Untitled Quiz

A line of high-end cosmetics by Shiseido that gained popularity in China due to social media buzz and demand for 'Made in Japan' products.

A reduction in import taxes on cosmetics in China, which boosted sales for Shiseido and other brands.

A change in Chinese consumer behavior due to economic slowdown, favoring high-end products considered worthwhile investments.

Shiseido's global strategy focusing on expanding its 'Prestige' brands to more Chinese cities and strengthening its online presence.

Shiseido's lower-level 'Cosmetics' sales fell short of expectations in China, partially due to economic recession and consumer preference for 'Made in Japan' products.

Shiseido's initiatives to adapt its business to the Chinese market, including assigning Chinese nationals to management positions and hiring a CMO.

A business model that combines online and offline channels, linking Shiseido's e-commerce platform with physical stores in China.

Shiseido's emphasis on direct customer interaction in physical stores to enhance the brand experience.

A term referring to the popular and trendy beauty and skincare products originating from South Korea.

The industry producing and exporting cosmetics in Japan, known for its premium quality and focus on heritage.

Focus on high-end, premium brands showcasing Japanese culture and R&D expertise, targeting consumers who value quality and heritage.

Shiseido is expanding due to factors like increased demand, favorable exchange rates, and the desire to localize production for efficiency and quality.

Otawara has high-quality water resources, historically used for sake brewing, which is also ideal for cosmetics production.

Shiseido utilizes robotics and AI for some processes, but emphasizes human craftsmanship, especially for premium products.

The increase in Chinese tourists, particularly interested in Japanese beauty trends, has boosted the domestic cosmetics industry.

The Japanese cosmetics industry contends with established global players like L'Oreal and Estee Lauder, and also the growing trend of K-beauty.

The current phase in China's beauty market where consumers are actively seeking deeper understanding of brands and products.

Increased emphasis on ingredients and their scientific basis, as consumers become more discerning and prioritize evidence-based products.

The growing popularity of brands focused on dermatological expertise and scientific formulations, driven by consumer demand for evidence-based skincare.

The future of skincare, where personalized products and experiences cater to individual needs and preferences.

The use of advanced technologies, including digital tools and genetic analysis, to create personalized skincare solutions.

A growing emphasis on health and wellness in beauty, driven by the global pandemic and a shift toward holistic well-being.

The combination of science-driven skincare, personalized experiences, and health-oriented products shaping the future of China's beauty landscape.

Consumers are becoming more sophisticated and knowledgeable about ingredients and their scientific basis, leading to a demand for evidence-based beauty products.

Shiseido focused on expanding online sales in China, using influencer marketing and discounts to boost sales during the pandemic.

While China sales increased, profits deteriorated due to intense competition and price wars, leading to a significant operating loss in 2022.

Shiseido is shifting its strategy from short-term discounts to long-term customer engagement, focusing on building brand value through direct interaction and highlighting product quality.

Shiseido is using livestreamed events with its own beauty consultants and researchers to showcase expertise and build brand value, instead of relying solely on external influencers.

Shiseido is highlighting Japanese trends and introducing products through livestreamed events featuring Japanese employees for its mid-range 'Maquillage' brand.

Shiseido is employing face-to-face sales at pop-up stores using local Chinese beauticians to promote its high-end 'Cle de Peau Beaute' brand.

Shiseido faces a slow economic recovery in China, with high unemployment rates, which could impact consumer spending and brand performance.

China is a key market for Shiseido, contributing around one-fifth of group sales and representing a significant potential for growth despite current challenges.

Japan surpassed France to become the second-largest importer of cosmetics in China in 2018, then took the top spot from 2019 to 2021.

Shiseido's sales in China grew significantly from 2017 to 2019, surpassing Japan as their second-largest market.

The pandemic caused Shiseido's overall sales to decline in 2020, but the Chinese market saw growth, becoming the only region with positive performance.

China officially became Shiseido's largest market in 2021, surpassing Japan, and continued to hold that position in 2022.

In 2022, Shiseido's sales and operating profit in China saw a decline, indicating potential challenges for the company.

The Korean Wave refers to the global spread of Korean culture through various means like TV shows and dramas.

The Korean Wave significantly contributed to the rise of Korean cosmetics in the Chinese market.

Shiseido's net sales in 2023 were \¥973 billion, which is a decrease of 8.8% compared to the previous year.

The Japanese market was Shiseido's only market to see growth in 2023.

The release of contaminated water from the Fukushima nuclear power plant in 2023 had a negative impact on Shiseido's net sales.

Shiseido's brand Drunk Elephant experienced a 77% sales increase in 2023, while NARS saw a 12% growth. However, IPSA experienced a 30% decline.

Shiseido's net profit for 2023 was a decrease of 36.4% compared to the previous year.

Shiseido's success in Japan can be attributed to innovative new products and increased marketing efforts.

Shiseido's core operating profit in 2023 saw a decrease of 22.4% compared to the previous year.