3 Stake out an AI Playing Field from Slides

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Questions and Answers

Which of the following statements best describes how defining a 'playing field' contributes to shaping market perception?

  • It emphasizes cost leadership by creating a perception of affordability and accessibility.
  • It dilutes the product's message to appeal to a wider audience, ensuring broader market reach.
  • It isolates the product from market trends, focusing solely on internal innovation and development.
  • It positions the product within a relevant context highlighting its unique value and impact. (correct)

How can defining a 'playing field' streamline go-to-market strategies?

  • By allowing for more generalized customer segmentation, reducing the complexity of marketing efforts.
  • By facilitating more efficient and focused campaigns through a clear understanding of the target market. (correct)
  • By eliminating the need for targeted advertising, relying instead on broad, untargeted campaigns.
  • By outsourcing marketing activities to third-party firms, reducing internal resource allocation.

Which of the following combination of activities BEST represents how AI enhances operational efficiency?

  • Automate error, enhance system fails, allocate slow processes.
  • Streamline checks, allocate tedious tasks, reduce system fails.
  • Automate tedious tasks, reduce risks & expenses, enhance workstream efficiency. (correct)
  • Streamline error, prevent slow processes, enhance resources.

Considering the 'AI Category' of 'Make Jobs Effortless,' which AI play most effectively achieves this objective?

<p>Generating adaptive personalization. (C)</p> Signup and view all the answers

What is the primary benefit of optimizing systems, even when humans are still involved?

<p>Facilitating better allocation of resources and enhancing decision-making. (A)</p> Signup and view all the answers

How does the concept of 'analogous plays' relate to innovation in the context of choosing an AI playing field?

<p>It suggests that imitation, when thoughtfully adapted from similar contexts, can be a valuable method for generating new ideas and solutions. (C)</p> Signup and view all the answers

Why is it important to 'Unpack Assumptions & Unknowns' when staking out an playing field?

<p>To identify and address potential risks and uncertainties, enabling more informed strategic decisions. (D)</p> Signup and view all the answers

In the context of AI implementation, what is the primary purpose of taking 'Tiny Bets for Big Wins'?

<p>To minimize risk by incrementally testing and validating AI strategies before committing significant resources. (D)</p> Signup and view all the answers

What is a key implication of understanding 'analogous plays' for businesses aiming to innovate with AI?

<p>It broadens the scope of inspiration by examining solutions to similar problems in different industries. (A)</p> Signup and view all the answers

Flashcards

Analogous Play

Drawing inspiration and integrating elements from existing works into one's creative process.

Playing Field

A specific area or market segment chosen to focus product development and marketing efforts.

Anchor in Customer Context

A reason to focus on a specific market segment. Allows you to shape market perception.

Prioritize Market-Driven Features

A reason to focus on a specific market segment. It helps focus on market-driven features.

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Directly Optimize Systems via AI

Using artificial intelligence to improve existing processes.

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AI Playing Field

Choosing a specific area or set of problems where AI will be applied to gain a competitive advantage.

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Analogous Plays (definition 1)

Products or service models that tackle similar user problems, used as inspiration for new solutions.

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Analogous Plays (definition 2)

Finding innovation inspiration by studying successful strategies in related fields and adapting them.

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Feel their pains, Learn their Gains

Understanding user problems and needs to identify the most effective applications of AI.

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Stand on the Shoulders of Giants

Leveraging existing knowledge and advancements to build upon when implementing AI solutions.

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Tiny Bets for Big Wins

Testing AI solutions on a small scale to validate assumptions and learn before making larger investments.

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Socialize an Outcomes Blueprint

Documenting the expected outcomes and plan for implementing AI to ensure alignment and clarity.

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Streamline Workflows

Using AI to make entire workflows faster and more efficient.

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Automate Tedious Tasks

Using AI to handle repetitive and boring tasks.

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AI Play Types

The overarching goals that AI implementations aim to achieve, such as efficiency, accuracy, or innovation.

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Directly Helping Humans

AI directly assists individuals in their tasks and responsibilities.

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Make Things Easier & Efficient for Humans

Category describing how AI improves ease and efficacy for people.

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Improve Decision-Making

Using AI for decision support, strategic simulations, and clarifying complex data.

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Adaptive Personalization

AI creates personalized content, offers chat-based interactions, and runs strategic simulations.

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Study Notes

  • The current problem needs to be solved.

Stake out an AI Playing Field

  • Figure out where to play and where to win with AI.

Agenda

  • Picking an AI playing field is key.
  • The agenda includes:
    • Staying calm and focusing on the problem space
    • Feeling their pains and learning customer gains
    • Staking out an AI playing field
    • Standing on the shoulders of giants
    • Unpacking assumptions and unknowns
    • Building on tiny bets for big wins
    • Socializing an outcomes blueprint

Innovation

  • Innovation can come via imitation via analogous play.

Analogous Plays

  • Definition: Studying products or service models that address similar challenges, as a reference for developing new solutions.
  • An analogous play involves finding innovative inspiration by studying successful, comparable strategies in adjacent verticals and adapting them.
  • Etymology: "analogous" (similar in function or position) + "play" (a strategic maneuver) emphasizes how similar approaches offer guidance for creative problem-solving.

Playing Fields

  • A playing field is backdrop that shapes how customers see a product's value.
  • A playing field sets the product apart from competitors and defines a path to market.
  • April Dunford quote: the playing field sets you apart from competitors, and defines your path to market.

Pick a Playing Field

  • Anchor in Customer Context and shape market perception.
  • Resonate with Niche and create targeted messaging.
  • Prioritize Market-Driven Features and focus on impact.
  • Streamline Go-to-Market with efficient campaigns.
  • Define Competitive Landscape and position against rivals.

Optimize Systems Directly

  • Cut Costs & Reduce Risks for Systems.
  • Automate Tedious Tasks.
    • Streamline slow processes.
    • Automate error checks.
    • Reduce operational risks & expenses.
  • Streamline Whole Workflows.
    • Prevent system fails.
    • Enhance workstream efficiency.
    • Allocate resources.

Helping Humans Directly

  • Make Things Easier & Efficient for Humans.
  • Make Jobs Effortless.
    • Generate content.
    • Enable adaptive personalization.
    • Create chat-like interactions.
  • Improve Decision-Making.
    • Clarify complex data.
    • Run simulations.
    • Support strategic choices.

Selecting the Right Field

  • The AI problem space.
  • The AI category may be:
    • Cutting costs and reduce risks for systems
    • Make Things Easier & Efficient for Humans
  • The AI playing Fields
    • Automate dangerous or tedious tasks
    • Streamline workflows or processes
    • Help with content, question, or personalize work
    • Suggest decisions, patterns or alternatives
  • AI Play Types are:
    • Simplify, Preempt or Automate Jobs
    • Predict, Allocate, or Enhance Systems
    • Generate, Interact, Assist with Chores
    • Simulate, Recommend, Clarify

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