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Questions and Answers

What is the primary objective of a marketing plan?

  • To maximize sales and profits (correct)
  • To enhance product features
  • To minimize operational costs
  • To increase employee satisfaction

Which of the following is a benefit of overseas suppliers?

  • Higher import taxes
  • Potentially lower costs for raw materials (correct)
  • Increased shipping times
  • Access to a limited customer base

Which factor is essential when conducting market research to define a customer base?

  • Competitor analysis
  • Supplier reliability
  • Global shipping capabilities
  • Demographic characteristics (correct)

What is one potential disadvantage of using overseas retailers?

<p>Higher shipping costs (B)</p> Signup and view all the answers

What is meant by increasing market share?

<p>Increasing the business's share of total industry sales (D)</p> Signup and view all the answers

Why is it important to ensure a product is of value to customers?

<p>To promote repeat purchases (A)</p> Signup and view all the answers

What is the primary focus of green marketing?

<p>Promoting products based on their actual or perceived environmental benefits (D)</p> Signup and view all the answers

What is a potential issue faced by overseas suppliers?

<p>Difficulties in quality control (D)</p> Signup and view all the answers

Which HR management responsibility primarily involves overseeing the entire employment cycle?

<p>Human resource manager (B)</p> Signup and view all the answers

How can treating staff well positively influence business objectives?

<p>It encourages employees to exceed customer expectations, driving greater sales (B)</p> Signup and view all the answers

When defining supplier selection criteria, which aspect is most crucial?

<p>Supplier's reputation and reliability (D)</p> Signup and view all the answers

What might be a consequence of having underperforming staff?

<p>Failure to meet business objectives due to poor quality work (B)</p> Signup and view all the answers

Which aspect is crucial for a business to determine its staffing needs?

<p>Whether it is labor-intensive or capital-intensive (C)</p> Signup and view all the answers

Why is human resource planning important for businesses?

<p>It helps identify gaps in staff skills and knowledge (D)</p> Signup and view all the answers

Which of the following is NOT a potential business objective?

<p>Increasing employee vacation time (B)</p> Signup and view all the answers

What impact does effective management strategy have on staff performance?

<p>It significantly enhances business productivity and goal achievement (A)</p> Signup and view all the answers

What is a potential consequence of poor employee selection?

<p>Higher training costs (C)</p> Signup and view all the answers

What is one advantage of conducting interviews during the selection process?

<p>Allows for detailed questioning (C)</p> Signup and view all the answers

Which selection method is useful for assessing a candidate's performance in a work setting?

<p>Work testing (B)</p> Signup and view all the answers

What is a primary disadvantage of psychological testing in the selection process?

<p>Candidates may not provide honest responses (A)</p> Signup and view all the answers

What is an advantage of using multiple selection methods in recruiting?

<p>Increased chances of selecting the most suitable employee (B)</p> Signup and view all the answers

What step in the selection process occurs immediately after applications are received?

<p>Shortlist candidates (A)</p> Signup and view all the answers

How does human bias affect the interview selection process?

<p>It can lead to unfair evaluations (C)</p> Signup and view all the answers

Which of the following is NOT a type of selection method mentioned?

<p>Skill assessments (D)</p> Signup and view all the answers

Flashcards

Effective Selection Methods

Methods used to choose the best employee, increasing business performance.

Selection Process Costs

Expenses involved in choosing employees, considering time, effort, and potential mis-hires.

Poor Selection Consequences

Negative results of hiring unsuitable employees, including training costs, job dissatisfaction, and higher turnover.

Interview

Meeting between employer and candidate assessing skills, knowledge, and ideas for a job.

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Psychological Testing

Tests (aptitude and personality) to identify candidate characteristics, difficult to assess in interviews.

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Work Testing

Assessing candidates' job performance in a real-life work setting.

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Steps in Selection

Sequence of activities including reviewing applications, shortlisting candidates, interviewing, checking references, and offering a job.

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Appropriate employee

A candidate chosen based on how well they fit the job's requirements, even if they don't have the best academic qualifications.

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Green Marketing

Promoting products based on their environmental benefits.

