16 Questions
What is Adidas's strategy to regain market share in China?
Opening 2,500 stores in smaller Chinese cities
What is the main reason for Adidas shifting its focus to smaller Chinese cities?
Saturated market in larger cities
By 2015, how many cities does Adidas plan to open stores in?
1,400
What is the target population for the initial urban areas where Adidas plans to open stores?
500,000 people
How does Adidas plan to adjust the product mix in smaller cities?
Lowering the entry price for consumers
What is the average monthly disposable income of the consumers Adidas plans to target?
$753
How many stores does Adidas currently have in China?
5,600 stores in 550 cities
What does Herbert Hainer predict for the German group Adidas?
They will regain the number-one market position
Who recently announced plans to take its brand upmarket?
Li Ning
What is seen as one of the first signs in the retail field according to the text?
Chinese products rebranding themselves as desirable
What does Mr. Hainer predict for Adidas over the next five years in China?
Double-digit sales growth
What does Li Ning hope to compete more directly with according to the text?
Nike and Adidas
What did Li Ning recently announce plans to do with its brand?
Move upmarket
What impact did Li Ning's move up to second position have on the retail field?
It is seen as one of the first signs that Chinese products can rebrand themselves as not just cheap but desirable.
How does Herbert Hainer view Adidas's recent problems in China?
He dismissed them as temporary and related to overstocking in the run-up to the Olympics.
What is Li Ning's plan for its brand, as mentioned in the text?
Li Ning recently announced plans to take its brand upmarket to compete more directly with foreign brands like Adidas and Nike.
City University of Macau ENGLISH LANGUAGE II - BBACF2EB Make sure to paraphrase your answers in the short answer section.
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