2024 EBU Academy Workshop on AI in Learning

Study Notes

2024 EBU Academy Workshop

The EBU Academy Workshop is an annual event held for learning and training professionals working at EBU Members.
It is a time for networking and learning about relevant topics.
In 2024, the workshop will focus on AI's role in learning for Public Service Media and the value of learning in PSM transformation.
The event will be held at Reykjavik in Iceland, hosted by the Icelandic National Broadcasting Service RÚV.
The event will take place on October 23rd, 24th, and 25th, 2024.
The workshop will include presentations, practical workshops, and social activities.
The event is limited to EBU Member organization employees working in learning and development.

Workshop Schedule

Wednesday, October 23rd, 2024:
- 15:00 - 17:30: EBU Academy Committee Meeting (Committee Members only)
- 17:30 - 18:00: RÚV Tour, open to all workshop participants
- 18:00: Dinner at Hafnartorg Gallery
Thursday, October 24th, 2024: AI and Learning Within Public Service Media
- 9:00 - 9.15: Opening Welcome by Frederic Olivier, Head of Learning and Development, RTBF and Chairman of the EBU Academy Committee
- 9.15 - 9.30: A Vision of AI from Iceland by Lilja Alfreðsdótti, Minister of Culture and Business Affairs, Iceland
- 9.30 - 9.45: A Vision of AI and Learning – ‘The Avatar’, engineered by Bayerischer Rundfunk
- 9.45 - 10.00: How RUV is Making its Staff AI Literate by Hildur Sigurðardóttir, Director of HR, RUV
- 10.00 - 10.45: How we Built a Curriculum of Learning About AI by Helene Rauby Matta, Business Development Manager and Project Lead, EBU Academy School of AI
- 10.45 - 11.00: Coffee Break
- 11.00 - 12.30: How Other Public Service Media are Training Staff on AI - show and tell with workshop participants
- 12.30 – 14.00: Lunch at RUV
- 14.00 - 15.30: AI Workshops
  - Group 1: How Trainers and Learning Departments can use AI by Mark Egan, Faculty Member, EBU Academy
  - Group 2: How to Make Teams Less Afraid of AI and Prompting Tips by Jyri Kivimäki, AI Content Coach, YLE
- 15.30 - 15.45: Coffee Break
- 15.45 - 17.15: AI Workshops
  - Group 1: How to Make Teams Less Afraid of AI and Prompting Tips by Jyri Kivimäki, AI Content Coach, YLE
  - Group 2: How Trainers and Learning Departments can use AI by Mark Egan, Faculty Member, EBU Academy
- 17.15 - 18.00: Conclusions
- 19.00: Dinner at Ráðagerði
Friday, October 25th, 2024: The Value of Learning in Ever Changing and Challenging Times
- 9:00 - 9.10: A Summary of Day 1
- 9.10 - 9.30: Day 2 Keynote, ‘The Importance of Learning Within RUV and how can Ensure Managers Understand its Value’ by Stefán Eiríksson, Director General, RUV
- 9.30 - 11.45: How to Embed Learning Within Transformation - a practical workshop with Natalia Beregoi, Consultant, EBU Transformation Services
- 11.45 - 12.15: EBU Academy Priorities for 2025 by Justin Kings
- 12.15 - 12.30: EBU Academy Committee Chair’s closing remarks
- 12.30: Closing Lunch

Event Details

Duration: 2 days
Location: Reykjavík, Iceland
Fee: 300 €
Registration deadline: 11 October 2024
Contact: Justin Kings
Hotel Discounts:
- Center Hotels: Discount code: EBUACA2024
- Íslandshótel: Discount code: EBUACA2024
The fee includes event participation and dinners. Lunches and refreshments are sponsored by RÚV.