Marketing Training Quiz
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Questions and Answers

What does the Marketing Brief do?

  • Makes demands
  • Just describes the brand in detail
  • Aligns the efforts of the marketing team (correct)
  • Suggest some possible ideas for the marketing team

    • External elements to the brand that you should check out:

  • Reviews, opinions, social media (correct)
  • Press releases, marketing materials, briefs
  • Billboards, published news, surveys
  • Nothing, the brief has all you need

    • You need ideas for a women’s sportswear brand. Which of the following would NOT be a good topic of research?

  • Female Mythological Figures
  • History of Women in the Workplace (correct)
  • The Biography of Serena Williams
  • YouTube Compilation of Advertising Fails 2023

    • What is “Brainstorming”?

    <p>Discussing All Possible Ideas with Your Team</p> Signup and view all the answers

    What is the optimal number of proposals to present to the client?

    <p>2 or 3</p> Signup and view all the answers

    What is a “Safe” Idea?

    <p>An idea that follows the brief exactly</p> Signup and view all the answers

    What are the steps to give good creative feedback?

    <p>Highlighting what you liked, ask questions, make suggestions</p> Signup and view all the answers

    What is Creativity?

    <p>A Discipline</p> Signup and view all the answers

    What to do if the client doesn’t like your Marketing idea?

    <p>Ask for detailed feedback, go for the second round</p> Signup and view all the answers

    How do you know your idea is good?

    <p>It makes <em>all</em> the sense for the project</p> Signup and view all the answers

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