90-Day Recurring Revenue Roadmap

• The roadmap aims to develop a product generating $1K/month in recurring revenue within 90 days
• This is achieved through focused, market-driven development.

Non-Negotiable Execution Parameters

• A morning block commitment of 7:15-10:30 AM, 7 days/week (21+ hours weekly) is required
• It should be 100% focused on product development and customer discovery
• During this time, avoid email, messages, and news and there are no exceptions for weekends or holidays
• A physical environment optimized for deep work must be used

Accountability System

• A $3,000 financial stake is transferred to an accountability partner
• A daily penalty of $100 is given per missed morning block
• A daily screenshot of work completed is used for verification
• A weekly build log will be shared publicly
• Missed days result in an immediate financial penalty

Success Criteria

• On Day 14 a validated idea with 10+ interested prospects is needed
• On Day 45 there should be the first paying customer ($1 minimum)
• By Day 60 there should be a $100/month revenue run rate
• By Day 75 there should be a $500/month revenue run rate
• By Day 90 there should be a $1,000/month revenue run rate

Phase 1: Accelerated Validation (Days 1-14)

• During week 1, focus on problem discovery and market research
• Research 5 problems in industries you understand on a daily basis
• Document 3 potential solutions per problem
• List monetization approaches for each solution and also identify existing solutions and their pricing
• Connect with 3 potential customers per day

Phase 1 Deliverables

• Produce 25+ documented problem areas
• Generate 15+ potential solution concepts
• Complete 15+ existing competitor analyses and 15+ potential customer conversations

Week 2: Rapid Idea Validation

• Create 3 simple landing pages using no-code tools
• Run targeted ads at $20/day to test market response
• Conduct 3 customer interviews daily
• Measure click-through and sign-up rates and calculate potential market size and revenue

Week 2 Deliverables

• Generate 3 live landing pages with analytics
• Produce 15+ customer interview summaries
• Present clear data on the idea with highest market interest
• Decide on primary product direction

Validation Checkpoint (Day 14) Go Criteria

• Need a minimum of 10 potential customers expressing interest
• Have a clear problem/solution fit identified
• Display a viable pricing model with potential for $1K/month
• Show an initial customer acquisition channel identified

Validation Checkpoint (Day 14) No-Go Response

• If criteria is not met, force an immediate pivot
• Reallocate remaining validation budget and do not allow extensions beyond 14 days for initial validation

Phase 2: MVP Development & Revenue Initiation (Days 15-45)

• During week 3, focus on core architecture and feature simplification
• Define absolute minimum viable product and cut feature list to single core value proposition
• Select no-code/low-code tools to accelerate development and implement Auth0/Firebase for authentication
• Set up Stripe for payment processing

Week 3 Deliverables

• Present a technical architecture diagram and a "Never do" list of features excluded from the MVP
• Set up the development environment and basic user authentication flow

Week 4: Core Functionality Implementation

• Build one critical feature per day and create a basic admin dashboard
• Implement usage tracking and design a simple onboarding flow and also set up payment collection

Week 4 Deliverables

• Show working core functionality and a basic user interface
• Setup a simple onboarding process and a functional payment system

Week 5: Pilot Program Launch Preparation

• Create minimal marketing materials
• Develop a sales script for pilot customers and implement a feedback collection system
• Refine the pricing model and prepare launch email sequences

Week 5 Deliverables

• Prepare a launch-ready MVP and a pilot program structure document
• Finalize pricing tiers and sales outreach templates

Week 6: Paid Pilot Launch

• Contact 10 potential customers daily and demo the product to interested prospects
• Convert conversations to paid pilots, gather immediate usage feedback, and fix critical issues within 24 hours

Week 6 Deliverables

• Acquire a minimum 5 paid pilot customers and collect first revenue
• Document initial user feedback and implement critical bug fixes

Revenue Checkpoint (Day 45) Go Criteria

• Have the first dollar of revenue collected
• Acquire a minimum of 5 paying customers, even at reduced pilot pricing
• Have core functionality working without major issues and also display a clear path to scaling identified

Revenue Checkpoint (Day 45) No-Go Response

• If there is no revenue by day 45, force a pivot decision
• Re-evaluate pricing and target market and also consider alternative business models
• There should be no development on new features until first revenue

