Podcast
Questions and Answers
Effective advertising categories - Goals of ______
Effective advertising categories - Goals of ______
advertising
What is the purpose - Analysis & ______
What is the purpose - Analysis & ______
communication
Creating an effective ______ - Three steps
Creating an effective ______ - Three steps
message
Research & find unique selling proposition (USP) - big idea or ______
Research & find unique selling proposition (USP) - big idea or ______
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Select method of appeal (B/E/R/S) - Create message around USP / big ______
Select method of appeal (B/E/R/S) - Create message around USP / big ______
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How do you find the Big Idea - (Considered and internal micro analysis framework, will discuss others in future lessons for case studies) - ______ analysis
How do you find the Big Idea - (Considered and internal micro analysis framework, will discuss others in future lessons for case studies) - ______ analysis
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What are the four goals of advertising?
What are the four goals of advertising?
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What are the three steps involved in creating an effective message?
What are the three steps involved in creating an effective message?
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What does UPS stand for in the context of advertising?
What does UPS stand for in the context of advertising?
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What is the intent that must be known before communicating an advertisement?
What is the intent that must be known before communicating an advertisement?
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What does the SWOT analysis stand for in the context of advertising?
What does the SWOT analysis stand for in the context of advertising?
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What are the four categories of effective advertising?
What are the four categories of effective advertising?
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