10 Questions
What has been the shift in value according to the text?
From natural and human capital to industrial transformation process
What factor has become important for consumers when it comes to food, according to the text?
Safety, nutritional properties, and consumer satisfaction
What is the founding principle of the food industry according to the text?
To provide consumers with highly complex products at reasonable prices
What is the main reason for wine production around the 45th parallel, according to the text?
Ideal climatic conditions
Where are vineyards traditionally grown, according to the text?
Around the 45th parallel non-continental areas
What is the purpose of the docufilm screening mentioned in the plan?
To illustrate sustainable wine marketing concepts through interviews
Why is Tuesday, 16th January, mentioned in the plan?
To host a lecture by a prominent figure in the wine industry
How does the speaker describe their experience in the wine and food industry?
As someone with diverse experience from entrepreneurship to working for big corporations and artisanal start-ups
What did wine initially provide for the earliest populations around the Mediterranean Sea?
A way to preserve agricultural produce
What will take place on Thursday, 18th January according to the plan?
A short test in the form of a multiple-choice quiz
This quiz covers the content from the first lecture on sustainable wine marketing, including an introduction to the course, screening of interviews, classroom discussions, academic marketing analysis, and practical examples applied to different companies.
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