AI in B2C Marketing Quiz
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Questions and Answers

What percentage of B2C marketing professionals reported significant or almost always using AI?

  • 63%
  • 49% (correct)
  • 14%
  • 38%

    • Which marketing function was identified as having the least use of AI?

  • Digital Marketing Manager
  • Content Strategist
  • Brand Specialist
  • Market Research Analyst (correct)

    • What is considered the primary barrier to AI adoption in marketing?

  • Lack of knowledge (correct)
  • Insufficient technological infrastructure
  • Fear of job loss
  • High costs of implementation

    • Which approach is least recommended for navigating AI in marketing?

    <p>Reading AI-related articles</p> Signup and view all the answers

    What percentage of respondents believe AI could lead to significant improvements in marketing activities?

    <p>63%</p> Signup and view all the answers

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