Advertising, Campaign, and Advocacy Quiz

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21 Questions

What is the main objective of advertising according to the text?

To inform

Which of the following is NOT a form of advertising mentioned in the text?

Word-of-mouth marketing

In the context of advertising, what does advocacy refer to according to the text?

Actively supporting a cause

Which technique in advertising involves the use of words like 'always', 'never', and 'without question'?

Assertion

Which advertising technique makes the audience feel like everyone is doing it?

Association

In advertising, which part of speech are words like 'may', 'might', 'will', and 'can' examples of?

Modal verbs

Which technique in advertising is associated with using personal pronouns like 'you', 'we', and indicative words like 'together'?

Involving the reader

What type of words in advertising have the influence to change how readers feel?

Adjectives and adverbs

Which aspect of advertising involves repeating words, phrases, or ideas?

Repetition

What does the bandwagon technique in advertising make the audience think?

'I should do this too'

Which type of questions are not supposed to be answered in advertising?

'When will you try our product?'

What role do experts play in advertising?

They provide expert advice

In advertising, what do words like 'our', 'us', and 'we' represent?

Involving the reader

Which transition words or phrases are commonly associated with the 'PROBLEM and SOLUTION' sequence in expository text?

Since, consequently, therefore

What type of writing is characterized by providing information about a topic and using clear transitions to glue the information together?

Expository writing

In expository writing, what type of words or phrases are commonly used to indicate similarities and differences?

But, on the other hand, similar to

What is the main purpose of the 'CAUSE and EFFECT' sequence in expository text?

To explain why something happens and what happens as a result

Which type of writing involves identifying an issue and then finding a solution?

Expository writing

What part of expository writing provides details or facts about a topic?

Description

What type of words or phrases are commonly used in expository writing to indicate a sequence of ordered steps?

'First', 'second', 'third'

Which aspect of expository writing involves highlighting the true essence of the main idea?

Thesis statement

Test your knowledge on advertising, campaigns, and advocacy with this quiz. Explore the concepts of advertising objectives, planned campaigns, and advocacy activities.

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