Adventure Tourism Marketing Strategies
48 Questions
0 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to Lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is emphasized as important in marketing strategies for tourism?

  • Broad demographic targeting
  • Customized marketing strategies (correct)
  • Generalized marketing messages
  • Static advertising methods

What types of research design was employed in the study?

  • Case study analysis
  • Quantitative research design (correct)
  • Qualitative research design
  • Mixed methods research design

Which factor was highlighted as crucial for effective destination marketing?

  • Social media presence
  • Traditional advertising
  • Seasonal campaigns
  • Personalized approach (correct)

What method was used to gather data in the study on adventure tourism?

<p>Structured surveys (A)</p> Signup and view all the answers

Which aspect of technology was highlighted for improving marketing success?

<p>Advanced data analytics (C)</p> Signup and view all the answers

How many different adventure tourism activities were considered in the study?

<p>Ten (A)</p> Signup and view all the answers

What is the main focus of this study related to adventure tourism?

<p>Factors influencing tourist motivation (D)</p> Signup and view all the answers

Why was quantitative research chosen for this study?

<p>It allows for numerical pattern identification (A)</p> Signup and view all the answers

What are intrinsic 'push' factors in the context of travel motivation?

<p>Internal psychological needs or desires (C)</p> Signup and view all the answers

Which of the following is an example of an extrinsic 'pull' factor?

<p>Cultural experiences at a destination (A)</p> Signup and view all the answers

According to the Travel Career Ladder (TCL) Model, what drives the evolution of tourist motivations?

<p>Accrued travel experience over time (C)</p> Signup and view all the answers

What initial motivations might tourists have according to the TCL model?

<p>Safety and relaxation (B)</p> Signup and view all the answers

How do push and pull factors interact in motivating travel?

<p>Push factors initiate travel desires, influencing destination choices based on pull factors. (D)</p> Signup and view all the answers

What higher-order needs might adventure tourists eventually seek, according to the TCL model?

<p>Self-esteem and personal growth (D)</p> Signup and view all the answers

What is the primary focus of the dual set of factors in travel motivation theory?

<p>Internal psychological needs and external destination attributes (C)</p> Signup and view all the answers

What aspect characterizes adventure tourists' motivations according to the text?

<p>Desire for excitement, novelty, and self-challenge (B)</p> Signup and view all the answers

What primary psychological advantages are associated with adventure tourism?

<p>Boosted self-confidence (C)</p> Signup and view all the answers

What factor was found to influence the initial buying intentions in adventure tourism?

<p>Demographic variables (B)</p> Signup and view all the answers

How does buying intention relate to future repurchase in adventure tourism?

<p>It acts as an intermediary between personal values and intention to return (C)</p> Signup and view all the answers

Which aspect of souvenirs significantly influenced buying intentions according to Meitiana et al. (2019)?

<p>Attitudes toward authenticity and aesthetics (A)</p> Signup and view all the answers

What primary benefit does incorporating psychological aspects into adventure tourism provide?

<p>Enhanced visitor satisfaction (C)</p> Signup and view all the answers

What do adventure tourism operators gain by understanding customer motivations?

<p>Enhanced strategies for meeting diverse motivations (C)</p> Signup and view all the answers

What role does risk-taking play in adventure tourism experiences?

<p>It incorporates excitement and challenge that enhances mental health (D)</p> Signup and view all the answers

What outcome can adventure tourism increase in terms of visitor behavior?

<p>Increase in repeat visits for adventures (D)</p> Signup and view all the answers

What is the primary purpose of 'push' factors in tourism?

<p>To evoke internal motivations for travel (B)</p> Signup and view all the answers

Which of the following is NOT identified as a 'push' factor in nature-based tourism?

<p>Transportation availability (C)</p> Signup and view all the answers

What is considered a 'pull' factor in the context of tourism?

<p>Access to leisure infrastructure (D)</p> Signup and view all the answers

According to the model introduced by Dann, which of the following best represents a 'push' factor?

<p>Social connections and adventure-seeking (A)</p> Signup and view all the answers

The theory of push and pull motivation is primarily used to explain what aspect of tourism?

<p>Reasons for travel and destination selection (B)</p> Signup and view all the answers

Which factor does NOT categorize 'push' motivations according to the content?

