Agri-Food Sustainability Sustainable Wine Marketing Lecture 1
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Questions and Answers

What has been the shift in value according to the text?

  • From industrial transformation process to natural and human capital
  • From natural and human capital to industrial transformation process (correct)
  • From natural resources to technological giants
  • From economies of scale to artisanal production
  • What factor has become important for consumers when it comes to food, according to the text?

  • Safety, nutritional properties, and consumer satisfaction (correct)
  • Safety and nutritional properties only
  • Performance and repeatability only
  • Price and performance only
  • What is the founding principle of the food industry according to the text?

  • To provide consumers with simple products at reasonable prices
  • To provide consumers with simple products at high prices
  • To provide consumers with highly complex products at high prices
  • To provide consumers with highly complex products at reasonable prices (correct)
  • What is the main reason for wine production around the 45th parallel, according to the text?

    <p>Ideal climatic conditions</p> Signup and view all the answers

    Where are vineyards traditionally grown, according to the text?

    <p>Around the 45th parallel non-continental areas</p> Signup and view all the answers

    What is the purpose of the docufilm screening mentioned in the plan?

    <p>To illustrate sustainable wine marketing concepts through interviews</p> Signup and view all the answers

    Why is Tuesday, 16th January, mentioned in the plan?

    <p>To host a lecture by a prominent figure in the wine industry</p> Signup and view all the answers

    How does the speaker describe their experience in the wine and food industry?

    <p>As someone with diverse experience from entrepreneurship to working for big corporations and artisanal start-ups</p> Signup and view all the answers

    What did wine initially provide for the earliest populations around the Mediterranean Sea?

    <p>A way to preserve agricultural produce</p> Signup and view all the answers

    What will take place on Thursday, 18th January according to the plan?

    <p>A short test in the form of a multiple-choice quiz</p> Signup and view all the answers

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