Administración de Empresas

Administración

Marketing

• Definition: Process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
• Key concepts:
  • Target market: Identifying and understanding the needs and wants of a specific group of customers.
  • Marketing mix: Product, price, promotion, and place (4 Ps) that are used to create a unique value proposition.
  • Segmentation: Dividing a market into smaller groups based on demographics, needs, or behaviors.

Recursos Humanos

• Definition: Management of an organization's workforce, including recruitment, selection, training, development, and compensation.
• Key concepts:
  • Recruitment: Attracting and selecting qualified candidates to fill job openings.
  • Performance management: Evaluating and improving employee performance to meet organizational goals.
  • Employee development: Training and development programs to enhance employee skills and knowledge.

Finanzas

• Definition: Management of an organization's financial resources, including budgeting, forecasting, and investing.
• Key concepts:
  • Financial planning: Creating a roadmap for achieving financial goals and objectives.
  • Budgeting: Allocating financial resources to achieve organizational objectives.
  • Cash flow management: Managing the inflow and outflow of cash to ensure liquidity and profitability.

Producción

• Definition: Management of the production process, including planning, organizing, and supervising the creation of goods and services.
• Key concepts:
  • Production planning: Determining the quantity and timing of production to meet demand.
  • Quality control: Ensuring that products meet quality standards and customer expectations.
  • Supply chain management: Managing the flow of goods, services, and information from raw materials to end customers.

Logística

• Definition: Management of the flow of goods, services, and information from raw materials to end customers.
• Key concepts:
  • Inventory management: Managing the storage and movement of goods to minimize costs and maximize efficiency.
  • Transportation management: Coordinating the movement of goods from one place to another.
  • Warehouse management: Managing the storage and handling of goods in a warehouse or distribution center.