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different ways of encoding ?

negotiated (correct)

controversial

oppositional (correct)

hegemonic or dominant (correct)

the hegemonic ( or dominant ) way of encoding : the code is in line withe the 1)...... and 2)..... which are accepted as 3).... .

norms 2) values 3) normal

the oppositional way of encoding : a code 1).....by norms and values opposed to 2)................... in society

informed 2) dominant one's

the different ways of encoding are ?

accepting or preferential Signup and view all the answers

the accepting or preferential reading : the message is decoded via the code 1).......by the sender to 2)........the message.

<ol> <li>used 2)encode</li> </ol> Signup and view all the answers

the negotiated reading : the receiver 1)........the 2)....... reading but doesn't completely go 3)..... with it.

<ol> <li>acknowledges 2) preferential 3) along</li> </ol> Signup and view all the answers

the oppositional reading : the reader 1)..............the preferential reading but decoded the message in a 2)........ that goes 3)........the preferences of the 4)...........of the message.

<ol> <li>understand 2) manner 3)against 4) producer</li> </ol> Signup and view all the answers

In the way of encoding and decoding message the audience is passive.

Faux Signup and view all the answers

The politicians during the WW1 realized just how powerful propaganda was as a ............in modern politics

tull Signup and view all the answers

propaganda has changed the norms with the exemple of....?

women mobilize at work Signup and view all the answers

Propaganda is............................................... it use............................. Give an example.

Propaganda is purely emotional and symbolic it use what people like or not. With the Nazi's party : making promises of a better life, use of art to make the enemy horrible or also caricatures of jewish people. Signup and view all the answers

When was the Russian propaganda ? Who was it powerful leader ?

1970, The Tsar Signup and view all the answers

Propaganda is 1)........, it is done by a powerful 2).......to a 3)........-.......... .

<ol> <li>unilateral 2) actor 3) passive subject</li> </ol> Signup and view all the answers

what is the effect of magic bullet used to refers to propaganda ?

Its like your a target and then you're it by the bullet but you can do nothing about it. It has a psychological effect and it impose in your mind. You can't get out. Signup and view all the answers

Gives exemples of the effect of "magic bullet".

The publicities of Burger King who associates food and sexe for marketing. The Qatar football World Cup 2022 Signup and view all the answers

What is the sociological propaganda ?

The reason why we are okay with things it because of social propaganda. Which is everywhere, in cinema, television, school… Signup and view all the answers

Who called the phenomena of sociological propaganda "capitalism realism" ?

Mark Fisher Signup and view all the answers

What is the stimulus-response model ? Give an example.

Its the result of biological mechanism that is activated in response toga given external stimulus. ex : when the teacher gives a bonus point (stimulus), the students are happy ( response ) Signup and view all the answers

What is the operant conditioning ?

the association of a symbole with a stimulus with a lot of repetitions, that at the end just the symbole can trigger a response. Signup and view all the answers

What is the Pavlov effect ?

is purely instinctive, lacks a cognitive component, focuses on emotions and impulses and instincts and feelings Signup and view all the answers

What is senso-propaganda ? It targets.......with...... by taking.......over the entire........of its victim, S-P.......turns them into......

Senso-propaganda targets a passive, reluctant crowd with repeated stimuli <ul> <li>excitement, enthusiasm, aggressiveness (positive stimuli)</li> <li>anxiety, fear, depression (negative stimuli) By taking control over the entire emotional lifeworld of its victims, senso-propaganda slowly turns them into zombies/sleepwalkers/...</li> </ul> Signup and view all the answers

What are the Domenach's principle of political propaganda ?

the rule of simplification and singular, unique enemy Signup and view all the answers

défiante the rule of transfusion, the rule of orchestration and the rule of unanimity contagion ?

the rule of transfusion : good propaganda takes elements that are already there and build on pre-existence beliefs, values. the rule of orchestration : repiting the same thing over and over again ex : migrants are bad the rule of unanimity and contagion : propaganda builds on people tendency towards conformism Signup and view all the answers

Which of the following statements about propaganda in the digital era is true? (Select all that apply)

is easily amplified Signup and view all the answers