Marketing Training Quiz

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What does the Marketing Brief do?

Makes demands

Just describes the brand in detail

Aligns the efforts of the marketing team (correct)

Suggest some possible ideas for the marketing team

External elements to the brand that you should check out:

Reviews, opinions, social media (correct)

Press releases, marketing materials, briefs

Billboards, published news, surveys

Nothing, the brief has all you need

You need ideas for a women’s sportswear brand. Which of the following would NOT be a good topic of research?

Female Mythological Figures

History of Women in the Workplace (correct)

The Biography of Serena Williams

YouTube Compilation of Advertising Fails 2023

What is “Brainstorming”?

Discussing All Possible Ideas with Your Team Signup and view all the answers

What is the optimal number of proposals to present to the client?

2 or 3 Signup and view all the answers

What is a “Safe” Idea?

An idea that follows the brief exactly Signup and view all the answers

What are the steps to give good creative feedback?

Highlighting what you liked, ask questions, make suggestions Signup and view all the answers

What is Creativity?

A Discipline Signup and view all the answers

What to do if the client doesn’t like your Marketing idea?

Ask for detailed feedback, go for the second round Signup and view all the answers

How do you know your idea is good?

It makes all the sense for the project Signup and view all the answers

Marketing Training Quiz

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Questions and Answers

What does the Marketing Brief do?

External elements to the brand that you should check out:

You need ideas for a women’s sportswear brand. Which of the following would NOT be a good topic of research?

What is “Brainstorming”?

What is the optimal number of proposals to present to the client?

What is a “Safe” Idea?

What are the steps to give good creative feedback?

What is Creativity?

What to do if the client doesn’t like your Marketing idea?

How do you know your idea is good?

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