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Agri-Food Sustainability Sustainable Wine Marketing Lecture 1

10 Questions

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Agri-Food Sustainability Sustainable Wine Marketing Lecture 1

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Questions and Answers

What has been the shift in value according to the text?

From industrial transformation process to natural and human capital

From natural and human capital to industrial transformation process (correct)

From natural resources to technological giants

From economies of scale to artisanal production

What factor has become important for consumers when it comes to food, according to the text?

Safety, nutritional properties, and consumer satisfaction (correct)

Safety and nutritional properties only

Performance and repeatability only

Price and performance only

What is the founding principle of the food industry according to the text?

To provide consumers with simple products at reasonable prices

To provide consumers with simple products at high prices

To provide consumers with highly complex products at high prices

To provide consumers with highly complex products at reasonable prices (correct)

What is the main reason for wine production around the 45th parallel, according to the text?

Ideal climatic conditions Signup and view all the answers

Where are vineyards traditionally grown, according to the text?

Around the 45th parallel non-continental areas Signup and view all the answers

What is the purpose of the docufilm screening mentioned in the plan?

To illustrate sustainable wine marketing concepts through interviews Signup and view all the answers

Why is Tuesday, 16th January, mentioned in the plan?

To host a lecture by a prominent figure in the wine industry Signup and view all the answers

How does the speaker describe their experience in the wine and food industry?

As someone with diverse experience from entrepreneurship to working for big corporations and artisanal start-ups Signup and view all the answers

What did wine initially provide for the earliest populations around the Mediterranean Sea?

A way to preserve agricultural produce Signup and view all the answers

What will take place on Thursday, 18th January according to the plan?

A short test in the form of a multiple-choice quiz Signup and view all the answers