1.01: Theories of Fashion Movement

Questions and Answers

What is a characteristic of fashion followers?

Seek out new styles

Adopt a look before it's popular

Buy later in the fashion life cycle (correct)

Influence others to imitate their style

What is the definition of fashion leaders?

Seek out new styles before they are popular and buy early in the fashion life cycle.

What does fashion movement refer to?

Ongoing change in what is considered fashionable.

Who are trendsetters?

Fashion leaders that influence others to imitate their style. Signup and view all the answers

What is the trickle-across theory?

A style can originate within any class and spread horizontally through the population to all groups. Signup and view all the answers

What does the trickle-down theory suggest?

Fashion is dictated by those at the tip of the social pyramid before being copied by people in lower social levels. Signup and view all the answers

What is the trickle-up theory?

The newest theory of fashion adoption that suggests fashion begins with young members of society in lower income groups. Signup and view all the answers

Study Notes

Fashion Followers

Individuals who adopt trends only after confirming their popularity.
Typically make purchases later in the fashion life cycle.

Fashion Leaders

Proactive individuals who seek and adopt new styles before they become mainstream.
Make early purchases, influencing initial adoption.

Fashion Movement

Refers to the continuous evolution of what is deemed fashionable.
Involves shifts in styles, preferences, and consumer behavior.

Trendsetters

A subgroup of fashion leaders who significantly influence others to imitate their styles.
Often characterized by their distinctive tastes and approaches to fashion.

Trickle-Across Theory

Suggests that fashion styles can originate in any social class.
Styles spread horizontally through various social groups, impacting multiple demographics simultaneously.

Trickle-Down Theory

The oldest model of fashion adoption.
Proposes that trends flow from the upper social strata to lower levels, with higher classes setting the fashion standards.

Trickle-Up Theory

The newest paradigm of fashion diffusion, reversing the trickle-down concept.
Proposes that trends begin with young individuals, often from lower income groups, and eventually reach higher social classes.

Description

Test your understanding of key concepts in fashion movements with these flashcards. Learn the distinctions between fashion followers, leaders, and trendsetters, and explore how these roles impact the fashion cycle. Perfect for anyone studying fashion theory!