Podcast
Questions and Answers
What should you do if you find ice-cream tubs with a sell-by date of two more days?
What should you do if you find ice-cream tubs with a sell-by date of two more days?
- Ignore them
- Discount them immediately
- Move them to the front and leave a note for the manager (correct)
- Throw them away
What should the associate do if a shopper leaves behind a cart full of merchandise including perishable items?
What should the associate do if a shopper leaves behind a cart full of merchandise including perishable items?
- Put the items back on the shelves, starting with perishable items (correct)
- Leave them in the cart
- Donate them to charity
- Keep the items for personal use
What should a server do about an expired coupon presented by a customer?
What should a server do about an expired coupon presented by a customer?
- Offer a discount instead
- Honor the expired coupon and thank the customer (correct)
- Reject the coupon
- Ask the customer to provide a valid coupon
What is the best action for a sales associate to take to sell 50 yellow pens for $1.00 each?
What is the best action for a sales associate to take to sell 50 yellow pens for $1.00 each?
What should the sales associate do when the store alarm goes off as a customer is leaving?
What should the sales associate do when the store alarm goes off as a customer is leaving?
Which of the following is not a cost associated with retailing?
Which of the following is not a cost associated with retailing?
____________ is a drawing or schematic diagram created to visually represent the store and the way the merchandise should be displayed on the sales floor.
____________ is a drawing or schematic diagram created to visually represent the store and the way the merchandise should be displayed on the sales floor.
What should you NOT do if you see someone shoplifting?
What should you NOT do if you see someone shoplifting?
Which pricing strategy involves doubling the cost of an item to determine the retail price?
Which pricing strategy involves doubling the cost of an item to determine the retail price?
On a snowy day, what should the associate do to meet customer needs at the store entrance?
On a snowy day, what should the associate do to meet customer needs at the store entrance?
Dan created a ___________ to show what products he would sell, the price of those products, the place or location of his physical store and how he would promote his business.
Dan created a ___________ to show what products he would sell, the price of those products, the place or location of his physical store and how he would promote his business.
How should the store make room for new holiday items after Halloween?
How should the store make room for new holiday items after Halloween?
What should a sales associate do when being held at gunpoint by a robber?
What should a sales associate do when being held at gunpoint by a robber?
What is Sarah's gross profit if she sells 18 cakes for $18.00 each and the cost of each cake is $5.00?
What is Sarah's gross profit if she sells 18 cakes for $18.00 each and the cost of each cake is $5.00?
Who is typically first in a distribution channel?
Who is typically first in a distribution channel?
______________ describes using the manufacturer's suggested price as a pricing strategy used to prevent competitive pricing between retailers.
______________ describes using the manufacturer's suggested price as a pricing strategy used to prevent competitive pricing between retailers.
What should a sales associate do when asked to restock a shelf where most products are sold out?
What should a sales associate do when asked to restock a shelf where most products are sold out?
All retailers strive for supply to be _______ to demand.
All retailers strive for supply to be _______ to demand.
Which factor is not important for retail employees regarding their responsibilities?
Which factor is not important for retail employees regarding their responsibilities?
Study Notes
Retail Operations and Customer Interaction
- When encountering food items close to their sell-by date, move them forward and notify management for potential removal to prevent waste.
- If a shopper leaves behind a cart of merchandise, return perishable items to the shelves promptly to maintain product quality.
- Expired coupons should be honored as a gesture of good customer service, enhancing customer satisfaction.
- To promote slow-selling items like yellow pens, proactively offer them to customers at the point of sale.
Loss Prevention and Security
- If an alarm sounds upon a customer's exit, verify their purchase and deactivate any security tags to prevent theft misunderstandings.
- Do not confront suspected shoplifters directly as it poses safety risks; instead, report suspicious activity to management.
Pricing Strategies and Business Planning
- Keystone pricing involves doubling the cost of an item to set its retail price, simplifying pricing strategies for retailers.
- A marketing plan encompasses product offerings, pricing, location, and promotional strategies for a new business.
Seasonal Adjustments and Inventory Management
- Transitioning inventory after holidays requires marking down unsold seasonal items to make space for new stock.
- Adapt displays according to current customer needs, such as showcasing winter clothing as the weather changes.
Emergency Protocols and Customer Safety
- In crisis situations like armed robberies, remain calm and comply with the distressing individual's demands for personal safety.
- Maintaining balance in supply and demand is essential for retail operations to optimize inventory levels.
- Employee safety is vital; abandoning the store during emergencies can jeopardize safety protocols and other customers.
Financial Overview
- Gross profit calculation example: Selling 18 cakes at $18.00 each with a cost of $5.00 per cake results in a gross profit of $234.
- Understanding the distribution channel typically starts with the manufacturer, establishing the flow of goods to consumers.
Important Retail Responsibilities
- Retail associates must prioritize the safety of themselves, co-workers, and customers, particularly in emergencies while remaining vigilant against potential hazards in the store environment.
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