Adventure Tourism Marketing Strategies

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Questions and Answers

What is emphasized as important in marketing strategies for tourism?

Broad demographic targeting

Customized marketing strategies (correct)

Generalized marketing messages

Static advertising methods

What types of research design was employed in the study?

Case study analysis

Quantitative research design (correct)

Qualitative research design

Mixed methods research design

Which factor was highlighted as crucial for effective destination marketing?

Social media presence

Traditional advertising

Seasonal campaigns

Personalized approach (correct)

What method was used to gather data in the study on adventure tourism?

Structured surveys Signup and view all the answers

Which aspect of technology was highlighted for improving marketing success?

Advanced data analytics Signup and view all the answers

How many different adventure tourism activities were considered in the study?

Ten Signup and view all the answers

What is the main focus of this study related to adventure tourism?

Factors influencing tourist motivation Signup and view all the answers

Why was quantitative research chosen for this study?

It allows for numerical pattern identification Signup and view all the answers

What are intrinsic 'push' factors in the context of travel motivation?

Internal psychological needs or desires Signup and view all the answers

Which of the following is an example of an extrinsic 'pull' factor?

Cultural experiences at a destination Signup and view all the answers

According to the Travel Career Ladder (TCL) Model, what drives the evolution of tourist motivations?

Accrued travel experience over time Signup and view all the answers

What initial motivations might tourists have according to the TCL model?

Safety and relaxation Signup and view all the answers

How do push and pull factors interact in motivating travel?

Push factors initiate travel desires, influencing destination choices based on pull factors. Signup and view all the answers

What higher-order needs might adventure tourists eventually seek, according to the TCL model?

Self-esteem and personal growth Signup and view all the answers

What is the primary focus of the dual set of factors in travel motivation theory?

Internal psychological needs and external destination attributes Signup and view all the answers

What aspect characterizes adventure tourists' motivations according to the text?

Desire for excitement, novelty, and self-challenge Signup and view all the answers

What primary psychological advantages are associated with adventure tourism?

Boosted self-confidence Signup and view all the answers

What factor was found to influence the initial buying intentions in adventure tourism?

Demographic variables Signup and view all the answers

How does buying intention relate to future repurchase in adventure tourism?

It acts as an intermediary between personal values and intention to return Signup and view all the answers

Which aspect of souvenirs significantly influenced buying intentions according to Meitiana et al. (2019)?

Attitudes toward authenticity and aesthetics Signup and view all the answers

What primary benefit does incorporating psychological aspects into adventure tourism provide?

Enhanced visitor satisfaction Signup and view all the answers

What do adventure tourism operators gain by understanding customer motivations?

Enhanced strategies for meeting diverse motivations Signup and view all the answers

What role does risk-taking play in adventure tourism experiences?

It incorporates excitement and challenge that enhances mental health Signup and view all the answers

What outcome can adventure tourism increase in terms of visitor behavior?

Increase in repeat visits for adventures Signup and view all the answers

What is the primary purpose of 'push' factors in tourism?

To evoke internal motivations for travel Signup and view all the answers

Which of the following is NOT identified as a 'push' factor in nature-based tourism?

Transportation availability Signup and view all the answers

What is considered a 'pull' factor in the context of tourism?

Access to leisure infrastructure Signup and view all the answers

According to the model introduced by Dann, which of the following best represents a 'push' factor?

Social connections and adventure-seeking Signup and view all the answers

The theory of push and pull motivation is primarily used to explain what aspect of tourism?

Reasons for travel and destination selection Signup and view all the answers

Which factor does NOT categorize 'push' motivations according to the content?

Accessibility of tourist sites Signup and view all the answers

What internal motivator does the push factor of 'health and fitness' describe?

Anomie Signup and view all the answers

Which are the three main categories of 'pull' factors in tourism?

Attraction, accessibility, and infrastructure Signup and view all the answers

What is the average rating for the statement 'I want to participate in adventure activities before I am old'?

