Advertising Media Selection Quiz

The variety of colors used in the media, the length of the advertising message, and the number of radio stations available

The size of the media company, the number of billboards available, and the cost per second of TV advertising

The popularity of the media, the number of social media followers, and the cost per click

The required coverage and number of exposures in a target audience, the relative cost of the media advertising, and the media environment (correct)

A deep and rich understanding of the media options available (correct)

A large number of media options to choose from

A focus on traditional media only

A high budget for advertising

The media industry is dynamic with new advertising media options constantly emerging (correct)

The media industry has remained unchanged for decades

The media industry has limited advertising media options

The media industry does not consider digital and social media as influential

<p>Television advertising offers the benefit of reaching large numbers in a single exposure (B)</p> Signup and view all the answers

<p>Digital and social media are changing the way that consumers use media and are also influencing how consumers acquire product information (A)</p> Signup and view all the answers