings influenced purchases. (A)</p> Signup and view all the answers

<p>The shift towards direct sourcing from international producers. (B)</p> Signup and view all the answers

<p>It was established to improve the competitiveness of the South African wine industry. (A)</p> Signup and view all the answers

<p>It created a unified strategy to increase industry coherence. (A)</p> Signup and view all the answers

<p>They capitalized on their favorable land and capital factors. (D)</p> Signup and view all the answers

<p>The rise of wine marketing agencies to target international markets. (D)</p> Signup and view all the answers

<p>The influence of professional quality ratings and guides. (D)</p> Signup and view all the answers

<p>A shift towards affordable, easy-to-drink wines. (D)</p> Signup and view all the answers

A marketing strategy to grow sales and increase brand awareness by applying an existing brand name to new products.

Applying a brand name to a new product in the same product category (variation).

Applying an existing brand name to a completely new product category.

A sugar-free soda, introduced as a line extension of the Coke brand to attract health-conscious consumers.

The commercial value derived from brand recognition and reputation.

A company known for the successful category extensions strategy. They've expanded from music to airlines, radio, drinks, and more.

Risk of losing customers from the original product as people focus on new product lines.

Introducing a product with similar attributes under the same brand, e.g Diet Coke to the Coke brand.

The LCBO's shift from a clerk-based service model to a modern retail model, emphasizing customer browsing and selection.

AB InBev's expansion is driven by mergers, acquisitions, and heritage brands, not exclusively technology.

Multi-national Enterprises dominating the global alcohol market, often reliant on brand recognition and heritage.

Alcohol consumption leads to health risks like heart disease, liver damage, and reproductive problems.

Governments often restrict alcohol advertising due to health concerns while companies want to increase consumption for profit.

Agreements among alcohol producers to limit advertising, often less effective than legal restrictions.

French law restricting alcohol advertising, particularly on television, cinema, and sports.

Advertising that is limited to providing information about the product, avoiding images of people and lifestyle.

Consumers are switching from bulk wines to premium wines.

Lacked knowledge about wine regions and appellations, preferring easier-to-drink NW wines.

Wine purchases increased through supermarkets, driven by demand for large-scale distribution.

Supplied large volumes of wine to supermarkets, leading to lower retail prices.

Wine experts influenced consumer perception and behavior through quality ratings.

Flying winemakers transferred knowledge and improved winemaking techniques globally.

Government and industry organizations created or merged to improve industry competitiveness in certain countries.

The wine industry adapted to changing demands by adopting new technologies, and improving marketing and branding strategies.