Age-Friendly Business Practices Quiz

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Questions and Answers

What is the goal of optimizing everyday places?

  • To create more barriers in the environment
  • To reduce community interactions
  • To increase business sales
  • To make spaces more comfortable and functional (correct)

Optimizing our interactions leads to better experiences for individuals and their communities.

True (A)

What are some benefits of businesses offering flexible payment options?

They make shopping easier and more enjoyable.

What is one key benefit of becoming an age-friendly business?

<p>Enhancing reputation and social responsibility (A)</p> Signup and view all the answers

Optimizing everyday places involves designing, organizing, and improving the __________ aspects of our environment.

<p>social</p> Signup and view all the answers

An age-friendly business solely focuses on making changes to physical buildings.

<p>False (B)</p> Signup and view all the answers

Match the following services with their benefits:

<p>Discounts = Make products more affordable Delivery services = Increase convenience for customers Flexible payment options = Enhance payment accessibility Customer service training = Improve interactions with aging populations</p> Signup and view all the answers

What should you have ready to document thoughts and ideas during the course?

<p>a notepad and pen</p> Signup and view all the answers

Which of the following is true regarding age-related changes for customers?

<p>Changing needs should be accommodated in services. (B)</p> Signup and view all the answers

The World Health Organization shows that optimizing everyday places improves the quality of our _____ experience.

<p>life</p> Signup and view all the answers

Match the following aspects of age-friendly businesses with their benefits:

<p>Connecting communities = Improves social interactions Valuing older adults = Enhances dignity Respecting differences = Fosters inclusivity Optimizing services = Improves customer experience</p> Signup and view all the answers

Considering personal thoughts on aging is not important for customer service.

<p>False (B)</p> Signup and view all the answers

What age group does this course focus on for service improvement?

<p>50 and older (B)</p> Signup and view all the answers

What should businesses consider when serving an aging population?

<p>Anticipating and accommodating their needs.</p> Signup and view all the answers

The content encourages documenting personal shifts and insights during the course.

<p>True (A)</p> Signup and view all the answers

Who is the CEO of Age Friendly Business, Canada?

<p>Rhonda Latreille</p> Signup and view all the answers

The Boomer Cohort were born between what years?

<p>1946 - 1964 (C)</p> Signup and view all the answers

Society tends to view aging as a positive experience.

<p>False (B)</p> Signup and view all the answers

What can influence how we interact with older persons?

<p>Our beliefs, values, and fears about aging.</p> Signup and view all the answers

The quote, 'The longer I live the more beautiful life becomes,' is attributed to _____ .

<p>Frank Lloyd Wright</p> Signup and view all the answers

Match the following terms with their descriptions:

<p>Ageism = Negative views about aging Boomer Generation = Born between 1946 and 1964 Perspective = The lens through which we view aging Aging Attitude = Personal beliefs about growing older</p> Signup and view all the answers

How might changing our perspective on aging affect our interactions with older individuals?

<p>It can lead to a more compassionate approach. (B)</p> Signup and view all the answers

The experiences of the Boomer Generation were limited to technology advancements.

<p>False (B)</p> Signup and view all the answers

What is one effect of viewing aging in only negative terms?

<p>It can negatively influence our interactions with older individuals.</p> Signup and view all the answers

What term refers to prejudice or discrimination based on age?

<p>Ageism (D)</p> Signup and view all the answers

Older adults are a burden on society and do not contribute positively.

<p>False (B)</p> Signup and view all the answers

Name two age groups that are most affected by ageism.

<p>Teenagers and older people</p> Signup and view all the answers

Some older adults make important contributions to the __________.

<p>workforce</p> Signup and view all the answers

What can ageism negatively affect?

<p>Entire communities (A)</p> Signup and view all the answers

Match the following age groups to their common stereotypes:

<p>Teenagers = Irresponsible and reckless Older adults = Dependent and helpless</p> Signup and view all the answers

Age-related positive developments can be recognized and appreciated.

<p>True (A)</p> Signup and view all the answers

Who is the expert mentioned in the content regarding social policy and gerontology?

<p>Nancy Morrow-Howell, PhD</p> Signup and view all the answers

What is the main perspective shift suggested about aging in society?

<p>Aging should be viewed as a celebration of life and wisdom. (B)</p> Signup and view all the answers

According to the content, older individuals tend to become less creative.

<p>False (B)</p> Signup and view all the answers

Who is Becca Levy and what is her area of expertise?