<p>Accessibility of tourist sites (B)</p> Signup and view all the answers

What internal motivator does the push factor of 'health and fitness' describe?

<p>Anomie (A)</p> Signup and view all the answers

Which are the three main categories of 'pull' factors in tourism?

<p>Attraction, accessibility, and infrastructure (B)</p> Signup and view all the answers

What is the average rating for the statement 'I want to participate in adventure activities before I am old'?

<p>4.26 (D)</p> Signup and view all the answers

What are some reasons people participate in adventure activities?

<p>To kill boredom (B)</p> Signup and view all the answers

Which motivation received the highest average rating among respondents for adventure tourism?

<p>To explore new destinations (D)</p> Signup and view all the answers

Which of the following is a key component that shapes tourists' motivations in adventure activities?

<p>Interaction with nature (B)</p> Signup and view all the answers

What type of motivations primarily drive adventure tourism according to the study?

<p>Intrinsic motivations (D)</p> Signup and view all the answers

What average rating was given for the motivation 'To spend time with my family or someone special'?

<p>4.21 (B)</p> Signup and view all the answers

What aspect is emphasized by physical involvement in adventure tourism?

<p>Active and authentic experiences (D)</p> Signup and view all the answers

What aspect of adventure tourism did respondents rate as significantly important?

<p>Consistent quality of activities (B)</p> Signup and view all the answers

Why is understanding tourists' motivations important for adventure tourism operators?

<p>To tailor offerings to match expectations (A)</p> Signup and view all the answers

What recent trend has been observed in adventure tourism, according to Wang and Yang (2021)?

<p>Increased demand for unusual experiences (A)</p> Signup and view all the answers

Which of the following factors is NOT mentioned as influencing motivations for adventure tourism?

<p>Sustained outdoor experience (A)</p> Signup and view all the answers

What did Sato et al. (2018) suggest about the connection between pull motivations and destination loyalty?

<p>There is no direct connection between the two (A)</p> Signup and view all the answers

What is the average rating for 'Well-organized activities' among respondents?

<p>4.08 (A)</p> Signup and view all the answers

According to the study, what should tourism operators focus on to attract diverse tourists?

<p>Offering diverse, engaging experiences (A)</p> Signup and view all the answers

Which of the following highlights the appeal of escaping daily life in adventure tourism?

<p>Immersive fantasy (A)</p> Signup and view all the answers

What is one of the essential outcomes for tourism operators in response to changing visitor expectations?

<p>Constantly innovating and adapting offerings (C)</p> Signup and view all the answers

Flashcards

Adventure Activity Motivation

The reasons why people choose to participate in adventure activities.

Immersive Fantasy

The desire to escape routine life and experience something extraordinary.

Independence and Unpredictability

The need for freedom to make decisions independently and embrace unexpected experiences.

Preparation

The preparation and knowledge needed for adventure activities, ensuring a positive and safe experience.

Signup and view all the flashcards

Push Factors

These travel motivators stem from internal needs & desires like escaping routine, seeking adventure, self-discovery, and social interaction. They initiate travel desires and influence tourists' intentions, motivating them towards new experiences.

Signup and view all the flashcards

Pull Factors

These motivators come from external factors specifically tied to travel destinations, like stunning landscapes, unique activities, cultural experiences, or thrilling adventure opportunities. They influence tourists' choices based on perceived experiences & potential.

Signup and view all the flashcards

Physical Involvement and Interaction with Nature

The act of physically engaging with the surroundings and experiencing nature's sensory richness.

Signup and view all the flashcards

Adventure Tourism Growth

A growing trend in tourism driven by the desire for unique, challenging, and personally fulfilling experiences.

Signup and view all the flashcards

Push-Pull Factors

The combined influence of push and pull factors shapes a tourist's decision to travel and influences which destination they ultimately choose.

Signup and view all the flashcards

Travel Career Ladder (TCL) Model

This model proposes a hierarchical progression of tourist motivations, aligning with Maslow's hierarchy of needs. Tourists' motivations evolve with accumulated travel experiences, progressing from basic needs like safety and relaxation to higher-order needs like self-esteem and self-actualization.

Signup and view all the flashcards

Adapting to Changing Expectations

The constant need for tourism operators to adapt to evolving traveler preferences and offer innovative options to stay competitive.

