Podcast
Questions and Answers
True or false: If a company does not adapt its value proposition, someone else will?
True or false: If a company does not adapt its value proposition, someone else will?
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True or false: Market success leads to complacency?
True or false: Market success leads to complacency?
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True or false: The fifth domain of digital transformation is a company's value to its customers?
True or false: The fifth domain of digital transformation is a company's value to its customers?
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True or false: Businesses should adapt before it becomes necessary?
True or false: Businesses should adapt before it becomes necessary?
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True or false: New technologies can lead to changes in customer needs?
True or false: New technologies can lead to changes in customer needs?
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True or false: The appearance of substitute offerings can lead to a declining market position?
True or false: The appearance of substitute offerings can lead to a declining market position?
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True or false: Failure should be avoided at all costs?
True or false: Failure should be avoided at all costs?
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True or false: The organizational barriers can prevent a business from adapting to customer needs?
True or false: The organizational barriers can prevent a business from adapting to customer needs?
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True or false: There are three routes out of a shrinking market position?
True or false: There are three routes out of a shrinking market position?
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True or false: This document is not protected by copyright?
True or false: This document is not protected by copyright?
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True or false: New customers can be identified by offering the same value that your business has been offering.
True or false: New customers can be identified by offering the same value that your business has been offering.
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True or false: Adapting the value proposition to stay relevant to changing customer needs is a strategy to survive in a shrinking market.
True or false: Adapting the value proposition to stay relevant to changing customer needs is a strategy to survive in a shrinking market.
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True or false: A dramatic shift in the value proposition can capture a new market of customers.
True or false: A dramatic shift in the value proposition can capture a new market of customers.
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True or false: In the digital age, mature businesses are more likely to uncover previously unreached markets for their products and services.
True or false: In the digital age, mature businesses are more likely to uncover previously unreached markets for their products and services.
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True or false: Value proposition is just one of several strategic concepts available for thinking about market value.
True or false: Value proposition is just one of several strategic concepts available for thinking about market value.
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True or false: Product thinking is useful when making decisions about design, launch dates, pricing, and other factors.
True or false: Product thinking is useful when making decisions about design, launch dates, pricing, and other factors.
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True or false: Use case refers to the context within which a customer utilizes a product or service.
True or false: Use case refers to the context within which a customer utilizes a product or service.
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True or false: Job to be done is the purpose of the customer using a product.
True or false: Job to be done is the purpose of the customer using a product.
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True or false: The Value Proposition Roadmap is a tool that any organization can use to assess and adapt its value proposition.
True or false: The Value Proposition Roadmap is a tool that any organization can use to assess and adapt its value proposition.
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True or false: The first step in the Value Proposition Roadmap is to define current value for each customer type.
True or false: The first step in the Value Proposition Roadmap is to define current value for each customer type.
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True or false: Adapting a business's value proposition requires the business to focus on its own products and processes?
True or false: Adapting a business's value proposition requires the business to focus on its own products and processes?
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True or false: A larger or longer-established organization may find it easier to gain a clear view of its value to the customer and the necessity to adapt?
True or false: A larger or longer-established organization may find it easier to gain a clear view of its value to the customer and the necessity to adapt?
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True or false: Allocating talent and treasure is not a challenge when adapting the value proposition of an organization?
True or false: Allocating talent and treasure is not a challenge when adapting the value proposition of an organization?
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True or false: Adapting the value proposition of an organization requires looking beyond the conventional wisdom of its current business?
True or false: Adapting the value proposition of an organization requires looking beyond the conventional wisdom of its current business?
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True or false: Avoiding myopia means taking the customer's point of view rather than its own?
True or false: Avoiding myopia means taking the customer's point of view rather than its own?
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True or false: New competitors and substitutes can enter from another industry?
True or false: New competitors and substitutes can enter from another industry?
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True or false: Assessing the strength of current value elements does not require asking questions about sources of decreasing and increasing value to the customer?
True or false: Assessing the strength of current value elements does not require asking questions about sources of decreasing and increasing value to the customer?
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True or false: New technologies can provide opportunities for creating value for customers?
True or false: New technologies can provide opportunities for creating value for customers?
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True or false: Trends in customers' sociocultural or business environment cannot provide opportunities for creating value with the same products?
True or false: Trends in customers' sociocultural or business environment cannot provide opportunities for creating value with the same products?
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True or false: Observing unmet customer needs is not a way to generate new potential value elements?
True or false: Observing unmet customer needs is not a way to generate new potential value elements?
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