18 Questions
What was the primary purpose of Accenture's research collaboration with its experts in various fields?
To test and refine emerging trends
What is the primary source of statistics cited in the Accenture Life Trends 2024 report?
Accenture Life Trends survey
What is the focus of the Accenture Tech Vision team?
Researching industry trends and digital transformation
What is the primary application of the neural engine transformers referenced in the research?
Machine learning and artificial intelligence
What is the primary goal of the new chat API developed by D-ID, as mentioned in the research?
To enable face-to-face conversations with an AI digital human
What concept is referenced in the 1998 Harvard Business Review article mentioned in the research?
The Experience Economy
What is the primary goal of Accenture Life Trends 2024?
To help businesses define how to catalyze growth by staying relevant to customers
What is the underlying assumption about customer-obsession in the context of business growth?
It is the best growth strategy
What is the significance of intermediaries in the context of economies?
They hold significance to people's lives and influence consumption, authority, and culture
What is the nature of the relationships between people and influences in the world around them?
They are fragile and prone to change
What is required to create superb customer experiences?
Meticulous orchestration to play a meaningful role in customers' lives
What is the primary challenge in keeping pace with customers' changing behaviors and attitudes?
The changing nature of customers themselves
What is the primary goal of Accenture's annual trend workshops?
To monitor potentially influential signals and trends
What is the geographic scope of Accenture's trend workshops?
Global, with 50 studios around the world
What is the role of the editorial team in Accenture's trend workshops?
To review and select top ideas from the teams
What is the purpose of interviewing thought leaders in Accenture's trend workshops?
To identify trends on the horizon in academia, business, and social enterprises
What is the outcome of Accenture's trend workshops?
A report on industry trends and signals
What is the focus of Accenture's Life Trends 2024 report?
Innovation strategy and industry trends
Study Notes
Accenture Life Trends 2024
- Accenture's experts from various fields, including Talent and Organization, Commerce, Technology, Sustainability, Research and Development, reviewed and refined trends.
- The report's statistics are based on the Accenture Life Trends survey, unless otherwise stated.
Research Process
- The research involved workshops in 50 studios worldwide, where designers, creatives, technologists, sociologists, and anthropologists identified influential signals and trends.
- Teams pitched their top ideas to the editorial team in March-April.
- Additionally, 10 thought leaders from academia, business, and social enterprises were interviewed to identify trends on their horizon.
Trends and Insights
- Customer-obsession is considered the best growth strategy, and businesses must prioritize providing superb customer experiences to stay relevant.
- Organizations play a crucial role in influencing people's lives, and their relationships with customers are fragile and changing.
- The report highlights the importance of meticulous orchestration to create meaningful and relevant customer experiences.
Acknowledgements
- The report acknowledges the contributions of various experts and researchers from Accenture, including designers, creatives, technologists, sociologists, and anthropologists from around the world.
Test your knowledge on Accenture's 2024 Life Trends survey, which explores the latest trends in technology, sustainability, and more. Discover the findings and statistics from this comprehensive report.
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