Advertising Media Selection Quiz

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Questions and Answers

What factors do media planners consider to evaluate media efficiency?

The variety of colors used in the media, the length of the advertising message, and the number of radio stations available
The size of the media company, the number of billboards available, and the cost per second of TV advertising
The popularity of the media, the number of social media followers, and the cost per click
The required coverage and number of exposures in a target audience, the relative cost of the media advertising, and the media environment (correct)

What is a key requirement for the selection of advertising media for a campaign?

A deep and rich understanding of the media options available (correct)
A large number of media options to choose from
A focus on traditional media only
A high budget for advertising

What is a characteristic of the media industry mentioned in the text?

The media industry is dynamic with new advertising media options constantly emerging (correct)
The media industry has remained unchanged for decades
The media industry has limited advertising media options
The media industry does not consider digital and social media as influential

How is television advertising described in terms of reaching the audience?

<p>Television advertising offers the benefit of reaching large numbers in a single exposure (B)</p> Signup and view all the answers

How are digital and social media described in the text?

<p>Digital and social media are changing the way that consumers use media and are also influencing how consumers acquire product information (A)</p> Signup and view all the answers

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