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Questions and Answers
The __________ barked
dog
The __________ meowed
cat
EVALUATION AWARENESS This is the ma__________ and advertising p__________ phase
rketing, hase
The _________ proposition h________ reached the customers
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The customer evaluates, read about o r uses the product or av_________ of the service
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It o_________ the customers to call when they have a p__________ or make queries about the product
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In a dropshipping business, the owner has no ownership of the product or hold any inventory but has an E-store. He has many different suppliers/ wholesalers to sell their product on the website. This business model is known as ______.
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AFFILIATE MARKETING is a commission-based model where companies make profit by promoting a partner's product and convincing its followers and users to buy the same. In return, the affiliate gains a commission for every sales opportunity it referred to their vendor companies. What is this business model called? ______ MARKETING.
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Often called multi-level marketing, this model works on direct marketing and direct selling philosophy. There are no retail shops here, but the offerings are sold to the target market directly by the participants. What is this business model known as? ______ MARKETING.
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This is a model that solicits intellectual information of users on what value-added concepts can be inputted in the product and or service offering. Here there is an open call for contributions to help solve the problem. What is this business model called? ______.
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This is a digital ledger that is irreversible and decentralized. No one owns and monitors this digital database, but anyone can contribute to it. What is this digital ledger called? ______.
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In the LOW TOUCH RAZOR AND BLADE model, there is minimum human assistance or intervention in selling a product or service. There is no need to keep a big salesforce. What is this business model known as? ______.
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CUSTOMER GAINS includes all the _____ and needs of customer
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TYPES OF CUSTOMER GAINS: REQUIRED GAINS, EXPECTED GAINS, DESIRED GAINS, and _____ GAINS
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CUSTOMER PAINS are situations which either avoid the customer from getting a job done or negative experiences, emotions, and risk that the customer experiences before, during or after the job. These include PRODUCTIVITY PAINS, SUPPORT PAINS, FINANCIAL PAINS, and _____ PAINS
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DESIRED GAINS are the customer’s preference when it comes to product and/or service. These gains are the potential benefits of the product and/or service for which the customer is unaware until these are introduced to him. They go beyond the basic ones, but even these are not present in the product and/or service, said offering can still provide its basic purpose. They are different from _____ GAINS
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Customer jobs describe the functional, social, and emotional tasks customers are trying to do, challenges they are attempting to resolve, and needs they desire to satisfy in their personal and professional lives. They relate to _____ GAINS
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REQUIRED GAINS are very basic expectations by the customer when buying a product or being provided by a service. They are different from _____ GAINS
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Social jobs consist of the manners a customer desires to reflect his image in a social environment. Some examples include fitting in with a group of friends or praising a coemployee in his sales presentation. These are the regular and particular jobs that a customer is balance trying to do and is working towards. They are known as ______ jobs.
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After really understanding the customers, including their gains, pains, and jobs, then it is time to reflect on the gain creators, pain relievers, and the products and/or services to offer them. The products and/or services which create gain and relieve pain and are built around the value proposition are known as ______ and _________.
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Gain creators explicitly outline how the products and services may create customer gains and offer customer added value. An entrepreneur may form benefits that a customer supposes, desires, or may come as a surprise. These are known as ________ creators.
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Pain relievers explicitly outline how the products and/or services lighten, avoid, or solve the particular customer pains. These are known as _____ ________.
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The Lean Canvas: A Business Canvas is a developed version of the business model generation. It helps in defining the core aspects of a business such as the value proposition, customer segments, revenue streams, etc. It is a strategic management tool that offers a one-page business plan for ________ validation and ________ testing.
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Often customers also purchase value, hence doing a supporting task. Buyer of value, Co-creator of value, Transferor of value are all examples of _______ jobs.
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Types of Customer Segments Mass This is basically an unsegmented market in which products with mass appeal products such as aspirin, orange juice, soft drinks, paperback romances, and the like are offered to every ______. Niche This market speaks of a ______ segment with very distinct characteristics and extremely specific needs. This segment necessitates a highly customized product, custom made to fit their needs. Types of Customer Segments Segmented Multi-sided platforms There are businesses that This type of ______ select to offer products segment is used when and/or services to ______ segments are Customer segments that reliant with each other, Diversified have very small which makes it a necessity differences in their need Some companies often to serve both select differentiated requirements. sides of the balance. ______ segments Basically these ______ segments have very diverse needs and wants. CHANNELS Channels are the touch points through which a company communicates with its target ______s. Hence, they play a big role in defining the ______ experience and providing value. An entrepreneur should understand which channel is appropriate to reach his target consumers. FIVE PHASES PURCHASE This phase is the actual sales process. Here the ______s bu y their chosen product and/ or service.
