品牌合作成功案例分享

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Questions and Answers

席恩團隊協助遠傳電信進行社群深化，其中哪項策略沒有被提及？

利用遠傳不間斷的訊號，以愛犬旅行故事打動人心

製作病毒式行銷影片，吸引廣大網友關注 (correct)

邀請網紅HowFun每月進行品牌宣傳

建立年度品牌KOL鐵粉計畫

席恩團隊在協助台電推廣十大秘境景點活動時，成功提升好感度，主要依靠哪種手法？

邀請知名旅遊部落客，分享景點遊記

利用數據分析，找出PTT用戶喜好，並推廣相關內容

以幽默的語言嘲諷酸民，轉移注意力

透過感人故事，引起共鳴，降低酸民仇恨值 (correct)

席恩團隊如何讓三商美邦人壽的粉絲專頁互動率在半年內直衝業界第一？

邀請許多知名網紅代言，吸引粉絲關注

大量投放廣告，增加粉絲數量

以高額獎金誘導粉絲參與活動

將保險主題生活化，並設計多元互動 (correct)

席恩團隊協助Papago行車記錄器在Youtube上達破百萬瀏覽紀錄，主要依靠哪種策略？

製作以素人影片為中心的短劇，引發話題 (C) Signup and view all the answers

席恩團隊如何透過網紅讓潮牌運動鞋Sperry成為銷售爆品？

利用網紅HowFun的搞笑影片，創造話題，提升商品銷售 (A) Signup and view all the answers

席恩團隊如何協助味全渡過『秒買秒退』品牌公關危機？

發動新議題，轉移消費者注意力，降低危機影響 (C) Signup and view all the answers

根據案例，席恩在如何協助味全渡過公關危機的策略中，以下哪項沒有提及？

與媒體合作，發布正面新聞 (C) Signup and view all the answers

席恩團隊如何協助阿里巴巴淘寶於4天創造12萬人領取折價卷？

利用社群平台進行宣傳，吸引用戶參與 (B) Signup and view all the answers

席恩團隊如何讓日本最大購物平台『樂天』獲得10萬會員？

推出具有吸引力的會員福利，鼓勵用戶註冊 (C) Signup and view all the answers

席恩團隊如何協助遠雄建設舉辦THE ONE豪宅VIP公關活動？

邀請明星到場站台，吸引高端客戶參與 (A) Signup and view all the answers

席恩團隊是如何邀請VTuber號召粉絲銷售白牌酒品？

利用VTuber的直播帶貨，推廣白牌酒品 (B) Signup and view all the answers

信義學堂秉持著什麼樣的宗旨？

知識共享，啟發創新 (D) Signup and view all the answers

信義學堂網站的設計與功能，主要目的是什麼？

方便用戶報名講座，並提供學習資源 (B) Signup and view all the answers

席恩團隊為信義學堂網站提供的服務包括哪些？

以上所有 (D) Signup and view all the answers

席恩團隊如何協助汽車品牌獲取穩定潛在消費者問卷名單？

以上所有 (D) Signup and view all the answers

Study Notes

Agenda for Sien Information Success Case Presentation

Brand Partner: The most reliable ally for brands.
Success Cases:
- Far EasTone Telecommunications: Deepening brand presence on online social networks.
- Taiwan Power Company: Increasing positive sentiment on PTT forums and reducing negative comments.
- San-Shang Mei-Bang Life Insurance: Reaching industry-leading engagement rates on their fan page within half a year.
- Papago: Reaching over one million views on YouTube within a day using amateur videos.
- Sperry: Achieving a best-selling status for sneakers by leveraging influencers.
- Wei-Jyan: Handling the "buy-and-return" public relations crisis.
- Alibaba Taobao: Creating coupons for 120,000 people in four days.
- Rakuten: Gaining 100,000 members in a month.
- Yuan Xiong Construction: Hosting a prestigious public relations event for luxury homes (THE ONE VIP).
- VTuber: Mobilizing fans to generate 4 million in sales for an unknown brand of liquor in two days.
- Sin Yi Academy: Developing an official website.
- Franchise Brand: Attracting 100 franchisees with deposits in four days through an IP franchising model.
- Automotive Brand: Acquiring a stable pool of potential consumers through questionnaires.
- 4shared.com: Removing Google ad blocks.
- DreamMall Department Store: Creating effective online promotion strategies.
- Moorland Game: Attracting over 300,000 members in a short time.

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Description

本次演讲将探讨多个品牌在数字营销中的成功案例，包括远传电信、台湾电力公司和阿里巴巴等。通过这些案例，我们将了解如何运用社交媒体和影响者营销来提升品牌影响力与客户参与度。期待与大家分享这些宝贵的经验！