Untitled Quiz

Describes how a company can use new opportunities advantageously within a constantly changing environment.

Converting the company's mission into measurable strategic objectives and building a hierarchy of goals from the mission, integrating both company goals and specific marketing goals.

Fundamental analysis of the initial situation undertaken at the start of any strategy development. Looks at both internal and external environments.

Identifying Strengths, Weaknesses, Opportunities, and Threats, derived from the strategy audit. It focuses on success-critical factors, relating internal factors (strengths and weaknesses) to external opportunities and threats.

Analysis of the business portfolio, which encompasses all product lines and business areas of a company, to support evaluations and resource allocation.

Short-term planning outlining the current situation, company goals, year's strategy, planned actions, budgets, and management tools.

Long-term planning focusing on factors affecting the organization in the coming years and expressing long-term perspectives, central marketing strategies, and required resources.

The overarching purpose and mandate of the company.

Examination of the macroeconomic environment surrounding a company.

Examination of the company itself, encompassing the entire value chain.

Identifying a company's Strengths, Weaknesses, Opportunities, and Threats (SWOT). It helps focus on key factors, linking internal factors to external ones.

A matrix used to evaluate business units by market growth and market share, categorizing them as Stars, Cash Cows, Question Marks, or Dogs.

The tools for marketing: Product, Price, Place, and Promotion that help achieve marketing goals.

Making the company mission measurable and hierarchical, blending company and marketing goals.

Short-term plan including a company's goals, strategy, actions, budgets, and tools for the current year.

Long-term plan considering future company factors and important marketing strategies/resources.

The overarching purpose and core objective of the company.

A fundamental initial analysis of the situation looking at internal and external environments, crucial for strategy development.

Existing data from internal and external sources.

Gathering new data through surveys, experiments, or observations.

Different types of data collection methods, focusing on themes or numbers.

Watching people, actions, or situations.

Collecting data by asking people questions.

Testing cause-and-effect relationships.

Choosing a subset of a larger group to represent the whole.

Deciding on the right number of people to include in survey and the best selection process (how to chose subjects).

Alle Entscheidungen zur zielorientierten Gestaltung des Preis-Leistungs-Verhältnisses, einschließlich Preisfestlegung, Anpassungen und Preisdifferenzierung.

Kosten, Nachfrage, Wettbewerb, Marktbedingungen und Unternehmensziele beeinflussen die Preisgestaltung.

Der Preis wird basierend auf Produktions- und Vertriebskosten plus Gewinnmarge festgelegt.

Preis basieren auf dem wahrgenommenen Nutzen des Produktes für den Kunden.

Analyse der Preise, Strategien und Kundenreaktionen von Mitbewerbern.

Instrument zur Kostenbegrenzung, bei dem maximale Kosten festgelegt werden, an denen sich die Produktentwicklung orientieren muss.

Strategie, um ein Produkt unterschiedlich für verschiedene Kunden zu bepreisen abhängig von unterschiedlichen Bedürfnissen und Zahlungsbereitschaften

Vom Unternehmen festgelegte Ziele, die die Preisstrategie beeinflussen.

Die Planung, Strukturierung und Steuerung des Warenflusses, inklusive Informationen, vom Ursprung bis zum Konsumenten, um Kundenbedürfnisse profitabel zu erfüllen.

Die Bewegung von Materialien und Produkten, inklusive Informationen, durch ein Unternehmen oder einen Vertriebskanal.

Die Wünsche und Anforderungen der Kunden an ein Produkt oder eine Dienstleistung.

Die verschiedenen Aufgaben in der Logistik, wie Lagerhaltung, Bestandsmanagement, Transport und Informationsmanagement.

Die Zusammenarbeit verschiedener Abteilungen im Unternehmen und mit Partnern in der Logistikkette.

Unternehmen, die als Zwischenhändler zwischen Hersteller und Kunden Waren verkaufen und so Transaktionen und Kosten reduzieren.

Der Weg, wie ein Produkt vom Hersteller zum Kunden gelangt.

definiertes Kundenservice-Niveau zu möglichst geringen Kosten erreichen

A strategy ensuring all a company's communication channels are consistent and unified, creating a clear and compelling message about the company and its brands.

Different ways a company communicates with its audience, such as print, digital media, or events.

Determining the financial resources allocated to communication plans, based on company resources, sales targets, and competition.

The combined use of various communication tools like advertising, personal selling, promotions, PR, direct marketing, and digital marketing.

Methods of conveying a message, e.g., print ads in magazines, social media posts, or events.

Successfully conveying a message to achieve the desired outcome.

Direct interaction with individuals, such as sales presentations or customer service.

How a message is organized, including elements like conclusions or highlighting key benefits of a product.