Phase 3: Optimization & Scaling (Days 46-90)

• Weeks 7-8 are focused on conversion optimization
• Analyze conversion funnel metrics and test landing page variations
• Optimize onboarding flow and reduce friction in payment process
• Implement targeted follow-ups for abandoned sign-ups

Week 7-8 Deliverables

• Show conversion rate improvements, with a target of 20%+ increase
• Optimize the customer acquisition funnel and reduce abandonment rates
• Generate $100/month in revenue

Week 9-10: Customer Retention & Expansion

• Implement usage tracking and alerts and also create customer success playbooks
• Develop one high-value feature based on user feedback
• Test price optimization strategies and build referral mechanisms

Week 9-10 Deliverables

• Reduce churn rate and increase average revenue per user
• Show a working referral system and generate $250/month revenue

Week 11-12: Aggressive Growth Push

• Scale successful acquisition channels and implement A/B testing across all touchpoints
• Develop targeted content for key customer segments
• Optimize for search engines and organic discovery and create case studies from successful customers

Week 11-12 Deliverables

• Showcase 3+ functioning acquisition channels and content assets
• Generate leads, testimonials and also case studies
• Generate between $500-$1,000/month revenue

Final Checkpoint (Day 90) Success Criteria

• Generate $1,000/month revenue and have a minimum 90% retention rate of customers
• Show clear unit economics (LTV > 3x CAC) and a scalable growth model

Daily Execution System - Morning Deep Work Block (7:15-10:30 AM)

• Review yesterday's progress in 5 minutes and set 3 specific outcomes for today in 5 minutes
• Work in 50-minute focused blocks and take 10-minute breaks between blocks
• Document progress before ending in 10 minutes

Forced Daily Outputs

• Ship something tangible every single day and update the build log with specific accomplishments
• Track key metrics like visits, sign-ups, and revenue
• Document one customer insight daily and set next day's 3 priorities before ending

Weekly Review Process (Sunday)

• Score previous week's execution (% completion) and review metrics against success criteria
• Identify the biggest obstacle to revenue growth and plan specific actions for the coming week
• Adjust strategy based on market feedback

Obstacle Mitigation Strategies - Technical Challenges

• Use existing libraries and frameworks over custom code and limit initial version to 20% of desired features
• Leverage no-code tools for non-core functionality and when stuck, time-box problem-solving to 60 minutes, then seek help

Obstacle Mitigation Strategies - Market Resistance

• If conversion is low, test 3 different pricing models simultaneously
• If acquisition is difficult, test 3 different channels in parallel
• Prepare to pivot target audience if the initial segment shows resistance and have clear criteria for when to pivot vs. optimize

Obstacle Mitigation Strategies - Execution Challenges

• Use an implementation of the financial stake system as described
• Implement daily accountability check-ins with an enforcement partner
• Use a physical environment optimized for deep work without distractions and use public commitment through weekly build log updates

Critical Success Factors - Speed Over Perfection

• Ship imperfect versions daily and collect real user feedback over theoretical improvement
• Accept technical debt in non-critical areas and value working solutions over elegant implementations

Critical Success Factors - Revenue Obsession

• Be sure every decision is evaluated by the impact on revenue and features should be prioritized exclusively by revenue potential
• There should be no vanity metrics - only revenue matters and charge something immediately, even if minimal

Critical Success Factors - Ruthless Scope Management

• Focus on one core feature that delivers unmistakable value
• Ensure the "Never do" list is larger than the "to do" list and there should be no new features until revenue milestones hit
• Resist all scope expansion until $1K/month is achieved

Critical Success Factors - Daily Shipping Discipline

• Ensure something tangible is completed every single day and that there are no days of just "thinking" or "planning"
• Show visible progress documented in a public build log
• Give weekly demos to real users starting day 14

Commitment Contract

• This commits to executing this plan with relentless focus for 90 days

First Actions (To Do Today)

• Identify and contact a potential accountability partner
• Set up a financial stake system ($3,000)
• Create a public build log location, list 10 problems to potentially solve, and schedule 3 customer conversations for the next 72 hours