Podcast
Questions and Answers
What is Adidas's strategy to regain market share in China?
What is Adidas's strategy to regain market share in China?
- Selling products at higher prices in smaller cities
- Reducing the number of stores in urban areas
- Opening 2,500 stores in smaller Chinese cities (correct)
- Focusing on wealthy consumers in Shanghai and Beijing
What is the main reason for Adidas shifting its focus to smaller Chinese cities?
What is the main reason for Adidas shifting its focus to smaller Chinese cities?
- Strong competition from foreign brands in smaller cities
- Higher disposable income of consumers in smaller cities
- Desire to target wealthy consumers
- Saturated market in larger cities (correct)
By 2015, how many cities does Adidas plan to open stores in?
By 2015, how many cities does Adidas plan to open stores in?
- 550
- 50
- 500
- 1,400 (correct)
What is the target population for the initial urban areas where Adidas plans to open stores?
What is the target population for the initial urban areas where Adidas plans to open stores?
How does Adidas plan to adjust the product mix in smaller cities?
How does Adidas plan to adjust the product mix in smaller cities?
What is the average monthly disposable income of the consumers Adidas plans to target?
What is the average monthly disposable income of the consumers Adidas plans to target?
How many stores does Adidas currently have in China?
How many stores does Adidas currently have in China?
What does Herbert Hainer predict for the German group Adidas?
What does Herbert Hainer predict for the German group Adidas?
Who recently announced plans to take its brand upmarket?
Who recently announced plans to take its brand upmarket?
What is seen as one of the first signs in the retail field according to the text?
What is seen as one of the first signs in the retail field according to the text?
What does Mr. Hainer predict for Adidas over the next five years in China?
What does Mr. Hainer predict for Adidas over the next five years in China?
What does Li Ning hope to compete more directly with according to the text?
What does Li Ning hope to compete more directly with according to the text?
What did Li Ning recently announce plans to do with its brand?
What did Li Ning recently announce plans to do with its brand?
What impact did Li Ning's move up to second position have on the retail field?
What impact did Li Ning's move up to second position have on the retail field?
How does Herbert Hainer view Adidas's recent problems in China?
How does Herbert Hainer view Adidas's recent problems in China?
What is Li Ning's plan for its brand, as mentioned in the text?
What is Li Ning's plan for its brand, as mentioned in the text?
Flashcards are hidden until you start studying
Study Notes
Adidas's Strategy to Regain Market Share in China
- Adidas aims to regain market share in China by focusing on smaller cities
- This shift targets a younger, growing consumer base with disposable income
- By 2015, Adidas plans to open stores in 1,000 Chinese cities
- The initial urban areas target consumers with a monthly disposable income of 1,000 yuan ($158)
- Adidas plans to offer lower-priced products with a focus on sportswear and casual wear for smaller cities
Adidas's Current Presence and Future Predictions
- Currently, Adidas has 6,000 stores in China
- Herbert Hainer, Adidas CEO, predicts continued growth for Adidas in China
- He predicts a 10% increase in sales over the next five years
Li Ning's Strategy and Impact on the Retail Market
- Li Ning, a Chinese sportswear brand, recently announced plans to take its brand upmarket
- This move is seen as a sign of competitive pressure in the retail field
- Li Ning hopes to compete directly with Adidas and Nike
- Li Ning's move to second position in the Chinese sportswear market has impacted the retail field
Adidas's Recent Challenges and Future Plans
- Herbert Hainer acknowledges Adidas's recent challenges in China but sees them as temporary
- Adidas aims to create a wider reach by expanding into smaller Chinese cities
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Description
City University of Macau
ENGLISH LANGUAGE II - BBACF2EB
Make sure to paraphrase your answers in the short answer section.
