Deliverability Test

Percentage of emails opened by recipients

Percentage of emails that did not bounce back and were received by the server (correct)

Percentage of emails reported as spam

Percentage of emails that led to a sale

To increase the website traffic

To prepare the domain for selling

To establish a domain's reputation for sending emails (correct)

To secure the domain from cyber-attacks

Email content length (correct)

IP address reputation

Unsubscribe rate

Sending frequency

<p>The 'delivery rate' refers to the percentage of emails that are successfully delivered to the recipients' servers, meaning they didn't bounce or get rejected. On the other hand, the 'inbox placement rate' measures the percentage of delivered emails that actually land in the recipients' inboxes, as opposed to the spam folder or promotions tab. Monitoring both is crucial because a high delivery rate doesn't guarantee visibility if emails aren't reaching the inbox, where they are more likely to be read and acted upon.</p> Signup and view all the answers

<p>Email authentication methods such as SPF, DKIM, and DMARC are critical in proving the legitimacy of the email sender to ISPs. SPF validates the IP sending the email, DKIM provides a digital signature that verifies the email's content hasn't been tampered with, and DMARC aligns SPF and DKIM with the sender's policy, providing instructions to the receiving server on how to handle emails that fail authentication. Together, they help in building a reputable sender score, reducing the likelihood of emails being marked as spam, and thus improving deliverability.</p> Signup and view all the answers