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1000

2005

YouTube

All of the above

Educational videos

AdSense

AdSense

All of the above

YouTube Analytics

Google

Study Notes

History of YouTube

  • Founded on February 14, 2005, by three former PayPal employees: Chad Hurley, Steve Chen, and Jawed Karim
  • The first video ever uploaded to YouTube was a 19-second video titled "Me at the zoo" by co-founder Jawed Karim on April 23, 2005
  • YouTube was later acquired by Google in November 2006 for $1.65 billion

Key Features

  • Video sharing platform where users can upload, share, and view videos
  • Users can create their own channels and upload videos up to 12 hours long
  • Videos can be monetized through ads, sponsorships, and merchandise sales
  • YouTube has a vast community of creators and viewers, with over 2 billion monthly active users

Content Types

  • Vlogs (video blogs)
  • Educational videos
  • Music videos
  • Product reviews
  • Gaming content
  • Live streams
  • ASMR (Autonomous Sensory Meridian Response) content
  • And many more

Monetization Options

  • AdSense: creators can earn money from ads displayed on their videos
  • YouTube Premium: creators can earn a share of the revenue generated by YouTube Premium, a paid subscription service
  • Sponsorships: creators can partner with brands to promote products or services in their videos
  • Merchandise: creators can sell merchandise, such as t-shirts or hats, to their audience
  • YouTube Super Chat: creators can earn money from live streaming through Super Chat, a feature that allows viewers to pay for their messages to be highlighted in live chat

YouTube Analytics

  • Creators can track their video performance using YouTube Analytics
  • Metrics include:
    • Views
    • Watch time
    • Engagement (likes, comments, shares)
    • Earnings
    • Audience demographics
    • Device and playback locations

YouTube Algorithm

  • The algorithm determines the order and visibility of videos in search results and recommendations
  • Factors that influence the algorithm include:
    • Watch time
    • Engagement
    • Keywords and tags
    • User behavior (e.g., scrolling, clicking)
    • Device and playback locations
    • Audience retention

YouTube 的历史

  • 2005 年 2 月 14 日,由Чад·赫利、史蒂夫·晨和贾维德·卡里姆三名前 PayPal 员工创立
  • YouTube 第一个上传的视频是贾维德·卡里姆上传的 19 秒视频《我在动物园》,上传日期是 2005 年 4 月 23 日
  • 2006 年 11 月,Google 以 16.5 亿美元收购 YouTube

核心特点

  • 视频分享平台,用户可以上传、分享和观看视频
  • 用户可以创建自己的频道,并上传长达 12 小时的视频
  • 视频可以通过广告、赞助和商品销售等方式变现
  • YouTube 拥有超过 20 亿月活跃用户的庞大社区

内容类型

  • 视频博客(Vlog)
  • 教育视频
  • 音乐视频
  • 产品评价
  • 游戏内容
  • 实时直播
  • 自主感官反应内容(ASMR)
  • 等多种

verdienen 选项

  • 广告收入:创作者可以通过视频上的广告获得收入
  • YouTube 高级版:创作者可以获得 YouTube 高级版产生的收入的一部分
  • 赞助:创作者可以与品牌合作,在视频中推广产品或服务
  • 商品销售:创作者可以向观众销售商品,如 T恤或帽子
  • YouTube 超级聊天:创作者可以通过实时直播的超级聊天功能获得收入

YouTube 分析

  • 创作者可以通过 YouTube 分析跟踪视频的性能
  • 指标包括:
    • 观看次数
    • 观看时长 +参与度(点赞、评论、分享)
    • 收入
    • 观众人口统计
    • 设备和播放位置

YouTube 算法

  • 算法决定视频在搜索结果和推荐中的顺序和可见性
  • 影响算法的因素包括:
    • 观看时长
    • 参与度
    • 关键词和标签
    • 用户行为(如滚动、点击)
    • 设备和播放位置
    • 观众保留率

20057 YouTube 12 ...

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