AEG-Geschichte und Verkauf an Electrolux Quiz

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Questions and Answers

Was für Produkte werden unter der Marke AEG verkauft?

  • Bürobedarf und Elektronik
  • Hausgeräte wie Backöfen, Kühlschränke und Staubsauger (correct)
  • Lebensmittel und Getränke
  • Kleidung und Accessoires

Wo werden Hausgeräte für die Marke AEG produziert?

  • In Berlin
  • In Rothenburg ob der Tauber (correct)
  • In Nürnberg
  • In Frankfurt

Welche Marke hat eine Lizenz für LED-Leuchtmittel von Elektrolux erhalten?

  • Clatronic
  • Elec Tech International (correct)
  • ETV Elektrotechnische Vertriebsgesellschaft mbH
  • AEG

Was geschah mit der Marke AEG nach der Löschung der Firma im Jahr 1996?

<p>Die Marke wurde an Electrolux und andere Unternehmen lizenziert (A)</p> Signup and view all the answers

Wer nutzt die Marke AEG unter der Lizenz von Electrolux für Haustechnik-Geräte?

<p>Stiebel Eltron (B)</p> Signup and view all the answers

Wann reduzierte Electrolux die Präsenz des eigenen Markennamens auf die Bildmarke vor dem AEG-Logoschriftzug?

<p>2010 (B)</p> Signup and view all the answers

Which company was the leader in retail sales of licensed merchandise in 2017?

<p>Disney Consumer Products (A)</p> Signup and view all the answers

When did Dooly the Little Dinosaur first appear in Bomulsum magazine?

<p>1983 (C)</p> Signup and view all the answers

What was the global licensed merchandise sales in 2016 according to LIMA?

<p>$272.2 billion (D)</p> Signup and view all the answers

Which of the following is a correct definition of licensing?

<p>The process of creating and managing contracts between a brand owner and a company or individual who wants to use the brand (B)</p> Signup and view all the answers

Which of the following is an example of an intangible asset that can be licensed?

<p>A song (A)</p> Signup and view all the answers

What is a licensing agreement?

<p>An agreement between a brand owner and a company who wants to use the brand (B)</p> Signup and view all the answers

What is the main benefit for a licensee in licensing a well-known brand name?

<p>They gain access to the marketing power of the brand (D)</p> Signup and view all the answers

What is the process for licensed products to be approved for sale?

<p>Licensees develop concepts and prototypes, then licensor approves for sale (C)</p> Signup and view all the answers

What is the definition of royalties in the context of licensing?

<p>The money paid to a licensor by the licensee for the right to use the licensed property (B)</p> Signup and view all the answers

What is the reason for the rise of brand licensing?

<p>To earn money by renting out established brand names to manufacturers (B)</p> Signup and view all the answers

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