4.26 Signup and view all the answers

What are some reasons people participate in adventure activities?

To kill boredom Signup and view all the answers

Which motivation received the highest average rating among respondents for adventure tourism?

To explore new destinations Signup and view all the answers

Which of the following is a key component that shapes tourists' motivations in adventure activities?

Interaction with nature Signup and view all the answers

What type of motivations primarily drive adventure tourism according to the study?

Intrinsic motivations Signup and view all the answers

What average rating was given for the motivation 'To spend time with my family or someone special'?

4.21 Signup and view all the answers

What aspect is emphasized by physical involvement in adventure tourism?

Active and authentic experiences Signup and view all the answers

What aspect of adventure tourism did respondents rate as significantly important?

Consistent quality of activities Signup and view all the answers

Why is understanding tourists' motivations important for adventure tourism operators?

To tailor offerings to match expectations Signup and view all the answers

What recent trend has been observed in adventure tourism, according to Wang and Yang (2021)?

Increased demand for unusual experiences Signup and view all the answers

Which of the following factors is NOT mentioned as influencing motivations for adventure tourism?

Sustained outdoor experience Signup and view all the answers

What did Sato et al. (2018) suggest about the connection between pull motivations and destination loyalty?

There is no direct connection between the two Signup and view all the answers

What is the average rating for 'Well-organized activities' among respondents?

4.08 Signup and view all the answers

According to the study, what should tourism operators focus on to attract diverse tourists?

Offering diverse, engaging experiences Signup and view all the answers

Which of the following highlights the appeal of escaping daily life in adventure tourism?

Immersive fantasy Signup and view all the answers

What is one of the essential outcomes for tourism operators in response to changing visitor expectations?

Constantly innovating and adapting offerings Signup and view all the answers

Study Notes

Thesis Title and Authors

Tourist Motivation and Buying Intention for Adventure Tourism Sites in Southern Leyte
Dagohoy, Angel Florence M. & Labastida, Alyssa Bridget

Year of Submission

December 2024

Degree Awarded

Bachelor of Science in Tourism Management

University

Southern Leyte University, Sogod, Southern Leyte

Student Research Committee

Adviser: Agnes E. Montañez
SRC Member: Kristin O. Espita
SRC Member: Jasmin S. Dayunan
SRC Member: Lucila Bacalla
FHTM Dean: Jasmin S. Dayunan, DM

Acknowledgement

Gratitude to Almighty God for guidance and strength
Appreciation to Southern Leyte LGUs for approval and support in data collection
Thanks to families for support
Thank you to friends for support and encouragement
Gratitude to all those who contributed to the study

Abstract

Examines factors influencing tourist motivation and buying intention for adventure tourism sites in Southern Leyte, Philippines
Underscores intrinsic motivations (e.g., exploration, novelty, self-discovery) and social factors in attracting adventure tourists
Buying intentions are tied to emotional satisfaction, affordability, perceived value
Recommends strategies for developing diverse, affordable packages and aligning with the needs of adventure tourists
Aims to position Southern Leyte as a premier adventure tourism destination

Statement of the Problem

Demographic profile of Tourists
- Age
- Gender
- Income level
- Educational backgroud
- Citizenship
Level of Tourist Motivation
- Intrinsic motivational factors
- Factors related to Family and Friends
- Destination exploration
- Leisure and recreation
- Adventure experience
- Routine elements
Level of Buying Behavior
- Functional value
- Value for money
- Emotional value
- Social value
- Novelty value
- Satisfaction
- Intention to revisit
- Search for alternatives
- Word-of-mouth referral
Relationship between tourist motivation and buying intentions
Strategies for regional adventure tourism

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Description

This quiz explores the key components of marketing strategies for adventure tourism. You'll learn about research designs, data collection methods, and motivation factors that influence tourist behavior. Test your understanding of how these elements contribute to effective destination marketing.