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Staff/Employee

People who work for a business in exchange for payment.

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Staff Performance

Measurement of how well staff complete their tasks, efficiency and quality.

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Business Objectives

Goals a business wants to achieve, e.g., profit, expansion, market share.

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Staffing Needs

Determining the type and number of staff needed.

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Human Resource Manager

Manages employees – recruitment, training and dealing with issues.

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Employment Cycle

Phases of employing staff: recruitment, ongoing employment & termination.

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Staff Skills and Knowledge

Skills and knowledge required for a job.

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Overseas Supplier

A business or individual selling raw materials or resources from another country.

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Overseas Retailer

A business or individual selling goods or services directly to customers in another country.

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Marketing Plan

A strategy to maximize sales and profits by planning, pricing, promoting, and distributing products to current and potential customers.

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Customer Base

The group of people you want to sell to, defined by their behavior, location, interests, and demographics.

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Increase Sales

A business objective aimed at growing revenue by selling more products or services.

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Increase Market Share

Growing a business's portion of the total sales within a specific market or product category.

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Technological Issues

Problems related to technology that can impact business operations.

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Advantages of Overseas Suppliers

Benefits of sourcing raw materials or resources from businesses located in other countries.

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Study Notes

Business Name

  • A title used to identify a business.
  • Customers use it to identify a business.
  • Registration is required for an online business using an address or name.
  • Choose a name, check with ASIC, follow steps, apply for a trademark.

Website Domain

  • The website address of a business.
  • Businesses should search online to check if a chosen domain name is available or trademarked.

Trade Practices Legislation

  • Laws governing business interactions with customers and competitors.
  • Australia has laws to protect businesses and consumers.
  • Industry-specific legislation exists to ensure fair interactions.
  • The Competition and Consumer Act 2010 governs Australian business practices.
  • The ACCC (Australian Competition and Consumer Commission) enforces these laws.

Business Tax Compliance

  • Different businesses have different tax requirements.
  • All businesses are required to pay tax.
  • The Australian Taxation Office (ATO) administers and collects taxes.
  • Taxes are imposed on income, capital gains, and goods and services (GST).
  • State and federal governments collect taxes.

Taxation Compliance

  • Tax is how governments fund their expenses.
  • Businesses (sole traders, partnerships, and companies) need a tax file number (TFN) separate from personal TFNs.

Work Safe Insurance

  • Laws (Occupational Health and Safety Act 2004) are in place to protect health and safety.
  • Reducing workplace injuries is the goal.
  • Insurance and cost benefits are provided.
  • Compensation and legal costs are covered.
  • Employers can be prosecuted for failing to meet health and safety standards.

Professionals in Business

  • Freelancers - Independent workers who work per job, e.g. photographers.
  • Bookkeepers - Record financial matters for businesses.
  • Accountants - Manage, update, analyze and report financial information.
  • Financial advisors - Provide expert advice on personal finances and investments.
  • Recruiters - Handle the hiring process for businesses.
  • Marketing advisors - Provide expert advice on promoting and selling products.
  • ICT specialists - Develop and maintain technology systems for data storage and retrieval.
  • Legal advisors - Provide legal advice to businesses.
  • External professionals - Highly skilled individuals hired by businesses for expertise.

Bank Accounts

  • Businesses should have separate bank accounts for their transactions.
  • This makes expenses and income more manageable.
  • Businesses should consider factors like interest rates, bank fees, overdraft, and customer service.

Financial Control Systems

  • Used to monitor business finances.
  • Helps businesses make informed decisions and prevent risks.
  • Methods include budgeting (predicting financials) and cash flow management (ensuring enough cash).

Financial Performance and Reporting

  • Businesses use financial reports (income statements, balance sheets) to track profit and loss and overall financial position.

Financial Planning and Reporting

  • Financial reports are a way to summarize expenses and income
  • They include the income statement, balance sheet and cash flow statements.

Auditing

  • Testing and evaluating accounting processes and internal controls.
  • Internal or external auditing can prevent fraud and financial mismanagement.

Cash Flow Management

  • Ensuring enough cash to cover expenses and debts on time.
  • Tracking outstanding debts and paying them promptly.