Signup and view all the flashcards

Adventure Tourism within TCL Model

Adventure tourism often attracts individuals seeking excitement, novelty, and self-challenge. This model suggests that as these tourists gain experience in adventure activities, their motivations may evolve to align with higher-order needs, emphasizing personal growth and self-actualization.

Signup and view all the flashcards

Decision-Making and Destination Loyalty

The finding that tourist satisfaction might not directly influence loyalty towards a destination, even if the experience is positive.

Signup and view all the flashcards

TCL Model and Self-Fulfillment

The TCL model provides a nuanced perspective on tourist motivation, showing how travel experiences can lead to self-fulfillment and deeper connections with adventure tourism activities.

Signup and view all the flashcards

Push and Pull Model

A motivation model used to understand why individuals choose to travel, incorporating both internal and external factors that influence their decisions.

Signup and view all the flashcards

Escapism

The desire to escape from daily routines and stress, seeking a change of pace and scenery.

Signup and view all the flashcards

Nature Appreciation

Appreciation for the beauty and value of natural environments, leading individuals to seek out nature-based tourism experiences.

Signup and view all the flashcards

Education

The desire to learn and expand knowledge through tourism experiences, such as visiting historical sites or engaging in cultural activities.

Signup and view all the flashcards

Interpersonal Factors

The desire for social interaction and bonding with family and friends, often influencing the choice of travel destinations and activities.

Signup and view all the flashcards

Adventure

The desire to engage in challenging and exciting activities, such as hiking, climbing, or exploring remote areas, often a driving force in adventure travel.

Signup and view all the flashcards

Quantitative Research Design

A research approach that emphasizes gathering and analyzing numerical data to identify patterns and relationships between variables.

Signup and view all the flashcards

Research Locale

The specific geographic location where a research study is conducted.

Signup and view all the flashcards

Structured Surveys

Organized and standardized questionnaires used to collect structured data from respondents.

Signup and view all the flashcards

Quantitative Variables

Variables that can be measured and analyzed numerically. Examples include age, income, or satisfaction ratings.

Signup and view all the flashcards

Adventure Tourism Motivation

The reasons or factors driving a person's desire to participate in adventure tourism, such as seeking excitement, personal challenge, or connection with nature.

Signup and view all the flashcards

Buying Intentions

The intentions of a potential tourist to engage in specific adventure tourism activities at a particular destination.

Signup and view all the flashcards

Study Objectives

The study's goal is to understand the factors influencing adventure tourism motivations and purchase intentions by examining the relationships between demographic characteristics, motivations, and buying intentions.

Signup and view all the flashcards

Research Methodology

A structured process of collecting, analyzing, and interpreting data to gain insights and draw conclusions about the chosen topic. This approach aims to gain a deeper understanding of the factors influencing tourists' motivations and purchase intentions.

Signup and view all the flashcards

Adventure Urgency

Adventure seekers prioritize achieving bucket-list activities within specific life stages due to a sense of urgency.

Signup and view all the flashcards

Adventure Motivation: Exploration

The desire to explore new destinations is a key motivator for adventure tourists, driving them to seek self-discovery and exciting challenges.

Signup and view all the flashcards

Adventure Motivation: Social Bonding

Spending time with family or friends plays a significant role in adventure tourism, with group activities being a crucial driver.

Signup and view all the flashcards

Adventure Motivation: Novelty & Authenticity

Tourists are increasingly seeking unique, culturally immersive experiences that satisfy their curiosity and offer authenticity.

Signup and view all the flashcards

Functional Value in Adventure Tourism

Well-organized activities and consistent quality are highly valued by adventure tourists, indicating the importance of functional value.

Signup and view all the flashcards

Meeting Diverse Adventure Needs

Adventure tourism operators need to offer diverse, engaging experiences that cater to tourists' varying motivations including adventure, social bonding, and authentic cultural experiences.

Signup and view all the flashcards

Adventure Motivation Blend

Adventure tourism motivations are a complex mix of personal, social, and novelty-seeking factors.

Signup and view all the flashcards

Adventure Tourism Purchase Intentions

Factors influencing tourists' purchase intentions include functional value, such as well-organized activities and consistent quality.

