Podcast
Questions and Answers
Effective advertising categories - Goals of ______
Effective advertising categories - Goals of ______
advertising
What is the purpose - Analysis & ______
What is the purpose - Analysis & ______
communication
Creating an effective ______ - Three steps
Creating an effective ______ - Three steps
message
Research & find unique selling proposition (USP) - big idea or ______
Research & find unique selling proposition (USP) - big idea or ______
Select method of appeal (B/E/R/S) - Create message around USP / big ______
Select method of appeal (B/E/R/S) - Create message around USP / big ______
How do you find the Big Idea - (Considered and internal micro analysis framework, will discuss others in future lessons for case studies) - ______ analysis
How do you find the Big Idea - (Considered and internal micro analysis framework, will discuss others in future lessons for case studies) - ______ analysis
What are the four goals of advertising?
What are the four goals of advertising?
What are the three steps involved in creating an effective message?
What are the three steps involved in creating an effective message?
What does UPS stand for in the context of advertising?
What does UPS stand for in the context of advertising?
What is the intent that must be known before communicating an advertisement?
What is the intent that must be known before communicating an advertisement?
What does the SWOT analysis stand for in the context of advertising?
What does the SWOT analysis stand for in the context of advertising?
What are the four categories of effective advertising?
What are the four categories of effective advertising?
