Advantages of Radio Broadcasting Quiz

Broadcasting Equipment

• Transmitter: amplifies audio frequency and transmits it to the antenna system
• Antenna System: has two major functions - efficient radiation and increasing distance of radio waves
• TV Camera: considered the most important piece of TV production equipment, also referred to as the 'eye' of the production
• Tripods: a three-legged stand with independent adjustments, ideal for outdoor production
• Pedestal: a highly sophisticated, one-man camera mounting that allows for subtle or marked changes in camera position
• Control Room: the nerve center of TV program production, where all elements are channeled, coordinated, and unified
• Video Recorder: records electronic impulses, both picture and sound

Characteristics of Broadcast Media

• Universality: readily available throughout the country and found in many homes and public places
• Popularity: enjoyed by many on a regular basis, a staple in daily activities
• Diversity: offers a wide range of program content, suitable for various preferences and needs of audiences
• Immediacy: presents live broadcasts of news, sports, and special events, adding an aura of excitement and perception of being "with" the performers
• Use of Sound: establishes rapport with the audience, enhances credibility, and sustains interest
• Impermanence: impermanent, perishable images and sounds in the audience's mind, unlike newspapers and magazines
• Reusability: can be recorded, edited, and duplicated for multiple playbacks

Capabilities and Advantages of Radio

• Can reach a large number of people at one time
• Can transmit messages immediately, suitable for reporting live events
• Transcends illiteracy and inadequate schooling, suitable for audiences with low literacy levels
• More intimate and personalized than the print medium, with human voice adding warmth
• Has emotional impact, effective in arousing dramatic feelings
• A companion medium, can be used almost anytime in any location due to its portability and mobility
• Relatively inexpensive, cheaper to buy a radio set than subscribe to a newspaper or buy a TV set
• Can still be functional even without electricity, especially during calamities and emergencies

Limitations of Radio

• Lacks personal contact compared to face-to-face communication
• Does not allow immediate feedback, cannot see the audience and adjust accordingly
• Inexorable, if a listener misses a point, they may miss the essence of the broadcast
• Being a companion medium can be a limitation, with divided attention and frequent repetition of messages
• Difficult to make complex actions or processes clear to an audience over the radio
• Ability to reach a great number of people at any given time can also be a disadvantage, with diverse backgrounds of listeners adding difficulty in conveying messages effectively
• Not suitable for reaching young children due to current programming, becoming less popular with children due to competition with TV and social media

Capabilities and Advantages of TV

• Visual component, instantaneous, permits transmission of sight, sound, motion, and color
• Comes closer to the ideal face-to-face communication than any other medium
• Great potential for education, suitable for learning, with examples like Sineskwela and Math Tinik
• Brings to the viewers the people, places, and events they could not see otherwise, with examples like EDSA Revolution live coverage
• Broadcast programs can be enjoyed by many people at the same time, ideal for presenting complex concepts or processes

Limitations of TV

• Inexorable, impossible to ask the TV performer to repeat what has been said
• Higher production costs than other media, offset by big amounts of advertisement
• TV productions are more time-consuming than radio and print production
• Electricity-dependent, unlike radio which can still be used with batteries