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Types of Customer Segments Mass This is basically an unsegmented market in which products with mass appeal products such as aspirin, orange juice, soft drinks, paperback romances, and the like are offered to every customer. Niche This market speaks of a customer segment with very distinct characteristics and extremely specific needs. This segment necessitates a highly customized product, custom made to fit their needs. Types of Customer Segments Segmented Multi-sided platforms There are businesses that This type of customer select to offer products segment is used when and/or services to customer ______ are Customer ______ that reliant with each other, Diversified have very small which makes it a necessity differences in their need Some companies often to serve both select differentiated requirements. sides of the balance. customer ______ Basically these customer ______ have very diverse needs and wants. CHANNELS Channels are the touch points through which a company communicates with its target customers. Hence, they play a big role in defining the customer experience and providing value. An entrepreneur should understand which channel is appropriate to reach his target consumers. FIVE PHASES PURCHASE This phase is the actual sales process. Here the customers bu y their chosen product and/ or service.
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Types of Customer Segments Mass This is basically an unsegmented market in which products with mass appeal products such as aspirin, orange juice, soft drinks, paperback romances, and the like are offered to every customer. Niche This market speaks of a customer segment with very distinct characteristics and extremely specific needs. This segment necessitates a highly customized product, custom made to fit their needs. Types of Customer Segments Segmented Multi-sided platforms There are businesses that This type of customer select to offer products segment is used when and/or services to customer segments are Customer segments that ______ with each other, Diversified have very small which makes it a necessity differences in their need Some companies often to serve both select differentiated requirements. sides of the balance. customer segments Basically these customer segments have very diverse needs and wants. CHANNELS Channels are the touch points through which a company communicates with its target customers. Hence, they play a big role in defining the customer experience and providing value. An entrepreneur should understand which channel is appropriate to reach his target consumers. FIVE PHASES PURCHASE This phase is the actual sales process. Here the customers bu y their chosen product and/ or service.
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Types of Customer Segments Mass This is basically an unsegmented market in which products with mass appeal products such as aspirin, orange juice, soft drinks, paperback romances, and the like are offered to every customer. Niche This market speaks of a customer segment with very distinct characteristics and extremely specific needs. This segment necessitates a highly customized product, custom made to fit their needs. Types of Customer Segments Segmented Multi-sided platforms There are businesses that This type of customer select to offer products segment is used when and/or services to customer segments are Customer segments that reliant with each other, Diversified have very small which makes it a necessity differences in their need Some companies often to serve both select ______ requirements. sides of the balance. customer segments Basically these customer segments have very diverse needs and wants. CHANNELS Channels are the touch points through which a company communicates with its target customers. Hence, they play a big role in defining the customer experience and providing value. An entrepreneur should understand which channel is appropriate to reach his target consumers. FIVE PHASES PURCHASE This phase is the actual sales process. Here the customers bu y their chosen product and/ or service.
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Types of Customer Segments Mass This is basically an unsegmented market in which products with mass appeal products such as aspirin, orange juice, soft drinks, paperback romances, and the like are offered to every customer. Niche This market speaks of a customer segment with very distinct characteristics and extremely specific needs. This segment necessitates a highly customized product, custom made to fit their needs. Types of Customer Segments Segmented Multi-sided platforms There are businesses that This type of customer select to offer products segment is used when and/or services to customer segments are Customer segments that reliant with each other, Diversified have very small which makes it a necessity differences in their need Some companies often to serve both select differentiated requirements. sides of the ______. customer segments Basically these customer segments have very diverse needs and wants. CHANNELS Channels are the touch points through which a company communicates with its target customers. Hence, they play a big role in defining the customer experience and providing value. An entrepreneur should understand which channel is appropriate to reach his target consumers. FIVE PHASES PURCHASE This phase is the actual sales process. Here the customers bu y their chosen product and/ or service.
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Types of Customer Segments Mass This is basically an unsegmented market in which products with mass appeal products such as aspirin, orange juice, soft drinks, paperback romances, and the like are offered to every customer. Niche This market speaks of a customer segment with very distinct characteristics and extremely specific needs. This segment necessitates a highly customized product, custom made to fit their needs. Types of Customer Segments Segmented Multi-sided platforms There are businesses that This type of customer select to offer products segment is used when and/or services to customer segments are Customer segments that reliant with each other, Diversified have very small which makes it a necessity differences in their need Some companies often to serve both select differentiated requirements. sides of the balance. customer segments Basically these customer segments have very diverse needs and wants. CHANNELS Channels are the touch points through which a company communicates with its target customers. Hence, they play a big role in defining the customer experience and providing value. An entrepreneur should understand which channel is appropriate to reach his target consumers. FIVE PHASES PURCHASE This phase is the actual sales process. Here the customers bu y their chosen product and/ or service.
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