Inventory Control

  • Keeping stock costs to a minimum through barcoding and stocktaking.

Record Keeping

  • Maintaining financial documents (invoices, receipts, bank statements) for at least 5 years.
  • Ensuring compliance with tax regulations.
  • Original documents (source documents) summarized into journals.

Cash Book

  • A record of cash receipts and payments.

Income Statements

  • Summarize income and expenses to calculate profit or loss.
  • Indicate whether the business' revenue is enough to cover expenses and make a profit.

Balance Sheets

  • Snapshot of a business' assets, liabilities, and owner's equity.
  • Used to evaluate the financial position of a business.

Supplier Selection

  • Criteria for selecting suppliers include price, quality, reliability, proximity, corporate social responsibility, ethical staff treatment, and environmental practices.

Policies and Procedures

  • Policies are broad guidelines followed by employees.
  • Procedures are the actions that put policies into practice.
  • This helps ensure consistency in handling issues (complaints, budgets).

Customer Database

  • A collection of customer information, used for communication, better service, and loyalty building.
  • Businesses gain insights into customer behaviour and preferences.

Overseas Suppliers

  • Individuals or businesses selling raw materials or resources in other countries.
  • Benefits - lower labour costs, cheaper resources.
  • Disadvantages - public perception issues, time delays in delivery, compliance delays

Overseas Retailers

  • Businesses selling goods or services directly to overseas customers.

Marketing Plan

  • A plan for maximizing sales and profits, including planning, pricing, promoting, and distributing products.
  • Customer profiling to understand customers' needs and preferences is done through market research and creating customer profiles.
  • Marketing objectives (increasing sales, market share, business size) are determined.

Expanding Product Range

  • Offering a range of products to cater to customers' diverse needs.

Establishing Objectives and Performance Indicators

  • Businesses set goals and use measurements (sales analysis, market share analysis, marketing profitability analysis) to monitor progress.

Internal and External Environments

  • Internal (staff, culture, policies) and external environment (customers, competitors, suppliers) influences to consider.

Market Segmentation

  • Dividing a total market into groups sharing common characteristics (demographics, geography, psychographics, behavior).

Target Market

  • The specific group a business aims to serve (primary/secondary/niche).

Product Life Cycle

  • The stages a product goes through during its existence (Introduction, Growth, Maturity, Decline).

7Ps of Marketing

  • Product, Price, Place, Promotion, People, Process, and Physical Evidence - Tools and approaches used to connect with customers and create a desirable product.

Pricing Strategies

  • Various strategies to set prices, including recommended retail price (RRP), percentage markup, competitor pricing, market-driven pricing, or using quotes from service businesses.

Place (Distribution Channels)

  • Channels through which customers access products. Retailers, wholesalers, or a direct-to-customer approach are options.

Promotion

  • Communicating with customers to attract them. Including advertisements, promotions, and publicity.

People

  • Staff, managers, and owners - they maintain and improve business reputation.

Physical Evidence

  • The environment where customer interaction takes place. Businesses should have a welcoming environment. e.g. the shop-front look.

Process

  • Customer interaction including wait times, payment methods and online ordering.
  • Requirements (laws) that ensure neither staff nor customers are at risk in the workplace.
  • Protecting staff and customers from potential risks, and ensuring fair practices.

Employee Induction

  • Essential to introduce new employees to the business culture, history, policies, objectives, and relevant procedures.

Corporate Social Responsibility

  • Emphasizing considerations like ethical sourcing, diversity in hiring practices, fair pay, safe working conditions, and reducing environmental impact.

Employe Expectations

  • Expectations from employee to employer on how an individual would be treated during their employment.
  • Business expectations include loyalty, respect, compliance.

Employer Expectations

  • Expectations regarding employee behavior, work performance, and adherence to company policies.

Employee Induction

  • Employee induction involves introducing new hires to the business, company culture, safety procedures, and their job roles.

National Employment Standards

  • Minimum entitlements that employers must provide to their staff, as required by law.
  • Legal obligations regarding workplace safety, discrimination, no harassment, and gender equality are required by workplace laws.

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