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Entering a market means understanding the local consumers and what they look for when making a purchase decision. In some markets, price is an important issue.
The next part of due diligence is to understand the regional differences within the country and to not view the country as a monolith.
___________ involves analyzing foreign markets for their potential _____, __________, ________, and _____ needs and practices to aid the company in deciding whether to invest in entering that market.
________ is the degree to which the company’s existing practices, resources and capabilities fit the new market.
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Related to _____ _______, another factor for firms to consider when evaluating which country to enter is that of “________”
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In some cases, the decision to enter a new market will depend on the specific circumstances of the industry in which the company operates. For example, companies that help build infrastructure need to enter countries where the government or large companies have a lot of capital, because infrastructure projects are so expensive.
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Companies embark on an expansion strategy for one or more of the following reasons: (1) _____________________ , (2) ___, and (3)
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____________ is an important and widely used tool that helps show the big picture of a firm’s external environment, particularly as related to foreign markets.
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PESTEL is an acronym for the ____________, ___________, _____________, _____________, ___________, and ___________ contexts in which a firm operates.
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MARKETS
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There are three steps in the PESTEL analysis. First, ____________________________________________________. Next, __________________________________________________________. Finally, _______________________.
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PESTEL analysis provides insight into the status of key market _________, both in terms of their present state and future trends
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COSTS
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GOVERNMENTS
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COMPETITION
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FACTORS FAVORING INDUSTRY GLOBALIZATION
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___________ involves the sale of products or services in one country that are sourced in another country. In many ways, importing is a stealth form of internationalization.
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_________________ occurs when a company contracts with a third party to do some work on its behalf.
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___________ occurs when you take a function out of your country of residence to be performed in another country, generally at a lower cost. I
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__________________, or outsourcing work to a nondomestic third party, has become very visible in business and corporate strategy in recent years.
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A PESTEL analysis examines a target market’s __________, ___________, ___________, ___________, ____________, and _________ dimensions in terms of both its current state and possible trends
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The five most common modes of international market entry are ___________, ___________, __________, _________, and ______________________.
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What are some of the common motivators for companies embarking on international expansion?
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What are some ways in which a company can learn about the needs of local buyers in a new international market?
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Why is international market due diligence important?
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Discuss the meaning of “corporate fit” in relation to international market expansion.
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What are the components of PESTEL analysis?
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Name two common mistakes firms make when expanding internationally.
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What are the four dimensions of pressures favoring globalization?
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Why might importing be considered a stealth form of internationalization or an internationalization entry mode?
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What is the difference between outsourcing and offshoring?
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What are five common international entry modes?
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What are the advantages of exporting?
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What is the difference between a strategic alliance and an acquisition?
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What would influence a firm’s choice of the five entry modes?
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What is the possible relationship among the different entry modes?
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As companies look for growth in new areas of the world, they typically prioritize which countries to enter.
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Because many markets look appealing due to their __________ or __________ production, it is important for firms to prioritize which countries to enter first and to evaluate each country’s relative merits.
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