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Questions and Answers
What is the primary purpose of the transport function in marketing?
What is the primary purpose of the transport function in marketing?
Which factor is NOT critical for effective transport management?
Which factor is NOT critical for effective transport management?
What does the grading process primarily facilitate?
What does the grading process primarily facilitate?
Why is standardization important in product grading?
Why is standardization important in product grading?
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How does processing add value to agricultural products?
How does processing add value to agricultural products?
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What is a disadvantage of employing a single vehicle for transportation?
What is a disadvantage of employing a single vehicle for transportation?
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What consideration must transport managers evaluate when planning logistics?
What consideration must transport managers evaluate when planning logistics?
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Which statement about the processing function is accurate?
Which statement about the processing function is accurate?
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Why is storage important in agricultural marketing?
Why is storage important in agricultural marketing?
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What is a major issue affecting agricultural supply just after harvest?
What is a major issue affecting agricultural supply just after harvest?
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What is one main challenge that agricultural producers face compared to manufacturers?
What is one main challenge that agricultural producers face compared to manufacturers?
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What is a risk involved in providing storage for agricultural products?
What is a risk involved in providing storage for agricultural products?
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How does storage contribute to the market for agricultural products?
How does storage contribute to the market for agricultural products?
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Why might providers of storage be entitled to a profit?
Why might providers of storage be entitled to a profit?
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What characteristic of agricultural production makes storage essential?
What characteristic of agricultural production makes storage essential?
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What role does transportation play in agricultural marketing?
What role does transportation play in agricultural marketing?
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What is one way that storage can add value to a product?
What is one way that storage can add value to a product?
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How does transporting commodities to convenient purchasing points affect their value?
How does transporting commodities to convenient purchasing points affect their value?
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Which scenario would likely reduce the utility of fresh fruit products?
Which scenario would likely reduce the utility of fresh fruit products?
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What is a potential market risk associated with the production and marketing of goods?
What is a potential market risk associated with the production and marketing of goods?
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Which of the following best describes a key element in increasing product value through storage?
Which of the following best describes a key element in increasing product value through storage?
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Why might a producer's investment in pulping and canning fresh fruits not add value?
Why might a producer's investment in pulping and canning fresh fruits not add value?
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Which is NOT a physical risk associated with the production and storage of products?
Which is NOT a physical risk associated with the production and storage of products?
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What aspect of product management does timely marketing research support?
What aspect of product management does timely marketing research support?
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Study Notes
Agricultural Marketing Functions
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Storage balances supply and demand, especially in agriculture with seasonal production and continuous demand.
- Growers store products to prevent price drops during post-harvest glut and shortages later.
- Storage allows for a continuous flow of products to the market.
- It adds value and requires compensation for services, risks, and losses.
Transportation
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Transportation makes products available at the required locations.
- It involves moving products from production sites to buyers.
- Transportation involves smooth shipment, including loading and crating.
- It contributes to the exchange and physical functions of marketing.
- Efficient transportation management is crucial for minimizing costs, maintaining product quality, and ensuring timely delivery.
Grading
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Grading is the process of sorting products based on quality and standardization.
- Enables price differentiation and facilitates transactions.
- Provides clear quality criteria for buyers.
- Simplifies buying and selling processes.
Processing
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Processing modifies raw agricultural products into suitable forms for consumers.
- Adds value to the product by increasing its utility.
- Processing decisions involve choosing appropriate methods and forms for value addition.
- Timely marketing research helps determine optimal processing levels.
- Over-processing can reduce product utility and value.
Risk Bearing
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Risk bearing involves the potential for losses during production and marketing.
- Physical risks include damage to produce due to fire, pests, floods, etc.
- Market risks involve adverse changes in product value due to changes in consumer tastes or market conditions.
- Risk bearing is an inherent part of agricultural marketing.
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Description
Test your knowledge on the essential functions of agricultural marketing, including storage, transportation, and grading. Understand how these elements help maintain supply and demand, and contribute to the efficiency of the agricultural market.
