3 Questions
What is the main purpose of using commercial keywords?
To generate leads and sales
How can you determine if a keyword is informational or not?
Ask yourself if it will generate leads and sales
What is an example of an informational keyword?
Search engine results
Study Notes
- Commercial keywords are related to the products or services that businesses offer.
- They are usually used in marketing campaigns and advertising efforts, targeting people who may be interested in what your business has for them.
- Informational keywords are often the perfect choice for those looking to rank high in search engine results and generate leads or sales.
- When you’re not sure whether to treat a keyword as Informational or Not, ask yourself this question: Will ranking in the search engine results pages help me generate leads and sales?
- If your answer is no then it’s an informational keyword.
Test your knowledge on commercial and informational keywords with this quiz. Learn to differentiate between the keywords used in marketing campaigns and those aimed at generating leads and sales through search engine optimization.
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