<p>Becca Levy is a professor of epidemiology and psychology at Yale University.</p> Signup and view all the answers

Seniors are more likely to share their positive experiences through __________.

<p>word-of-mouth referrals</p> Signup and view all the answers

Match the following senior customer behaviors with their descriptions:

<p>Loyalty = Tend to be less price-sensitive when receiving good value Communication = Appreciate personalized and respectful communication Discounts = Value savings through coupons and rewards Referrals = More likely to share positive experiences with others</p> Signup and view all the answers

What aspect of customer service is particularly impactful for seniors?

<p>Personalized communication (D)</p> Signup and view all the answers

Businesses that cater to seniors will likely see a decline in customer loyalty.

<p>False (B)</p> Signup and view all the answers

What is one strategy mentioned for attracting senior customers?

<p>Providing excellent customer service.</p> Signup and view all the answers

What is one benefit of offering an age-friendly customer experience?

<p>Improved company reputation (D)</p> Signup and view all the answers

Offering age-friendly services is only beneficial for older customers.

<p>False (B)</p> Signup and view all the answers

Name two values reflected by providing an age-friendly customer experience.

<p>Integrity and honesty</p> Signup and view all the answers

Customers on the luxury Mediterranean cruise range in age from their mid-____'s to their ____'s.

<p>50, 90</p> Signup and view all the answers

Match the customers with their descriptions:

<p>Renu = A lively traveler in her 60's Martin = A retired teacher in his 70's Pearl = A grandmother in her 80's Albert = An adventurer in his 90's</p> Signup and view all the answers

Which of the following is NOT a reason to offer an age-friendly customer experience?

<p>It cuts costs by minimizing service (A)</p> Signup and view all the answers

The introduction mentions customers preparing for a business conference.

<p>False (B)</p> Signup and view all the answers

What is the main purpose of the customers meeting on the cruise?

<p>To socialize and build friendships</p> Signup and view all the answers

Flashcards

Optimizing everyday places

Making living, working, and playing spaces more comfortable, functional, and efficient, considering physical and social aspects.

Customer needs exploration

Understanding customer experiences when accessing products/services, focusing on safety, ease, effectiveness, and enjoyment.

Age-related changes

Common physical and mental changes associated with aging that businesses should consider when interacting with customers.

Business opportunity

The chance to enhance services based on consideration of aging changes and the needs of older customers.

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Reflect on aging

Critically analyze personal beliefs and ideas about aging and consider its impact on the business and services offered to older customers.

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Business Relationship

The interaction between a business and its customers, acknowledging that both are equally essential to successful operation.

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Flexible payment options

Customer options for different methods of paying for product or service.

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Customer Experience

The overall impression customers receive from interacting with a product or service.

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Age-Friendly Business

A business that considers the needs and preferences of maturing and older adults, creating a welcoming, accessible, and responsive environment for all ages and abilities.

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Age-Friendly Service Provider

Someone who provides services with a focus on the needs and preferences of maturing and older adults.

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Reputation Enhancement

Improving your public image, showing you care about the well-being and dignity of older adults in your community.

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50+ Influencers

Individuals over 50 who have influence within their communities and social groups.

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Social Responsibility

Actions reflecting concern for the well-being and dignity of others, especially older adults.

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Customer Needs

Understanding requirements and preferences of customers in specific demographics, including the 50+ group.

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Personal Shifts

Changes in personal attitudes and perspectives resulting from the course on becoming an Age-Friendly business.

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Aging Attitude

Our beliefs and feelings about aging, which can impact how we interact with older people.

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Ageism

A negative view of older people, often based on false beliefs.

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Perspective

The way we view or understand something.

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Boomer Generation

People born between 1946 and 1964, who experienced significant societal changes.

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Societal Shifts

Major changes in society. Examples include civil rights, technology.

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Interaction with Seniors

Our relationships and communication with older people.

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Personal Beliefs

Our own values and ideas.

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Negative view of aging

A mindset where aging is seen as something to be avoided or disliked.

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Negative stereotypes

Preconceived negative ideas about age groups.

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Older adults' contributions

Older adults provide important value through paid work, volunteering, and caregiving.

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Age-related positive developments

Positive aspects or strengths that come with aging.

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Teenagers & older people

Groups most affected by ageism which hurts society.

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Marginalization

Treatment of a group as less important or significant.

