AEG-Geschichte und Verkauf an Electrolux Quiz
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Questions and Answers

Was für Produkte werden unter der Marke AEG verkauft?

  • Bürobedarf und Elektronik
  • Hausgeräte wie Backöfen, Kühlschränke und Staubsauger (correct)
  • Lebensmittel und Getränke
  • Kleidung und Accessoires

    • Wo werden Hausgeräte für die Marke AEG produziert?

  • In Berlin
  • In Rothenburg ob der Tauber (correct)
  • In Nürnberg
  • In Frankfurt

    • Welche Marke hat eine Lizenz für LED-Leuchtmittel von Elektrolux erhalten?

  • Clatronic
  • Elec Tech International (correct)
  • ETV Elektrotechnische Vertriebsgesellschaft mbH
  • AEG

    • Was geschah mit der Marke AEG nach der Löschung der Firma im Jahr 1996?

    <p>Die Marke wurde an Electrolux und andere Unternehmen lizenziert</p> Signup and view all the answers

    Wer nutzt die Marke AEG unter der Lizenz von Electrolux für Haustechnik-Geräte?

    <p>Stiebel Eltron</p> Signup and view all the answers

    Wann reduzierte Electrolux die Präsenz des eigenen Markennamens auf die Bildmarke vor dem AEG-Logoschriftzug?

    <p>2010</p> Signup and view all the answers

    Which company was the leader in retail sales of licensed merchandise in 2017?

    <p>Disney Consumer Products</p> Signup and view all the answers

    When did Dooly the Little Dinosaur first appear in Bomulsum magazine?

    <p>1983</p> Signup and view all the answers

    What was the global licensed merchandise sales in 2016 according to LIMA?

    <p>$272.2 billion</p> Signup and view all the answers

    Which of the following is a correct definition of licensing?

    <p>The process of creating and managing contracts between a brand owner and a company or individual who wants to use the brand</p> Signup and view all the answers

    Which of the following is an example of an intangible asset that can be licensed?

    <p>A song</p> Signup and view all the answers

    What is a licensing agreement?

    <p>An agreement between a brand owner and a company who wants to use the brand</p> Signup and view all the answers

    What is the main benefit for a licensee in licensing a well-known brand name?

    <p>They gain access to the marketing power of the brand</p> Signup and view all the answers

    What is the process for licensed products to be approved for sale?

    <p>Licensees develop concepts and prototypes, then licensor approves for sale</p> Signup and view all the answers

    What is the definition of royalties in the context of licensing?

    <p>The money paid to a licensor by the licensee for the right to use the licensed property</p> Signup and view all the answers

    What is the reason for the rise of brand licensing?

    <p>To earn money by renting out established brand names to manufacturers</p> Signup and view all the answers

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