Strategic Management QCM PDF

QCM : Strategic Management 1) Which of the following is NOT a typical stage in the strategic management process? a) Strategy formulation b) Strategy implementation c) Strategy evaluation d) Strategy outsourcing 2) What does Porter's Five Forces model analyze? a) Internal...

QCM : Strategic Management 1) Which of the following is NOT a typical stage in the strategic management process? a) Strategy formulation b) Strategy implementation c) Strategy evaluation d) Strategy outsourcing 2) What does Porter's Five Forces model analyze? a) Internal strengths of a company b) Competitive intensity of an industry c) Global economic trends d) Customer satisfaction levels 3) What is the primary purpose of a PESTEL analysis in strategic management? a) To analyze internal company processes b) To evaluate the external macro-environment c) To assess competitor strategies d) To determine product pricing 4) In the BCG matrix, what are products with high market share in a low-growth industry called? a) Stars b) Question marks c) Cash cows d) Dogs 5) Which of the following is NOT a common method of internal growth? a) Research and development b) Capacity expansion c) Mergers and acquisitions d) Market penetration 6) Which of the following best describes a transnational strategy in internationalization? a) Standardizing products across all markets b) Adapting products to each local market c) Balancing global integration and local responsiveness d) Focusing solely on the domestic market 7) What is the main focus of the value chain analysis in strategic management? a) Analyzing the company's financial performance b) Identifying core competencies c) Examining activities that add value to the final product or service d) Evaluating customer satisfaction 8) Corporate strategy concerns: a) A particular SBU b) All SBUs of the company c) Some SBUs among those of the company d) The SBUs where the company is a leader 9) Strategy is the short-term orientation of a company: a) True b) False 10) A question mark activity in the BCG matrix: a) Requires massive investment to reach critical size b) Can become a dead weight c) Is an acquired position that one seeks to maintain durably d) Corresponds to a product that should be abandoned 11) At what moment in the activity life cycle are there more competitors? During the growth phase: a) True b) False 12) External growth: a) Is incompatible with internal growth b) Consists of a full merger of two or more companies c) Can cause negative synergies d) Leads to an increase in the stock prices of the companies involved 13) External diagnosis allows identifying the strengths and weaknesses of the company: a) True b) False 14) Internationalization: a) Always involves outsourcing production b) Is favored by a hierarchical structure c) Leads companies to become multinational d) Refers to the process by which a company develops outside its country of origin 15) Strategic segmentation is a strategic analysis tool that allows: a) To develop differentiated strategies based on the company's various business lines b) To identify customer segments on which commercial efforts will focus c) To define the scope of a product range d) To identify within the same product category those on which the commercial effort will focus 16) Internal growth: a) Increases the size of the company b) Improves the company's profitability c) Does not require resources other than auto-financing d) Is safer than external growth 17) SBU corresponds to: a) the smallest part of the offer segmentation. b) a homogeneous set of goods or services, intended to satisfy a specific demand and market, with identified competitors in a determined geographical area. c) a value chain (same clientele, same distribution channel, same technology, same competitor). 18) What does BCG stand for? a) Business Cabinet General b) Business Curve Graph c) Boston Consulting Group d) Business Consultation Grouping 19) To which type of product does the following notion refer: "products doomed to disappear because they bring nothing to the company": a) the "cash cow" products b) the "question mark" products c) the "star" products d) the "dog" products 20) 'Cash cow' activities are characterized by: a) a high sector growth rate and a high relative market share b) a low sector growth rate and a low relative market share c) a high sector growth rate and a low relative market share d) a low sector growth rate and a high relative market share 21) The objectives of strategic management are: a) Define development axes b) Articulate the means and resources to achieve an objective c) Determine the development paths and corresponding organizational means 22) To which phase of the product life cycle does the following notion relate: "divestment policy because market growth is negative and results are close to zero": 1. the launch phase 2. the growth phase 3. the maturity phase 4. the decline phase 23) A portfolio of activities: 1. It's a set of customers with homogeneous demands 2. These are the events sponsored by the company 3. These are the stock market participations offered to employees 4. These are the product ranges offered by the company 24) Competitive intelligence consists of monitoring customer needs: 1. true 2. false