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YouTube
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Study Notes
History of YouTube
- Founded on February 14, 2005, by three former PayPal employees: Chad Hurley, Steve Chen, and Jawed Karim
- The first video ever uploaded to YouTube was a 19-second video titled "Me at the zoo" by co-founder Jawed Karim on April 23, 2005
- YouTube was later acquired by Google in November 2006 for $1.65 billion
Key Features
- Video sharing platform where users can upload, share, and view videos
- Users can create their own channels and upload videos up to 12 hours long
- Videos can be monetized through ads, sponsorships, and merchandise sales
- YouTube has a vast community of creators and viewers, with over 2 billion monthly active users
Content Types
- Vlogs (video blogs)
- Educational videos
- Music videos
- Product reviews
- Gaming content
- Live streams
- ASMR (Autonomous Sensory Meridian Response) content
- And many more
Monetization Options
- AdSense: creators can earn money from ads displayed on their videos
- YouTube Premium: creators can earn a share of the revenue generated by YouTube Premium, a paid subscription service
- Sponsorships: creators can partner with brands to promote products or services in their videos
- Merchandise: creators can sell merchandise, such as t-shirts or hats, to their audience
- YouTube Super Chat: creators can earn money from live streaming through Super Chat, a feature that allows viewers to pay for their messages to be highlighted in live chat
YouTube Analytics
- Creators can track their video performance using YouTube Analytics
- Metrics include:
- Views
- Watch time
- Engagement (likes, comments, shares)
- Earnings
- Audience demographics
- Device and playback locations
YouTube Algorithm
- The algorithm determines the order and visibility of videos in search results and recommendations
- Factors that influence the algorithm include:
- Watch time
- Engagement
- Keywords and tags
- User behavior (e.g., scrolling, clicking)
- Device and playback locations
- Audience retention
YouTube 的历史
- 2005 年 2 月 14 日，由Чад·赫利、史蒂夫·晨和贾维德·卡里姆三名前 PayPal 员工创立
- YouTube 第一个上传的视频是贾维德·卡里姆上传的 19 秒视频《我在动物园》，上传日期是 2005 年 4 月 23 日
- 2006 年 11 月，Google 以 16.5 亿美元收购 YouTube
核心特点
- 视频分享平台，用户可以上传、分享和观看视频
- 用户可以创建自己的频道，并上传长达 12 小时的视频
- 视频可以通过广告、赞助和商品销售等方式变现
- YouTube 拥有超过 20 亿月活跃用户的庞大社区
内容类型
- 视频博客（Vlog）
- 教育视频
- 音乐视频
- 产品评价
- 游戏内容
- 实时直播
- 自主感官反应内容（ASMR）
- 等多种
verdienen 选项
- 广告收入：创作者可以通过视频上的广告获得收入
- YouTube 高级版：创作者可以获得 YouTube 高级版产生的收入的一部分
- 赞助：创作者可以与品牌合作，在视频中推广产品或服务
- 商品销售：创作者可以向观众销售商品，如 T恤或帽子
- YouTube 超级聊天：创作者可以通过实时直播的超级聊天功能获得收入
YouTube 分析
- 创作者可以通过 YouTube 分析跟踪视频的性能
- 指标包括：
- 观看次数
- 观看时长 +参与度（点赞、评论、分享）
- 收入
- 观众人口统计
- 设备和播放位置
YouTube 算法
- 算法决定视频在搜索结果和推荐中的顺序和可见性
- 影响算法的因素包括：
- 观看时长
- 参与度
- 关键词和标签
- 用户行为（如滚动、点击）
- 设备和播放位置
- 观众保留率
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