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Questions and Answers
An advertising campaign always shares a single idea and theme throughout its messages
An advertising campaign always shares a single idea and theme throughout its messages
True (A)
An IMC is a platform for individuals to share their personal beliefs and concepts
An IMC is a platform for individuals to share their personal beliefs and concepts
False (B)
Advertising campaigns utilize a single media channel over a particular time frame
Advertising campaigns utilize a single media channel over a particular time frame
False (B)
The campaign theme is not a central focus of the advertising campaign
The campaign theme is not a central focus of the advertising campaign
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Advertising campaigns are not built to accomplish specific objectives
Advertising campaigns are not built to accomplish specific objectives
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