Advertising, Campaign, and Advocacy Quiz
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Questions and Answers

What is the main objective of advertising according to the text?

  • To manipulate
  • To entertain
  • To inform (correct)
  • To confuse
  • Which of the following is NOT a form of advertising mentioned in the text?

  • Social media influencers
  • Product endorsements by celebrities
  • Internet ads
  • Word-of-mouth marketing (correct)
  • In the context of advertising, what does advocacy refer to according to the text?

  • Actively supporting a cause (correct)
  • Ignoring social and political issues
  • Taking a neutral stance on a cause
  • Being paid to promote a cause
  • Which technique in advertising involves the use of words like 'always', 'never', and 'without question'?

    <p>Assertion</p> Signup and view all the answers

    Which advertising technique makes the audience feel like everyone is doing it?

    <p>Association</p> Signup and view all the answers

    In advertising, which part of speech are words like 'may', 'might', 'will', and 'can' examples of?

    <p>Modal verbs</p> Signup and view all the answers

    Which technique in advertising is associated with using personal pronouns like 'you', 'we', and indicative words like 'together'?

    <p>Involving the reader</p> Signup and view all the answers

    What type of words in advertising have the influence to change how readers feel?

    <p>Adjectives and adverbs</p> Signup and view all the answers

    Which aspect of advertising involves repeating words, phrases, or ideas?

    <p>Repetition</p> Signup and view all the answers

    What does the bandwagon technique in advertising make the audience think?

    <p>'I should do this too'</p> Signup and view all the answers

    Which type of questions are not supposed to be answered in advertising?

    <p>'When will you try our product?'</p> Signup and view all the answers

    What role do experts play in advertising?

    <p>They provide expert advice</p> Signup and view all the answers

    In advertising, what do words like 'our', 'us', and 'we' represent?

    <p>Involving the reader</p> Signup and view all the answers

    Which transition words or phrases are commonly associated with the 'PROBLEM and SOLUTION' sequence in expository text?

    <p>Since, consequently, therefore</p> Signup and view all the answers

    What type of writing is characterized by providing information about a topic and using clear transitions to glue the information together?

    <p>Expository writing</p> Signup and view all the answers

    In expository writing, what type of words or phrases are commonly used to indicate similarities and differences?

    <p>But, on the other hand, similar to</p> Signup and view all the answers

    What is the main purpose of the 'CAUSE and EFFECT' sequence in expository text?

    <p>To explain why something happens and what happens as a result</p> Signup and view all the answers

    Which type of writing involves identifying an issue and then finding a solution?

    <p>Expository writing</p> Signup and view all the answers

    What part of expository writing provides details or facts about a topic?

    <p>Description</p> Signup and view all the answers

    What type of words or phrases are commonly used in expository writing to indicate a sequence of ordered steps?

    <p>'First', 'second', 'third'</p> Signup and view all the answers

    Which aspect of expository writing involves highlighting the true essence of the main idea?

    <p>Thesis statement</p> Signup and view all the answers

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