Accenture Life Trends 2024 Survey
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Questions and Answers

What was the primary purpose of Accenture's research collaboration with its experts in various fields?

  • To test and refine emerging trends (correct)
  • To create a new product line
  • To survey customer preferences
  • To develop a new marketing strategy

    • What is the primary source of statistics cited in the Accenture Life Trends 2024 report?

  • Accenture CxO Pulse survey
  • Canvas8 signals
  • Bemyeyes.com blog
  • Accenture Life Trends survey (correct)

    • What is the focus of the Accenture Tech Vision team?

  • Creating marketing strategies for clients
  • Developing artificial intelligence solutions
  • Researching industry trends and digital transformation (correct)
  • Conducting customer satisfaction surveys

    • What is the primary application of the neural engine transformers referenced in the research?

    <p>Machine learning and artificial intelligence</p> Signup and view all the answers

    What is the primary goal of the new chat API developed by D-ID, as mentioned in the research?

    <p>To enable face-to-face conversations with an AI digital human</p> Signup and view all the answers

    What concept is referenced in the 1998 Harvard Business Review article mentioned in the research?

    <p>The Experience Economy</p> Signup and view all the answers

    What is the primary goal of Accenture Life Trends 2024?

    <p>To help businesses define how to catalyze growth by staying relevant to customers</p> Signup and view all the answers

    What is the underlying assumption about customer-obsession in the context of business growth?

    <p>It is the best growth strategy</p> Signup and view all the answers

    What is the significance of intermediaries in the context of economies?

    <p>They hold significance to people's lives and influence consumption, authority, and culture</p> Signup and view all the answers

    What is the nature of the relationships between people and influences in the world around them?

    <p>They are fragile and prone to change</p> Signup and view all the answers

    What is required to create superb customer experiences?

    <p>Meticulous orchestration to play a meaningful role in customers' lives</p> Signup and view all the answers

    What is the primary challenge in keeping pace with customers' changing behaviors and attitudes?

    <p>The changing nature of customers themselves</p> Signup and view all the answers

    What is the primary goal of Accenture's annual trend workshops?

    <p>To monitor potentially influential signals and trends</p> Signup and view all the answers

    What is the geographic scope of Accenture's trend workshops?

    <p>Global, with 50 studios around the world</p> Signup and view all the answers

    What is the role of the editorial team in Accenture's trend workshops?

    <p>To review and select top ideas from the teams</p> Signup and view all the answers

    What is the purpose of interviewing thought leaders in Accenture's trend workshops?

    <p>To identify trends on the horizon in academia, business, and social enterprises</p> Signup and view all the answers

    What is the outcome of Accenture's trend workshops?

    <p>A report on industry trends and signals</p> Signup and view all the answers

    What is the focus of Accenture's Life Trends 2024 report?

    <p>Innovation strategy and industry trends</p> Signup and view all the answers

    Study Notes

    • Accenture's experts from various fields, including Talent and Organization, Commerce, Technology, Sustainability, Research and Development, reviewed and refined trends.
    • The report's statistics are based on the Accenture Life Trends survey, unless otherwise stated.

    Research Process

    • The research involved workshops in 50 studios worldwide, where designers, creatives, technologists, sociologists, and anthropologists identified influential signals and trends.
    • Teams pitched their top ideas to the editorial team in March-April.
    • Additionally, 10 thought leaders from academia, business, and social enterprises were interviewed to identify trends on their horizon.
    • Customer-obsession is considered the best growth strategy, and businesses must prioritize providing superb customer experiences to stay relevant.
    • Organizations play a crucial role in influencing people's lives, and their relationships with customers are fragile and changing.
    • The report highlights the importance of meticulous orchestration to create meaningful and relevant customer experiences.

    Acknowledgements

    • The report acknowledges the contributions of various experts and researchers from Accenture, including designers, creatives, technologists, sociologists, and anthropologists from around the world.

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    Description

    Test your knowledge on Accenture's 2024 Life Trends survey, which explores the latest trends in technology, sustainability, and more. Discover the findings and statistics from this comprehensive report.

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