Academic Writing Strategies

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Questions and Answers

Which of the following is a macro environmental factor that influences marketing decisions?

Economic trends (correct)
Company culture
Marketing team structure
Product pricing

What is an implication of AI integration in services for businesses?

Improved customer service (correct)
Decreased marketing budgets
Increased labor costs
Reduced product offerings

What does sustainable technology refer to?

Using technology to reduce environmental impact (correct)
Using technology to replace human labor
Using technology to increase marketing reach
Using technology to increase profit margins

What are machine customers?

Customers who use AI-powered technology (D) Signup and view all the answers

How do macro environmental factors influence business decisions?

By influencing the service delivery and product offerings (D) Signup and view all the answers

What is the impact of AI integration in services on business decisions?

Improved customer service and customized experiences (D) Signup and view all the answers

What is the primary goal of marketing innovation?

To satisfy customer needs and desires (D) Signup and view all the answers

What is the term for the process of selecting a specific segment of the market to target?

Targeting (C) Signup and view all the answers

Which of the following is a key aspect of consumer behavior?

The process of selecting, purchasing, using, or disposing of products (C) Signup and view all the answers

What is the primary goal of using original examples in a short answer structure?

To show a deep understanding of the topic (C) Signup and view all the answers

What is the primary goal of pricing strategies?

To maximize profit margins (D) Signup and view all the answers

What is the purpose of using words from the question in the answer?

To signpost the answer for the marker (B) Signup and view all the answers

Which of the following is an example of a marketing innovation?

Introducing a new product to the market (B) Signup and view all the answers

What type of words in a question help to identify what is being asked?

Task words (B) Signup and view all the answers

What is the primary goal of branding?

To create a competitive advantage (C) Signup and view all the answers

What is the main benefit of integrating an example into an answer?

It shows a deeper understanding of the topic (A) Signup and view all the answers

Which of the following is a key aspect of services marketing?

Providing intangible value to customers (C) Signup and view all the answers

What is the primary goal of ethical marketing?

To ensure that marketing practices are socially responsible and respectful (D) Signup and view all the answers

What is the purpose of deconstructing a question?

To identify the key elements of the question (B) Signup and view all the answers

What is the main focus of a short answer structure?

To make a statement that indicates understanding of the question's importance (A) Signup and view all the answers

What type of words in a question help to identify the specific topic or area being addressed?

Topic words (A) Signup and view all the answers

What is the benefit of using information from across the course in a short answer?

It strengthens the answer by showing a deeper understanding of the topic (B) Signup and view all the answers

Study Notes

Short Answer Structure

Start with a short introduction that indicates understanding of the importance of the question
Make a statement that explains what the answer will cover
Use examples to enrich the answer, with original examples that are clearly relevant and integrated into the essay
Use words from the question to signpost the answer for the marker
Strengthen the answer by using information from across the course

Identifying and Deconstructing Questions

Identify task words (e.g. analyse, compare, define, describe, explain)
Identify topic words (related to the course material)
Identify limit words (e.g. three emerging trends/changes in the technological environment in New Zealand)

Marketing Course Review

The Marketing Environment

Includes consumer behaviour, segmentation, targeting, and positioning, market research, marketing innovation, pricing, marketing communication, organizational framework, and marketing strategies

Course Coverage

Consumer Behaviour

Study of processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires

Segmentation, Targeting, and Positioning

Related to identifying and targeting specific markets

Market Research

Gathering and analysing data to understand consumer behaviour and market trends

Marketing Innovation

Developing new products, services, or ideas to satisfy changing customer needs

Pricing Strategies

Setting prices for products or services based on market conditions and customer demand

Marketing Communication

Using various media to convey messages and promote products or services

Services Marketing

Marketing intangible products, such as services, experiences, or ideas

Branding

Creating and maintaining a unique identity for a product, service, or idea

Ethical Marketing

Considering social and environmental implications when making marketing decisions

Exam Preparation

Review course material, including marketing environment, consumer behaviour, segmentation, targeting, and positioning, market research, marketing innovation, pricing, marketing communication, and services marketing
Practice with sample questions and past exam papers
Use Study Smart resources on Blackboard and additional resources, including MCQs

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Description

Learn effective techniques for writing short answers and essays, including structuring your response, using relevant examples, and integrating them seamlessly into your writing.