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Impact of ageism

Negative effect on individuals, communities, and society. (e.g., seniors, younger generations).

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Aging as a celebration

Viewing aging as a positive life transition, recognizing expertise and wisdom.

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Age-related creativity

Creativity doesn't diminish with age; it can increase and diversify.

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Senior customer loyalty

Seniors are loyal customers, more likely to endorse positive experiences.

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Word-of-mouth referrals

Positive experiences shared amongst family and friends, growing customer base.

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Personalized communication

Targeted communication (e.g., phone calls, emails) that's respectful.

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Value & Service

Good customer service and fair pricing are important to seniors.

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Tailored promotions

Promotions designed specifically to resonate with senior preferences.

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Value Alignment

When a business's actions match its stated values, such as promoting a respectful customer experience for all ages, which aligns with values of integrity and social responsibility.

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Age-Friendly Experience

A customer experience that takes into account the specific needs and preferences of older adults, creating a comfortable and respectful interaction for all ages.

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Reputation & Trustworthiness

A company's reputation is enhanced by its commitment to ethical practices and social responsibility, which builds trust with customers and the community.

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Customer Service & Satisfaction

Making customers feel comfortable and respected, regardless of age, improves customer satisfaction and fosters a positive relationship with the business.

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Comfortable, Safe & Respectful Experience

The foundation of a good customer experience is ensuring customers feel safe, comfortable, and respected, regardless of age or ability.

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Age Wave Learning Vignette

A fictional scenario depicting how older adults experience various business situations, allowing businesses to understand their needs and preferences.

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Influencers Over 50

Individuals over 50 who have influence within their communities and social groups, representing a powerful and growing demographic.

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Study Notes

Introduction to Foundation Course

  • An age-friendly business caters to the needs and preferences of maturing and older adults.
  • It creates a welcoming, accessible, and responsive environment.
  • This course focuses on becoming an age-friendly service provider.

Course Content Outline

  • Welcome

  • Optimize Everyday Places

  • Exploring Your Customers Needs

  • Your Opportunity

  • Consider Your Thoughts On Aging

  • Consider Your 'Aging Attitude'

  • What Lens Do You Look Through?

  • Ageism

  • If Instead...

  • 50+ Influencers

  • Corporate Value Alignment

  • Age Wave Learning Vignette INTRODUCTION

  • End of Introduction

Welcome and Key Benefit

  • A key benefit of becoming an age-friendly business is enhancing reputation and social responsibility.
  • This shows care for the well-being and dignity of older adults in the community.

Optimizing Everyday Places

  • The World Health Organization emphasizes improving the quality of life experience in communities.
  • Optimization involves improving buildings and services, connecting people, making them feel valued and respected.
  • This approach ultimately benefits the community and the business itself.

Exploring Customer Needs

  • Understanding how customers access products and services is vital for creating a positive experience.
  • This includes accommodations for age-related changes.

Your Opportunity

  • The course highlights the importance of reflecting on personal beliefs and ideas about aging.
  • It focuses on understanding age-related changes and meeting the needs of an aging population.

Considering Thoughts on Aging

  • The business relationship involves both customers and the business, each equally important.
  • Reflection on the first five words that come to mind when thinking about aging is encouraged.

Considering Aging Attitudes

  • Society often views aging as something to be avoided.
  • The course encourages a shift in perspective to value the expertise, wisdom, and positive aspects of aging.

What Lens Do You Look Through

  • Personal values and beliefs about aging affect how one views customer interactions.
  • Understanding how individual perspectives impact service provision is crucial.

Ageism

  • Ageism is a negative view of aging and often harmful.
  • It's important to recognize that older adults contribute significantly to the workforce and society.
  • The course encourages a positive perspective on aging.
  • Older adults may need support but often are giving it.

50+ Influencers

  • This expanding group of people has a significant influence on business.
  • Understanding their needs is important for business success.

Corporate Value Alignment

  • Offering age-appropriate and respectful customer service demonstrates ethical practices.
  • It improves company reputation and trustworthiness.

Age Wave Learning Vignette Introduction

  • The course introduces customer examples to demonstrate age-related changes and needs.

End of Introduction

  • Important customer service qualities include comfort, safety, and respect for all parties.

Additional Important Points

  • To gain the most from the course, note-taking is encouraged.
  • Students are prompted to capture thoughts, feelings, and insights.
  • Creating a record of new ideas is suggested for future application in business.

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