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Questions and Answers
What does the Marketing Brief do?
What does the Marketing Brief do?
- Makes demands
- Just describes the brand in detail
- Aligns the efforts of the marketing team (correct)
- Suggest some possible ideas for the marketing team
External elements to the brand that you should check out:
External elements to the brand that you should check out:
- Reviews, opinions, social media (correct)
- Press releases, marketing materials, briefs
- Billboards, published news, surveys
- Nothing, the brief has all you need
You need ideas for a women’s sportswear brand. Which of the following would NOT be a good topic of research?
You need ideas for a women’s sportswear brand. Which of the following would NOT be a good topic of research?
- Female Mythological Figures
- History of Women in the Workplace (correct)
- The Biography of Serena Williams
- YouTube Compilation of Advertising Fails 2023
What is “Brainstorming”?
What is “Brainstorming”?
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What is the optimal number of proposals to present to the client?
What is the optimal number of proposals to present to the client?
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What is a “Safe” Idea?
What is a “Safe” Idea?
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What are the steps to give good creative feedback?
What are the steps to give good creative feedback?
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What is Creativity?
What is Creativity?
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What to do if the client doesn’t like your Marketing idea?
What to do if the client doesn’t like your Marketing idea?
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How do you know your idea is good?
How do you know your idea is good?
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