Podcast
Questions and Answers
What is the goal of optimizing everyday places?
What is the goal of optimizing everyday places?
- To create more barriers in the environment
- To reduce community interactions
- To increase business sales
- To make spaces more comfortable and functional (correct)
Optimizing our interactions leads to better experiences for individuals and their communities.
Optimizing our interactions leads to better experiences for individuals and their communities.
True (A)
What are some benefits of businesses offering flexible payment options?
What are some benefits of businesses offering flexible payment options?
They make shopping easier and more enjoyable.
What is one key benefit of becoming an age-friendly business?
What is one key benefit of becoming an age-friendly business?
Optimizing everyday places involves designing, organizing, and improving the __________ aspects of our environment.
Optimizing everyday places involves designing, organizing, and improving the __________ aspects of our environment.
An age-friendly business solely focuses on making changes to physical buildings.
An age-friendly business solely focuses on making changes to physical buildings.
Match the following services with their benefits:
Match the following services with their benefits:
What should you have ready to document thoughts and ideas during the course?
What should you have ready to document thoughts and ideas during the course?
Which of the following is true regarding age-related changes for customers?
Which of the following is true regarding age-related changes for customers?
The World Health Organization shows that optimizing everyday places improves the quality of our _____ experience.
The World Health Organization shows that optimizing everyday places improves the quality of our _____ experience.
Match the following aspects of age-friendly businesses with their benefits:
Match the following aspects of age-friendly businesses with their benefits:
Considering personal thoughts on aging is not important for customer service.
Considering personal thoughts on aging is not important for customer service.
What age group does this course focus on for service improvement?
What age group does this course focus on for service improvement?
What should businesses consider when serving an aging population?
What should businesses consider when serving an aging population?
The content encourages documenting personal shifts and insights during the course.
The content encourages documenting personal shifts and insights during the course.
Who is the CEO of Age Friendly Business, Canada?
Who is the CEO of Age Friendly Business, Canada?
The Boomer Cohort were born between what years?
The Boomer Cohort were born between what years?
Society tends to view aging as a positive experience.
Society tends to view aging as a positive experience.
What can influence how we interact with older persons?
What can influence how we interact with older persons?
The quote, 'The longer I live the more beautiful life becomes,' is attributed to _____ .
The quote, 'The longer I live the more beautiful life becomes,' is attributed to _____ .
Match the following terms with their descriptions:
Match the following terms with their descriptions:
How might changing our perspective on aging affect our interactions with older individuals?
How might changing our perspective on aging affect our interactions with older individuals?
The experiences of the Boomer Generation were limited to technology advancements.
The experiences of the Boomer Generation were limited to technology advancements.
What is one effect of viewing aging in only negative terms?
What is one effect of viewing aging in only negative terms?
What term refers to prejudice or discrimination based on age?
What term refers to prejudice or discrimination based on age?
Older adults are a burden on society and do not contribute positively.
Older adults are a burden on society and do not contribute positively.
Name two age groups that are most affected by ageism.
Name two age groups that are most affected by ageism.
Some older adults make important contributions to the __________.
Some older adults make important contributions to the __________.
What can ageism negatively affect?
What can ageism negatively affect?
Match the following age groups to their common stereotypes:
Match the following age groups to their common stereotypes:
Age-related positive developments can be recognized and appreciated.
Age-related positive developments can be recognized and appreciated.
Who is the expert mentioned in the content regarding social policy and gerontology?
Who is the expert mentioned in the content regarding social policy and gerontology?
What is the main perspective shift suggested about aging in society?
What is the main perspective shift suggested about aging in society?
According to the content, older individuals tend to become less creative.
According to the content, older individuals tend to become less creative.
Who is Becca Levy and what is her area of expertise?
Who is Becca Levy and what is her area of expertise?
Seniors are more likely to share their positive experiences through __________.
Seniors are more likely to share their positive experiences through __________.
Match the following senior customer behaviors with their descriptions:
Match the following senior customer behaviors with their descriptions:
What aspect of customer service is particularly impactful for seniors?
What aspect of customer service is particularly impactful for seniors?
Businesses that cater to seniors will likely see a decline in customer loyalty.
Businesses that cater to seniors will likely see a decline in customer loyalty.
What is one strategy mentioned for attracting senior customers?
What is one strategy mentioned for attracting senior customers?
What is one benefit of offering an age-friendly customer experience?
What is one benefit of offering an age-friendly customer experience?
Offering age-friendly services is only beneficial for older customers.
Offering age-friendly services is only beneficial for older customers.
Name two values reflected by providing an age-friendly customer experience.
Name two values reflected by providing an age-friendly customer experience.
Customers on the luxury Mediterranean cruise range in age from their mid-____'s to their ____'s.
Customers on the luxury Mediterranean cruise range in age from their mid-____'s to their ____'s.
Match the customers with their descriptions:
Match the customers with their descriptions:
Which of the following is NOT a reason to offer an age-friendly customer experience?
Which of the following is NOT a reason to offer an age-friendly customer experience?
The introduction mentions customers preparing for a business conference.
