Podcast
Questions and Answers
What percentage of B2C marketing professionals reported significant or almost always using AI?
What percentage of B2C marketing professionals reported significant or almost always using AI?
- 63%
- 49% (correct)
- 14%
- 38%
Which marketing function was identified as having the least use of AI?
Which marketing function was identified as having the least use of AI?
- Digital Marketing Manager
- Content Strategist
- Brand Specialist
- Market Research Analyst (correct)
What is considered the primary barrier to AI adoption in marketing?
What is considered the primary barrier to AI adoption in marketing?
- Lack of knowledge (correct)
- Insufficient technological infrastructure
- Fear of job loss
- High costs of implementation
Which approach is least recommended for navigating AI in marketing?
Which approach is least recommended for navigating AI in marketing?
What percentage of respondents believe AI could lead to significant improvements in marketing activities?
What percentage of respondents believe AI could lead to significant improvements in marketing activities?
Flashcards
Beyond the Buzz Study
Beyond the Buzz Study
A marketing study that examined the usage of AI among B2C marketing professionals in Germany, UK, and USA.
Computer-assisted Telephone Interviews (CATI)
Computer-assisted Telephone Interviews (CATI)
A method used to conduct interviews with individuals over the phone, often with the aid of a computer system.
AI Usage in Marketing
AI Usage in Marketing
Majority of marketing professionals (49%) reported significant or almost always using AI in their work.
Age and AI Usage
Age and AI Usage
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Barriers to AI Adoption
Barriers to AI Adoption
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