Advertising, Campaign, and Advocacy Quiz

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Questions and Answers

What is the main objective of advertising according to the text?

  • To manipulate
  • To entertain
  • To inform (correct)
  • To confuse

Which of the following is NOT a form of advertising mentioned in the text?

  • Social media influencers
  • Product endorsements by celebrities
  • Internet ads
  • Word-of-mouth marketing (correct)

In the context of advertising, what does advocacy refer to according to the text?

  • Actively supporting a cause (correct)
  • Ignoring social and political issues
  • Taking a neutral stance on a cause
  • Being paid to promote a cause

Which technique in advertising involves the use of words like 'always', 'never', and 'without question'?

<p>Assertion (A)</p> Signup and view all the answers

Which advertising technique makes the audience feel like everyone is doing it?

<p>Association (B)</p> Signup and view all the answers

In advertising, which part of speech are words like 'may', 'might', 'will', and 'can' examples of?

<p>Modal verbs (B)</p> Signup and view all the answers

Which technique in advertising is associated with using personal pronouns like 'you', 'we', and indicative words like 'together'?

<p>Involving the reader (C)</p> Signup and view all the answers

What type of words in advertising have the influence to change how readers feel?

<p>Adjectives and adverbs (A)</p> Signup and view all the answers

Which aspect of advertising involves repeating words, phrases, or ideas?

<p>Repetition (C)</p> Signup and view all the answers

What does the bandwagon technique in advertising make the audience think?

<p>'I should do this too' (D)</p> Signup and view all the answers

Which type of questions are not supposed to be answered in advertising?

<p>'When will you try our product?' (C)</p> Signup and view all the answers

What role do experts play in advertising?

<p>They provide expert advice (A)</p> Signup and view all the answers

In advertising, what do words like 'our', 'us', and 'we' represent?

<p>Involving the reader (B)</p> Signup and view all the answers

Which transition words or phrases are commonly associated with the 'PROBLEM and SOLUTION' sequence in expository text?

<p>Since, consequently, therefore (A)</p> Signup and view all the answers

What type of writing is characterized by providing information about a topic and using clear transitions to glue the information together?

<p>Expository writing (B)</p> Signup and view all the answers

In expository writing, what type of words or phrases are commonly used to indicate similarities and differences?

<p>But, on the other hand, similar to (A)</p> Signup and view all the answers

What is the main purpose of the 'CAUSE and EFFECT' sequence in expository text?

<p>To explain why something happens and what happens as a result (A)</p> Signup and view all the answers

Which type of writing involves identifying an issue and then finding a solution?

<p>Expository writing (C)</p> Signup and view all the answers

What part of expository writing provides details or facts about a topic?

<p>Description (D)</p> Signup and view all the answers

What type of words or phrases are commonly used in expository writing to indicate a sequence of ordered steps?

<p>'First', 'second', 'third' (C)</p> Signup and view all the answers

Which aspect of expository writing involves highlighting the true essence of the main idea?

<p>Thesis statement (B)</p> Signup and view all the answers

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