The introduction mentions customers preparing for a business conference.
What is the main purpose of the customers meeting on the cruise?
What is the main purpose of the customers meeting on the cruise?
Flashcards
Optimizing everyday places
Optimizing everyday places
Making living, working, and playing spaces more comfortable, functional, and efficient, considering physical and social aspects.
Customer needs exploration
Customer needs exploration
Understanding customer experiences when accessing products/services, focusing on safety, ease, effectiveness, and enjoyment.
Age-related changes
Age-related changes
Common physical and mental changes associated with aging that businesses should consider when interacting with customers.
Business opportunity
Business opportunity
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Reflect on aging
Reflect on aging
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Business Relationship
Business Relationship
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Flexible payment options
Flexible payment options
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Customer Experience
Customer Experience
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Age-Friendly Business
Age-Friendly Business
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Age-Friendly Service Provider
Age-Friendly Service Provider
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Reputation Enhancement
Reputation Enhancement
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50+ Influencers
50+ Influencers
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Social Responsibility
Social Responsibility
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Customer Needs
Customer Needs
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Personal Shifts
Personal Shifts
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Aging Attitude
Aging Attitude
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Ageism
Ageism
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Perspective
Perspective
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Boomer Generation
Boomer Generation
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Societal Shifts
Societal Shifts
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Interaction with Seniors
Interaction with Seniors
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Personal Beliefs
Personal Beliefs
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Negative view of aging
Negative view of aging
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Negative stereotypes
Negative stereotypes
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Older adults' contributions
Older adults' contributions
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Age-related positive developments
Age-related positive developments
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Teenagers & older people
Teenagers & older people
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Marginalization
Marginalization
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Impact of ageism
Impact of ageism
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Aging as a celebration
Aging as a celebration
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Age-related creativity
Age-related creativity
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Senior customer loyalty
Senior customer loyalty
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Word-of-mouth referrals
Word-of-mouth referrals
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Personalized communication
Personalized communication
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Value & Service
Value & Service
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Tailored promotions
Tailored promotions
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Value Alignment
Value Alignment
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Age-Friendly Experience
Age-Friendly Experience
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Reputation & Trustworthiness
Reputation & Trustworthiness
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Customer Service & Satisfaction
Customer Service & Satisfaction
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Comfortable, Safe & Respectful Experience
Comfortable, Safe & Respectful Experience
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Age Wave Learning Vignette
Age Wave Learning Vignette
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Influencers Over 50
Influencers Over 50
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Study Notes
Introduction to Foundation Course
- An age-friendly business caters to the needs and preferences of maturing and older adults.
- It creates a welcoming, accessible, and responsive environment.
- This course focuses on becoming an age-friendly service provider.
Course Content Outline
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Welcome
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Optimize Everyday Places
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Exploring Your Customers Needs
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Your Opportunity
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Consider Your Thoughts On Aging
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Consider Your 'Aging Attitude'
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What Lens Do You Look Through?
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Ageism
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If Instead...
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50+ Influencers
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Corporate Value Alignment
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Age Wave Learning Vignette INTRODUCTION
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End of Introduction
Welcome and Key Benefit
- A key benefit of becoming an age-friendly business is enhancing reputation and social responsibility.
- This shows care for the well-being and dignity of older adults in the community.
Optimizing Everyday Places
- The World Health Organization emphasizes improving the quality of life experience in communities.
- Optimization involves improving buildings and services, connecting people, making them feel valued and respected.
- This approach ultimately benefits the community and the business itself.
Exploring Customer Needs
- Understanding how customers access products and services is vital for creating a positive experience.
- This includes accommodations for age-related changes.
Your Opportunity
- The course highlights the importance of reflecting on personal beliefs and ideas about aging.
- It focuses on understanding age-related changes and meeting the needs of an aging population.
Considering Thoughts on Aging
- The business relationship involves both customers and the business, each equally important.
- Reflection on the first five words that come to mind when thinking about aging is encouraged.
Considering Aging Attitudes
- Society often views aging as something to be avoided.
- The course encourages a shift in perspective to value the expertise, wisdom, and positive aspects of aging.
What Lens Do You Look Through
- Personal values and beliefs about aging affect how one views customer interactions.
- Understanding how individual perspectives impact service provision is crucial.
Ageism
- Ageism is a negative view of aging and often harmful.
- It's important to recognize that older adults contribute significantly to the workforce and society.
- The course encourages a positive perspective on aging.
- Older adults may need support but often are giving it.
50+ Influencers
- This expanding group of people has a significant influence on business.
- Understanding their needs is important for business success.
Corporate Value Alignment
- Offering age-appropriate and respectful customer service demonstrates ethical practices.
- It improves company reputation and trustworthiness.
Age Wave Learning Vignette Introduction
- The course introduces customer examples to demonstrate age-related changes and needs.
End of Introduction
- Important customer service qualities include comfort, safety, and respect for all parties.
Additional Important Points
- To gain the most from the course, note-taking is encouraged.
- Students are prompted to capture thoughts, feelings, and insights.
- Creating a record of new ideas is suggested for future application in business.
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