Signup and view all the flashcards

Benefits of Adventure Tourism

Adventure tourism appeals to people's desire for excitement, risk, and personal challenge. It can help build self-confidence, reduce stress, and improve mental health.

Signup and view all the flashcards

Psychology in Travel Marketing

Understanding why tourists travel helps marketers create better experiences and strategies that resonate with their individual motivations and desires.

Signup and view all the flashcards

Buying Intentions in Adventure Tourism

Demographics and personal values influence how people initially choose adventure activities and whether they repeat them.

Signup and view all the flashcards

Initial Purchase and Repeat Business

The initial decision to try something new, like an adventure activity, often leads to a stronger desire to repeat the experience in the future.

Signup and view all the flashcards

Souvenir Purchases

Tourists are more likely to buy souvenirs if they believe they are authentic and aesthetically pleasing.

Signup and view all the flashcards

Adventure Tourism and Nature

Adventure tourism offers opportunities to explore new environments, engage physically, and connect with nature in a meaningful way.

Signup and view all the flashcards

Understanding Tourist Behavior

By considering the psychological aspects of tourists' motivations and experiences, researchers can better understand their travel choices and design more effective marketing strategies.

Signup and view all the flashcards

Study Notes

Thesis Title and Authors

  • Tourist Motivation and Buying Intention for Adventure Tourism Sites in Southern Leyte
  • Dagohoy, Angel Florence M. & Labastida, Alyssa Bridget

Year of Submission

  • December 2024

Degree Awarded

  • Bachelor of Science in Tourism Management

University

  • Southern Leyte University, Sogod, Southern Leyte

Student Research Committee

  • Adviser: Agnes E. Montañez
  • SRC Member: Kristin O. Espita
  • SRC Member: Jasmin S. Dayunan
  • SRC Member: Lucila Bacalla
  • FHTM Dean: Jasmin S. Dayunan, DM

Acknowledgement

  • Gratitude to Almighty God for guidance and strength
  • Appreciation to Southern Leyte LGUs for approval and support in data collection
  • Thanks to families for support
  • Thank you to friends for support and encouragement
  • Gratitude to all those who contributed to the study

Abstract

  • Examines factors influencing tourist motivation and buying intention for adventure tourism sites in Southern Leyte, Philippines
  • Underscores intrinsic motivations (e.g., exploration, novelty, self-discovery) and social factors in attracting adventure tourists
  • Buying intentions are tied to emotional satisfaction, affordability, perceived value
  • Recommends strategies for developing diverse, affordable packages and aligning with the needs of adventure tourists
  • Aims to position Southern Leyte as a premier adventure tourism destination

Statement of the Problem

  • Demographic profile of Tourists
    • Age
    • Gender
    • Income level
    • Educational backgroud
    • Citizenship
  • Level of Tourist Motivation
    • Intrinsic motivational factors
    • Factors related to Family and Friends
    • Destination exploration
    • Leisure and recreation
    • Adventure experience
    • Routine elements
  • Level of Buying Behavior
    • Functional value
    • Value for money
    • Emotional value
    • Social value
    • Novelty value
    • Satisfaction
    • Intention to revisit
    • Search for alternatives
    • Word-of-mouth referral
  • Relationship between tourist motivation and buying intentions
  • Strategies for regional adventure tourism

Studying That Suits You

Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

Quiz Team

Related Documents

Tourist Motivation & Buying Intention for Adventure Tourism Sites in Southern Leyte (2024) PDF

Description

This quiz explores the key components of marketing strategies for adventure tourism. You'll learn about research designs, data collection methods, and motivation factors that influence tourist behavior. Test your understanding of how these elements contribute to effective destination marketing.

More Like This

Adventure Tourism Quiz
6 questions

Adventure Tourism Quiz

SensitiveConnemara avatar
SensitiveConnemara
TPLM 3324 Chapter 2: Adventure Tourism Destinations
11 questions

TPLM 3324 Chapter 2: Adventure Tourism Destinations

StrikingPathos avatar
StrikingPathos
Adventure Tourism Destinations Quiz
29 questions

Adventure Tourism Destinations Quiz

InestimableSun avatar
InestimableSun
Niche Tourism: Adventure Travel
37 questions

Niche Tourism: Adventure Travel

HonestLimit2962 avatar
HonestLimit2962
Use Quizgecko on...
Browser
Open
Browser
Browser